l'étiquette

Probably my favourite fragrance ever. A rarely good lavender - no soapy or dried notes, just authentic fresh lavender. The tobacco does carry a distinctive cigarette note which goes surprisingly well with lavender. The galbanum rounds off the fragrance with a memorable, dusty finish and makes it strangely addictive. I only wish the projection and duration was better. Shame it's limited edition, will probably buy several of these bottles because I can't find any truly similar fragrances and would be surprised if this ever gets duped. From an abstract/conceptual standpoint it evokes themes of suits, avant-garde, well groomed but slightly effeminate male postures. Unapologetically French, certainly a worthy homage to it's namesake fashion magazine. For it's sillage and quantity the price could be a little better however knowing it's limited edition and the quality of fragrance I can just about bear it.

This is quite nice. Fairly fresh with soft lavender remaining throughout the day. Not a big projector but I can still smell this after 6hrs or more so, for me at least, this has very good performance.

I really enjoyed this, yes it's true that it isn't a beast mode fragrance but I don't think it was designed to be that. The smell is amazing and has a slight bit of the original dna but is more fresh. Glad I got it while I could. Side note: The new release which isn't on here yet is absolutely fantastic. Vetiver primevera and is by far the best vetiver I have ever smelled.

The marketing for this fragrance totally worked on me. The idea of combining classic lavender with tobacco and a cigarette accord did sound fantastic to me. The fragrance also smells amazing while it lasts (~ 1h). Projection is also good for about 30 min. After that the scent pretty much disappears. I really like the idea of combining a classic barber shop scent with a ashy cigarette vibe. If anyone knows another fragrance with a similar idea let me know. This fragrance is really disappointing in terms of performance. It might get better with maturation but I doubt it.

I've tried to give l'Etiquette a chance -- Horace really hyped it up -- but I just can't like it. It smells like citrus and plastic, and that plastic smell just ruins it. Worse, it's a linear scent, so that's all you'll smell for its entire lifespan. Someone below mentioned that the lavender note was unpleasant. That's likely what I'm smelling. It's not a clean lavender. Unfortunately, this was an unsuccessful blind buy for me.