Pure DKNY

This fragrance is absolutely lovely; simple and clean yet never boring or dull. Pure reminds me of country linen and white floral bouquets, it’s beautiful and understated. The sandalwood tones are my favorite, so light and airy- makes me feel meditative and peaceful when I catch whiffs of it throughout the day. Pure is minimalistic (sillage is very light and personal), and the bottle accurately reflects this wholesome nature. I get moments of clarity when wearing this; soft vanilla undertones feel so graceful and serene! Lotus notes are beautifully formulated along with a very creamy jasmine; this opens up to a powdery floral with soft amber that invokes feelings of warmth- like sunshine on white petals. My favorite part is the advent of sandalwood to this gorgeous dry down, it is so smooth and so tempered that I can totally imagine myself in a Buddhist temple with doors and windows wide open, allowing the tepid breeze and hints of incense to overcome me. Just when I thought it couldn’t get any better, the freesia sneaks in and elevates this fragrance into white floral heaven. Pure feels absolutely ageless- because life after all is about the journey, and this perfume has the capacity to bring patience and appreciation to my otherwise hectic existence. This is a wonderful example of simplicity without compromise, and is as close to my definition of aromatherapy as one can get. Pure is easily coveted among my top ten favorite vanillas and an extremely safe blind buy. Vienna.Pink

I actually bought this perfume based on the more negative reviews - particularly the ones that described it as non-lasting, inoffensive, boring but a nice perfume etc. I wanted a "barely there/SAFE" style of perfume, simply because I don't have any...and I'm afraid that's just not what I got at all. I sprayed this on me last night, probably just after 7pm. It's almost 8 'o clock the next morning and I'm still easily smelling it on my wrist, and I usually have BIG problems with longevity! Also, this is in no way boring. Pure starts out with your typical blast of florals...but then it quickly dries down to a delicate balance of florals (pink florals in my opinion, not white) and what I'd call 'tame', un-overpowering Amber, and the gorgeous Sandalwood makes an appearance soon after that and what I'm left with is truly a feminine, fresh, delicate but there, comforting, BEAUTIFUL scent. Safe scent? I'd say for the most part yes. But if you're like me and are looking for a totally safe, will fade fast and bland/boring style of perfume...stay away from this, because it isn't one. Pleasantly surprised, I love it :) but my search continues for a more bland/safe scent. Update: 30/6/13 - there is a lovely sort of vanilla smell to this, it's not a creamy vanilla but almost like fresh, wet vanilla bean. Lots of compliments when I wear this too.

I got a sample of this a few days ago & I`ve tried it twice since. Not at all what I was expecting from the ad campaign or the notes description & no, I don`t like it at all! I was expecting a soft white floral with a vanilla drydown, but what I got was a sharp, screaming high note - cannot tell you what it was - which fades slightly to a rather masculine woodyish? base, way too masculine. In the ads they mention `the drop of vanilla`, well I have no sense of any vanilla or sweetness whatsoever. The initial spray reminds me of Elizabeth Arden Sunflowers from back in the early nineties - a very loud, headache inducing note. There is nothing soft or pure about this scent :( Was out at the weekend & kept noticing someones perfume, felt familiar but seemed quite nice. It turned out to be Issey Miyake l`eau D`Issey - very similar to Pure but maybe slightly easier on the nose without that sharp high note. It smelled nice on this person, but I was getting fed up of it by the end of the evening - not for me, but maybe a softer alternative to Pure?

This is really nice. A calming, warm, cozy fragrance. Appropriately named. And yes, it most definitely resembles Gap Close which is now discontinued sadly. Where that one has a strong almond / vanilla combo going on, this one has a white floral / sandalwood combo but it's very interesting how the result is 90% the same. Anyway...it's safe to say that if you like Gap Close that you'll like this one as well. Performance isn't bad and isn't beast mode either. It'll give you about 4-5 hours. Projects at perfect moderation (about 2 feet) making it perfect for cuddle nights, date nights, even work / office appropriate as it won't offend anyone. Overall Score - 8.5/10 In my opinion, this one is much more interesting than the fragrance DKNY is best known for...Be Delicious. If you like warm, clean, cozy type fragrances...give this one a try. It's really pretty and in my opinion...a man can easily pull this off. Thumbs up DKNY. I voted above with a "love."

Pure is my new favourite and signature perfume. After reducing my smoking a lot, I noticed I started to smell things differently, more intense I mean, so some perfumes (sniff sniff) are impossible to wear because I feel like vomit. So...as I was unable to wear my entire collection I went to the perfume shop to find something I could wear and taram! Pure! My nose is completly open wide or I dont get the "light" in here :/ I dont find it light at all, Pure is fresh, calming, soft and transparent jasmin, fresia and vanilla with an amazing sandalwood drydown that gives it dept and sexyness. Perfect for all day around, starting calming and fresh in the morning and by night is sandalwood sexy heaven. The scent stays forever and surprise surprise my hubby loves it grrrr :) I think is so much better than perfumes of this type like 212, CL Beauty etc etc, give it a try! Good one DKNY!