Wild Rush

Oud For Freshness was probably on the table when deciding on a name for this one. While it does not smell like OFG/Haltane in its entirety (and does not contain anything that resembles oud), the strong aromatic part and intense sweetness really makes it feel like a spring/summer night flanker to the line. It's very pleasing to the nose, synthetic in the best of ways, it is fougere-adjacent, and indeed reminding of Valero for the first hour (but only in the air, up close its quite different). But it has this lingering BR540 cotton candy sweetness that makes it extra playful without leaving the forest/aromatic vibe behind. Until you test it yourself, any description or review you come across will make you think this is a mess. But it is such a nice smooth blend and a very easy wear. I would not wear this on the hotter days, but any other time is a go. As for the performance, it is only supercharged for the first hour. It then produces a very nice trail for a few hours until it starts fading around hour six. Personally, I would not want this profile to be made stronger, as it would probably smell weird during one or more stages of the scent journey. It's a fun, quirky take on the DNA and I love it. The price (280€) does not seem outrageous to me for the quality. Had the PDM extraits been more well received, these two "supercharged" scents would have been priced similarly, so it is nice to see a little course correction to pricing that feels more in touch with the two companies' profile and customer base.

I had the good fortune of previewing this! Smelling and spraying on my wrist. It reminds me of something my best friend, Jean Pierre, used to wear, Christine Celle’s Calypso Lavandre , although that was more delicate and airy. Wild Rush, it’s a blast of juicy berries warmed by the sunlight, dancing playfully with sweet gourmand undertones ! The sweetness dissipates as the balance of lavender subdues and grounds the essence with a more earthy quality . A beautifully balanced scent of lavender, berries and caramel! The main notes I can detect. The bergamot gives a hint of freshness but is fleeting, the sandalwood is definitely in the background, hardly detectable to my nose. In the dry down, I’m definitely picking up patchouli, giving it a soft powdery finish. 6 hours later still detectable, leaving a nice trail, less is more, this scent can be shared! This makes me feel a little nostalgic, torn between uplifting and melancholy, giving me spring, summer vibes of vacation in the Hamptons with friends who are no longer here. I’d buy him a bottle if I could.

I really love Wild Rush by Initio. First, I haven’t really seen anyone say this, so I have to ask... Does this not just smell like Baccarat Rouge to y’all in the dry down? Cause to me, on my skin, it’s almost identical. Obviously it’s much fresher off the top and mid, but it’s literally just BR with some added complexity after a couple hours. That being said, I love the berries and bergamot in this one because it keeps it fresher-leaning and more unique. The caramel/vanilla blend keeps it sweet and almost syrupy, which I appreciate, but I can understand why some don’t. Overall, as someone who’s not the biggest fan of Initio, this one was a huge success to me. Call me crazy, but I think this could legitimately work in any season, nighttime or daytime. There’s so much versatility here that it’s kinda staggering. It seems to last a while and project decent, just make sure you don’t go noseblind and overspray.

Wild Rush is one of the most addictive fragrances Iv tried in a long time. The opening is fruity and vibrant with noticeable red berries, while the lavender adds a really clean feeling that keeps the sweetness in. As it dries down, the caramel comes through, making it creamy, smooth, and just the right amount of sweet. Honestly, I find it quite different from what people usually compare it to. I don’t really get strong similarities with BR540 or Valero, it feels more unique and has its own identity on my skin. The performance is also really good, with solid longevity and projection. Over all, I think it’s well worth the price being charged, especially considering the quality and how enjoyable it is to wear. my favorite fragrance

This is one of those times im SOOO happy I dont smell what everyone else does. The berries in this fragrance are so unbelievably strong on my skin it feels like I rubbed fruit on it. Its so playfully sweet and even on the dry down people continue to smell the red berries on me through the air. Definitely leaning more towards a younger crowd which is kinda harsh with that price tag. I am new to fragrances so I haven't smelled all the niche or ultra niche scents yet but ON ME nothing gets that scent and holds it like Wild Rush does, not Valero, not Sauvage, not anything else.