SH'MALLOW Fluff

Those strawberry red candies with the packaging that looks like a strawberry & those yellow, blue and pink striped marshmallows. Thats what this smells like! I was SO curious how this perfume was going to be, I watched a bunch of reviews, first impressions and descriptions of this because ive been itching for a marshmallow scent that isnt ybm (I already have that) or a cloying milk dessert type of marshmallow, but none the less something sweet and marshmallow-y! Lots of people have been describing this as a very jammy scent and I can see that but to me this is more of a strawberry candy marshmallow scent. Some said this was fluffy some said it wasn't. Personally I think its fluffy but in a spun sugar cotton candy type of way, like when you think of cotton candy you think a fluffy pink ball and sugary. Its that type of fluffy, the vanilla in the dry down anchors that sweetness to still keep it in the marshmallow family rather than just candy sweet. I love this fragrance and pairing it with eos strawberry dream, or bath and body works strawberry flirt 🫦 😋 omg strawberry fluffy sweet heaven! I often like going for such a sweet scent to mix it up and keep it fun! Definitely a mood uplifter haha. The lemon in here is perfect it doesnt stay too long but uts needed to cut through the sweetness so it doesnt get cloying. I can understand how this can be too sweet for some. But its the exact sweetness level of ybm so if you can handle that you can handle this. 😉 Im glad I finally got this! This if strawberry red candies and strawberry flavored marshmallows. If you had them in a bag shook em up and took a big whiff. The scent bubble is really good. It lingers enough to feel it around you but not too obnoxious that you feel like your choking the room. If you like girly, juicy, sweet, flirty scents this is it. 🍓🍭

Not a dupe for YBM! Despite having marshmallow in the name and being pink .. I think people are jumping to conclusions here lol. This definitely goes in a different direction entirely ..But this fragrance is really really yummy I'm pleasantly surprised.. very fruity and super fluffy with jammy strawberry and citrus and I think it's the apple gives it a little tartness as well, rounded out very nicely by soft florals and a sweet vanilla musky base it's not sharp at all, but you can definitely smell the watery ambroxan in it which to me isn't a bad thing it helps it project and give it a 'skin like' light musky whipped base scent that projects well .. but I wouldn't call it a fruity floral it's mostly Gourmand.. Despite the marshmallow/orange blossom note it also doesn't smell like LDBS or that dna, thankfully because I don't like that .. I was trying to figure out what it kind of reminded me of.. If you've ever smelled emir vanilla and roses or anything like that dna, but you take out the rose note and put in the strawberry and light florals, this is kinda like that. Very girlie and sweet and beautiful! I only have a sample but I love this stuff and will have to get a bottle soon..

This is a complete love at first sniff. Its not got anything like it so far especially in all the similar suggestions, no its not a YBM dupe. The closest I would give it is Lattafa's Berry on Top, but Berry on Top has a completely different musk in the base, but has a similar vibe of sugary strawberry jam. It opens smelling like fizzy strawberry candy powder and in the drydown it is the freshest almost tangerine esque most beautiful strawberry/grape/cherry jam with a hint of bubblegum. I expected it to be a bit denser though but we will let it sit and see. Update: Oo I let it sit 2 weeks and its very dense now, my expectations have been met. Its macerated beautifully. I now get a deep marshmallow fluff with rich strawberry syrup and it is so so good. Again nothing like YBM but a wonderful take on the prompt.

Nose Note #740 Yes, that's 100% something from Kayali. It just screams Kayali, classic candy-like high quality Kayali fragrance. Very nice, very unique. Very sweet and very fresh. Strawberry note is not natural - it's a strawberry flavouring smell they put in candies. Marshmallow? I don't know. I don't think marshmallow smells much of anything. Ultrafeminine. Nice for the summer and lasts above average. As of October 2025 the usual downvote campaign is still visible. It is not a weak perfume. Fits younger audiences better - perhaps under 35s. 7.8/10, overall a very trendy modern feminine perfume

I have been into, and wearing, fragrances for at least 30 years and have only bought backup bottles for 3 fragrances. This one is my fourth. This is way better than I expected. It’s unique. It lasts all day. Love Don’t Be Shy, YBM, Marshmallow Blush, etc etc, don’t come close to being as delicious as this one. The powdery raspberry with praline and musk is unique to me. Age and sex has nothing to do with a fragrance. WEAR WHAT YOU LOVE ❤️

Marshmallow perfume on steroids. It's giving the same vibe I get from Khadlaj Cloud Candy and Kayali Boujee Marshmallow, the performance is waaaay better though. I used it for the first time today, I smelled it for hours. Happy, sweet, uplifting spring/summer fragrance. I don't find it synthetic at all. It's gonna layer great with other perfumes too. I'd repurchase.

love at first sniff. A delectable sweet strawberry without feeling juvenile. It has a lovely dry down where the musk settles in to make it feel a bit more rounded and soft. if you're in Australia- it kind of reminds me on first spray of 'Cottee's Thick 'n' Rich Strawberry Sauce Ice Cream Topping' which I ain't mad about- it's a hit of nostalgia

This is such a delicious perfume! Fruity, sweet but fresh at the same time, with a powdered-marshmallow sugar vibe. This is NOT a Yum Bujee dupe. IT IS NOT! They have very little similarities (I’d say they are maximum 40% similar). Sh'mallow Fluff has exceptional longevity on my skin and for now a moderate projection. 10/10!

On a paper test, I like this. The strawberry is pronounced, I get the marshmallow and vanilla. Most likely is trying to be a YBM dupe but the musk isn't so developed in this, which I appreciate. I don't think this would come across as too heavy, even for summer wear.

Strawberry sherbet! she has a bit of fizz. I am not much into the gourmands, but this is lovely. I love a fizzy scent. and i am over 50, and i will be wearing this without shame!

It is beautiful, fruity on me, I get the strawberry and citrus, can't say is gourmand, is playful, nothing sugary about it. Lasts all day.

Smells exactly like b&bw raspberry holiday pie bar from the milk bar line... Super sweet berry forward . Lasted 8 hours in my skin

Oh, man! This is liquified, juicy and sweet goodness. As for a strawberry gourmand this is a sparkling 9,5 of 10. Wow!

Here I was thinking this was another YBM dupe. Nope!! This is pure STRAWBERRY JAM and it is absolutely divine.

Very good ladies, youthful, balance, somewhat unique.

Okay... when I first sprayed this it was so reminiscent and nostalgic. It reminded me of something and I could not put my finger on it. Until finally it came to me! The opening of this perfume smells just like the blue raspberry ice pops I used to enjoy as a child. The long ones in the plastic that you have to rip then push up to enjoy. The syrupy gooey part that was super sweet if you let it melt and crystallize a bit. Anyway it’s a super sticky sweet scent. I literally feel sticky wearing it! lol. The dry down is like raspberry jam. I do not smell strawberry I smell raspberry. To make it a little more grown and luxary I layer it with any musc like Glossier You, NR Pure Musc or Eshal Musk and a small spray of any creamy Vanilla and it transforms from childlike to designer raspberry candy clouds. I do not smell marshmallow at all. The projection is great but the longevity is weak. For the price and a Burlington blind buy you can’t beat it!

at first spray, i felt as though it smelled a bit like plastic, but it quickly disappeared after a few seconds on my skin. It dried into a warm, inviting strawberry and vanilla, still keeping the tanginess from the lemon and apple. it smells like a fragrant fruit juice (i’d say it smells way better than other more high end fragrances with similar notes), it has excellent projection, but i believe that the sillage is a bit too intimate for my liking. i’ve worn it for around four hours now, and it reminds me of bianco latte quite a lot at this stage. the vanilla and musk are very prominent!

This is a lovely fragrance for the summer months. It's uplifting with the sweet, fruity notes. To my nose, I get raspberry ... but everyone around me smells strawberry 😊 but I agree with other reviews, it is a jammy/syrupy scent and I would say its a happy/ fun perfume. It doesn't last long unfortunately and the Scent is gone within an hour but at this price point, I can over spray til my hearts content. I have Elysia Marshmallow and this is not similiar. If someone said they wanted to smell like a sweet jam, I would highly recommend this.

This is a really fun fruity scent - strawberry and marshmallow. It’s an easy choice to spray to lift your mood. For me, it doesn’t last long enough. After an hour, I can’t smell it on my skin or clothes. I’ve let it sit for weeks in the hope that it might mature and strengthen, but no. You can’t begrudge a respray of a budget scent though. I’m not as much of a marshmallow fan as I thought so I don’t think this one is for the long haul for me.

WOW, if you wanna smell lika strawberry jam, strawberry frosting with fluffy whipped cream? You should definitely buy this one. It's amazing! It's also very similar to Essnce Strawberry Eclair but without the freshness. Strawberry Eclair has the same DNA as Lemon Eclair, the freshness that Shamllow Fluff doesn't have. The both are amazing, but the other is more sweet than the other one. <3