Emporio Armani He

Armani He/Lui embodies Armani's philosophy best, much better than almost any other perfume line currently available - yes, even better than Acqua di Giò in its endless series of flankers. I'm not saying that other fragrances from this house are bad, not at all, or I wouldn't own and use several of them myself. I'm just saying that He/Lui, being the gentlyspicey, fresh, softly aromatic fragrance that it is, perfectly reppresents the understated elegance of Armani's clothing collections. Armani He is also very versatile: appropriate to every occasion and for wearers of any age imho. I've recently bought a bottle of He because my father used to have it when I was younger (it was calle Lui back then) and I always stole some sprays from his bottle. As far as I can remember the formulation hasn't changed much, but some time has passed since then and I have no way to do a side by side test. And I don't need to: Lui smells amazing and performance is more than satisfying for me. If you can't test He and your only option is blind buying (impossible not to like it), remember that this is supposed to be a light and gentle scent, so if you normally wear strong, heavy fragrances, it might be hard for you to detect this perfume in the air while you're wearing it.

Bought this new version at the airport and its an amazing scent. You will smell like an interesting, intellectual and masculine guy that has a good taste, not following the crowd and got his shit together. It’s a sensual scent that will make you stand out and pull attraction. Already got compliments from female colleagues. Something about this scent is super addictive and calming. Really well blended. Dont know why people are complaining about longevity and projection, maybe some online retailers are selling dupe’s. Buy it in store or tax free and you should be fine. I can smell it the next day on my clothes and it stays for about 6-7 hours on my skin. Thanks Armani for still keeping this beauty in your collection.

Emporio Armani Lui (or he) is a woody, spicy and amber fragrance. Its opening is fresh, slightly citrusy, but soon disappears to reveal a woody and spicy face. It has a pleasant aroma of cedar wood, but this note is not declared, the note of nutmeg is also notable. In its drying phase, an elegant woody base of sandalwood is perceived, with a soft floral and semi-sweet base of amber. This fragrance makes me think of wearing it in an elegant and formal way. It is perfect to be used in office work or closed spaces, more oriented to professional events than to informal ones. Its duration reached a 6 hrs. with a regular sillage. Its bottle is quite minimalist and simple, but elegant.

I sprayed it on my wrists four hours ago, on a sunny autumn afternoon. The scent opened with a fresh, bright touch — citrus and sage carried by a gentle breeze. As it settled, a soft woody–musky warmth appeared, calm and comforting, like the golden light of late October. Emporio Armani He doesn’t shout. It speaks quietly, with clarity and confidence, like a memory of simplicity and balance. It feels like wearing calm energy — clean, modern, yet timeless. Perfect for this kind of autumn day when the air is bright, but your thoughts are grounded.

One of my favourite fragrances. Just a beautiful scent, musky, powdery, with a bit of citrus, a super clean smell that can be worn any time. To me, smells similar to PDM Percival without the huge amount of ambroxan. It's such a shame it doesn't last long or project well, otherwise it would be signature scent worthy. It is really inexpensive however which means overspraying wont break the bank and somewhat combats the performance issue.