Emporio Armani He

Armani He/Lui embodies Armani's philosophy best, much better than almost any other perfume line currently available - yes, even better than Acqua di Giò in its endless series of flankers. I'm not saying that other fragrances from this house are bad, not at all, or I wouldn't own and use several of them myself. I'm just saying that He/Lui, being the gentlyspicey, fresh, softly aromatic fragrance that it is, perfectly reppresents the understated elegance of Armani's clothing collections. Armani He is also very versatile: appropriate to every occasion and for wearers of any age imho. I've recently bought a bottle of He because my father used to have it when I was younger (it was calle Lui back then) and I always stole some sprays from his bottle. As far as I can remember the formulation hasn't changed much, but some time has passed since then and I have no way to do a side by side test. And I don't need to: Lui smells amazing and performance is more than satisfying for me. If you can't test He and your only option is blind buying (impossible not to like it), remember that this is supposed to be a light and gentle scent, so if you normally wear strong, heavy fragrances, it might be hard for you to detect this perfume in the air while you're wearing it.

Bought this new version at the airport and its an amazing scent. You will smell like an interesting, intellectual and masculine guy that has a good taste, not following the crowd and got his shit together. It’s a sensual scent that will make you stand out and pull attraction. Already got compliments from female colleagues. Something about this scent is super addictive and calming. Really well blended. Dont know why people are complaining about longevity and projection, maybe some online retailers are selling dupe’s. Buy it in store or tax free and you should be fine. I can smell it the next day on my clothes and it stays for about 6-7 hours on my skin. Thanks Armani for still keeping this beauty in your collection.

Emporio Armani Lui (or he) is a woody, spicy and amber fragrance. Its opening is fresh, slightly citrusy, but soon disappears to reveal a woody and spicy face. It has a pleasant aroma of cedar wood, but this note is not declared, the note of nutmeg is also notable. In its drying phase, an elegant woody base of sandalwood is perceived, with a soft floral and semi-sweet base of amber. This fragrance makes me think of wearing it in an elegant and formal way. It is perfect to be used in office work or closed spaces, more oriented to professional events than to informal ones. Its duration reached a 6 hrs. with a regular sillage. Its bottle is quite minimalist and simple, but elegant.

I sprayed it on my wrists four hours ago, on a sunny autumn afternoon. The scent opened with a fresh, bright touch — citrus and sage carried by a gentle breeze. As it settled, a soft woody–musky warmth appeared, calm and comforting, like the golden light of late October. Emporio Armani He doesn’t shout. It speaks quietly, with clarity and confidence, like a memory of simplicity and balance. It feels like wearing calm energy — clean, modern, yet timeless. Perfect for this kind of autumn day when the air is bright, but your thoughts are grounded.

One of my favourite fragrances. Just a beautiful scent, musky, powdery, with a bit of citrus, a super clean smell that can be worn any time. To me, smells similar to PDM Percival without the huge amount of ambroxan. It's such a shame it doesn't last long or project well, otherwise it would be signature scent worthy. It is really inexpensive however which means overspraying wont break the bank and somewhat combats the performance issue.

Absolutely no regret in buying He again after 20 something years and I think I'll keep buying He. He is very versatile and should be fine for year round and all occasions. Just vary on the locations of the sprays and the number of sprays. As another member has mentioned... The dry down is beautiful/classy and I love it. I could still smell it on my clothes after 7 hours in moderate summer heat.

I buy it again just to bring back old memories from early 2000... For me very special scent,so much nostalgic thoughts. In that times i've had He and my wife had She.So we argue then which is better.Haha,great perfume,but i think it's pretty wattered, or i become old.Bottle shape is unique.I was so sad when i realise that this new batch doesn't last.Very weak performance,such a pity.

This smell my Teenage years, when O boticário Homme.com was my favorite fragrance (yes, it copies He/Lui) Fresh, light, flower and soft musk and wood base. Very versatile, lovely fragrance, any occasion you will smell great and very easy to use in sunny days. The problem: He has a bad performance and usually it's too expensive. Around 5-6 hours on my skin and weak sillage.

This smells amazing! It projects really well and leaves a beautiful musky, lemony, powdery, woodsy trail behind me. There is also a pear-like note I can detect in the opening along with a clean clothes scent which lasts through till the mid dry down. I love this fragrance and have bought several back up bottles! For me, it’s definitely signature scent worthy!

Used it 4 years ago. Nice smell that doesn't overload your scent glands. Never failed to start conversations. The most compliments I've taken was with this fragrance. If you can find a legit bottle don't hesitate to buy it. These guys are slowly getting pulled from the market.

I tested a newer version, with a new bottle, last week (march 2025) at Roma airport, and the new version sucks. Terrible, cheap quality and longevity for 1 hour. I have a bottle that I bought in 2022 and It is complete different from the one that I smelled last week.

Emporio Armani He is a very, very unusual scent. Nutmeg heavy at the top. Unique as hell. Not an overpowering beast-mode scent, but quite subtle and sneaky. A scent that sticks around and commands respect. Very unusual, but very well made. A gentleman fragrance.

I own both the old version (that comes in the plastic packaging) and the ‘new’ 2020 release. There is no difference in scent whatsoever! It’s still a great classic, I’m happy that Armani has not messed with a good thing!

This last longer than the old Lui version for me. Sprayed 4 sprays in the morning on the skin, and now 9 hours later i still pick upp whiffs from it every now and then. Absolutely gorgeous drydown.

Sexy, citrusy, powdery, dusty, woody .... Compliment monster, forget Sauvage this is the one you want because women love it !!! For men age 20 and up, not for teens.

This stuff is awesome - but has the performance of an asthmatic one-legged pensioner going for the marathon record.

I bought it during the premiere, oh God, how awesome it smelled. I used it non-stop.

I believe there are 3 errors. the first in the description of the armani beauty site which literally says: A fragrance for men that contains a natural and pungent blend of Japanese Yuzu, sage and cardamom courted by notes of sage, precious wood and warm musk: for an absolutely captivating eau de toilette. so according to this description the sage would be both in the top notes and in the heart notes ... but in my opinion this incorrect description would mean that the top note is yuzu, the heart notes are sage and cardamom and the base notes are woods and musk. which however does not correspond either with the distribution of fragranthic notes or with the drawing by armani beauty (second and third error) which represents yuzu, cardamom, vetiver and musk. there would be no sage and woods but vetiver. where will the truth be? the heart notes of fragrantica would be neither in the description nor in the drawing. as for the base notes, there would be no sandalwood and tonka bean compared to fragrantica. what a mystery this perfume.

opens very sour, certainly for yuzu and sage with a bitter hint (cardamom?). nutmeg makes its triumphal entry, oriental earthy and sweet. the iris root is not so present while the rose is as if it closed the edges of this perfume. excellent and strong presence of sandalwood. here at this point the scent becomes very balsamic. yuzu is still present as well as sage and cardamom. the top notes therefore remain. what a beautiful vetiver, clean and pungent. the white musk that I don't love is fortunately not invasive, it only gives a touch of sweetness. tonka is green and herbaceous and together with vetiver gives this scent a not mushy, but clean and very masculine sensation. in the end it is a safe scent. for a business man. women will love it. from citrus to pungent, to clean and herbaceous. not exactly soapy, but definitely clean. solid performance. if you want a solid, casual but elegant perfume that will appeal to women, without being too noticed and valid day and night and I would say in all seasons. this is for you. 8/10

I remember I received the older bottle as a present and I loved it Used the bottle forgot about it and after years when I started missing the old goose it was already discontinued Only in the past couple of years I found out it was available again and specifically in airports in Europe Bought a 100 ml and when I sprayed it I was happy with it It wasn’t tampered with very badly slightly different but still very good indeed This scent is for you and your loved ones intimate at best and lasts for 5 hours