HWY 190

I was curious about this one, but wasn't willing to invest. Ordered a few samples of it, instead, and glad I did. At least for my nose, this one is in no way unique or distinct. In fact, for first impressions, it smells almost identical to Floral Street's Arizona Bloom-- and possibly the dry-down of Commodity's Gold. If I hadn't known what was being sprayed, I would have guessed either of those. All the same, I love Arizona Bloom & Gold, so it's no surprise Hwy 190 is an instant winner for me. A balmy, sweet, woody profile that is fantastic for warm days, maybe even for warm and cooler evenings. BR540? Similar only in the dry down. For my nose, BR is honestly more masculine, with a salty mineral profile. Hwy 190 is sweeter by comparison, and more feminine. The pepper in Hwy 190 is noticeable, and floats around immediately after spritzing— but doesn't last long. The citrus and florals keep the scent balanced. The labdanum and vetiver are like a warm embrace from an old friend you've missed dearly. Just sweet enough from the vanilla, and the slightest salt undertone to retain a unisex profile. Update 9/1/25: This one has grown on me, and it's apparently become much more noticeable. I've had multiple people approach me to tell me how 'amazing' I smell. The scent is still naturally addicting, so I'm becoming more swayed to take the dive on a bottle. Have tested multiple days now, and can safely say this lasts about 4-6 hours. Adequately named; a desert highway where the florals are intensified by solar waves. Soft, but smoldering. I can’t get Fleetwood Mac’s “Dreams” out of my head whenever I wear this. A shame they don’t offer travel sizes. If you’re not willing to dish out the money for this one, I personally recommend the travel sizes of either Commodity’s Gold Expressive or Floral Street’s Arizona Bloom. They may not meet the exact profile for others, but for my nose they do, and they’re more affordable than this one and BR540.

The beautiful resins and oils are doing most of the heavy lifting here, and they are doing some of their best work here in this fragrance. The opening is stunning: all balsamic, sweet, spiced resin that smells like a much more expensive perfume. Absolutely captivating. Unfortunately, that dissipates very quickly on my skin - this left only what I believe was the freesia (and some disappointment) for a few minutes, but which then opened back up to a sandier spiced vetiver. An acceptable result at the end of a weird, short journey, but I was sad that that opening disappeared. On clothing, thankfully, that opening stays with you and surrounds you in a cloud of sticky, slightly sweet resin with a base of warm spices. I can't say I really smell the orange and the vanilla is truly a backup player here supporting everything else. I get some of the comparisons to BR540, but I think this is different enough that people who find BR540 too feminine might enjoy it. I didn't even think to compare until I saw the comment section here. Thinking of comparisons, I think it takes a lot of what I love about Scorpio Rising from Eris and calms it down into something a little tamer. I really like this. Man, what a way for myrrh, labdanum, and cypriol to shine. 8.5/10.

This is my signature scent; I absolutely love it. It reminds me exactly of the imagery F&R uses—a long road trip drive with the open road and all possibilities. Its earthy, woody, warm, with a tiny touch of floral from the freesia and bright sweetness from the orange. After a few hours it mellows into a solidly woody scent with a tiny touch of spice. I find this to be an all day scent, and easily transitions from work to going out. Its very unisex, although I find on me (f) it can bring out a touch more of the floral notes and lean very slightly more feminine

If it’s in my collection, I love the perfume. HWY 190 feels like an exciting drive through Death Valley. The moment I spray it, I get a bright, cheerful scent that instantly lifts my mood. During its dry-down process, the fragrance reveals a warm, inviting richness that feels comforting and grounded. There’s a lovely balance of sweetness and earthiness that keeps me intrigued.This makes me feel adventurous and outdoorsy (I am NOT outdoorsy lol), It’s versatile, elegant, daring, unique and one of my faves.

My paternal grandmother lived in Northern California, in the Central Valley, and smoked cigarettes her entire life. HWY 190 reminds me of standing outside her house at night as a child, frogs croaking in the yard, the smell of juniper and sweet dry grass mingling with the faint scent of cigarettes wafting from the screened patio door. I am not sure this scent would please everyone, but I think it's fantastic.

Chat has lost it in this comment section. There is no rubbing alcohol smell. There is no doctors office smell. Y'all must have the most plebian pallets because this fragrance is beautifully deep. Woody, sweet, spicy, and masculine. Incredibly complex with great sillage and longevity. Its giving aromatic wood and dry air. Desert plants and sun baked stone. Smells like a sexy skater boy from California.

Very airy and light but clings to your body chemistry with excellent projection. I’ve had this bottle for a year it’s incredible stuff. I can see the similarities to bcr it has that cotton candy ish vibe but this is not synthetic and cloying. It’s a unique compliment getter especially for the warm weather. It’s sweet but not gourmand, with that warm earthy woody without being too woody. 10/10

I love this fragrance. This fragrance was recommended by social media star Daniel Rene. The orange citrus and myrrh is so clean that it’s always a first. I get compliments all the time. I don’t get rubbing alcohol. This is a must have fragrance for men and women.

BR540 all day...maybe a touch sweeter. If I want a br540 dupe, I'll get one for less than $200. Smells nice but pricey for it's lack of originality.

As a man I'd sooner wear this than BR540. Yeah they smell similar but HWY 190 is truly unisex—its sweeter too.

That first 10-15 minutes after spraying it is surprisingly VERY savory, almost boozy or bread-y, before settling over time into something a little more floral forward and ethereal. That savory is still there as an undertone, and combined with the slight spice and zest of the myrrh and pepper it honestly makes me think of champagne or something similarly bubbly. It was sort of like going from a dusty middle of nowhere gas station where someone had spilled a six pack on you to a sunlit party somewhere warm and comfortable. It's grown on me quite a bit but I think there are other F&R fragrances that beat it out over time.

Sweet first, woody second. I naturally smell like pepper (and I smoke cigarettes) so I try to get things that compliment that, but I've only had people notice/comment on this scent when I really lay it on, combine it with something, or when they're very close. I honestly find less intense fragrances easier to control (I sneeze around too much perfume) so I enjoyed how it's not overpowering. It's tough to use too much of it. It's kind of like sangria served out of a cedar cup. Could possibly be too sweet if you're looking for something masculine.

Testing. Green woodsy. Like the whole tree with a dry breeze, little pop of fruity floral but very back ground. In dry down the vanilla comes out. Opening is more male, dry down more female so I’m calling this unisex. I think this is a good breezy summer evening scent- outdoors casual More like the western part of HWY190 - going through Springville in the dry summer, lake Success on the left, Seqouia Nevadas on the right . Windows down. Good longevity Edit.I went FB and love it Evan more!!

I like this one! Fruity-floral, with a sparkle of pink pepper and a metallic base note that feels somehow metallic or stone-like to me. I do get the echo of BR540 many people have mentioned, but the freesia note makes this distinctly different.

For some reason, this fragrance in particular reminds me of pumpkin patches. It's certainly a summer fragrance, but I have the slightest tinge of autumnal appreciation for it. Pleasantly surprised with its quality.

Opening smells very close to BR540, to me, disappointing since it doesn’t seem to have the lasting that BR540 does. Nothing new here, not outstanding, Not worth it, buy the BR540 instead.

Dry and leathery from a combination of myrrh and cypriol. Reads masc.

Dry from myrrh and cypriol. Reads super masc.

My initial impression of Hwy 190 is that it’s woody, a little smoky, and a little green. It really does trigger my scent memories of camping in Death Valley, which it was inspired by. As it dried down, the creamy vanilla note became more prominent. I was worried about the vanilla becoming too heavy but that wasn’t an issue. I would describe the dried down scent as a slightly smoky/spicy woody warm vanilla. The projection was quite weak. I expected it to grow stronger the way other Fulton & Roark perfumes that I’ve tried did, but it stayed weak. I will acknowledge the possibility that I could be a bit noseblind to vanilla since I’ve been using the Trader Joe’s Ultra Rich Body Wash Oil (the one that’s a Sol de Janeiro dupe) and that has a vanilla orchid scent. The longevity was not great either. After just a couple hours, I couldn’t smell it on me at all. Again, it’s possible I’m just noseblind to vanilla. Overall, this is a “won’t buy again” from me. I really liked this scent when I first sprayed it on. To me, it smelled unique and really did remind me of Death Valley. Even so, it didn’t feel on-brand for me personally. The dried down scent was really generic, and the quality of the perfume in terms of projection and longevity wasn’t great, especially given the price tag of a full bottle.

I bought the deodorant version of this so I can only speak for that. One time while wearing this scent I got road rage so bad that I drove someone else off the highway. This scent is pungent. It makes me angry. I wont lift my arms anymore. At first I was getting Hollister model with some notes of incense. It wants to be expensive but it feels pretty cheap and synthetic smelling. My dad used to wear Curve Crush, its like a cheap version of that. It’s unmistakably masculine. it’s pretty difficult for me to get any vetiver, vanilla or floral notes even after it dries down. HWY 190 reminds me of the kind of guy who’s gonna bring you back to his studio in the Burg, light an incense, show you his record collection, and leave you feeling empty at the end of the night. Definitely not reminiscent of Death Valley. Maybe he visited Death Valley once when he was 15 and wants to tell you all about it? Sometimes I’ll be wearing this deodorant while I’m sleeping and it will reek so bad it wakes me up at night. I really hope all the other lines from this company aren’t this dreadful... Stay tuned though, I might play the fool and keep testing them out.