Urban Hero

Whoooa! What's with all the hate for this one?! I blind bought a bottle of this to decant, without even knowing anything about it, and my expectations were NOT very high (it's a Jimmy Choo scent, so I expected it to smell good, but be weak). To my surprise, this smells AMAZING and STRONG! Much stronger than Jimmy Choo Man. I find this scent similar to Coach Platinum, John Varvatos JV x NJ Blue, Versace Dylan Blue, and maybe even Invictus Intense. I thought to myself "Wow, they've got a hit on their hands with this one!" and couldn't wait to come read the reviews of others being pleasantly surprised by this one. I honestly don't know how or why there would be much, if any, dislike for this scent. It's fruity, woody, cool, long lasting... I think they hit a home run here, personally, in this category. PLUS the drydown smells like Invictus Aqua had a baby with Versace Pour Homme! How could you ever hate this?! Although, I will say, the notes listed don't really match the scent... but who cares? This is not a niche. It smells good though, period. I'm willing to bet women will love this on their man, and men will smell this at the mall and buy it, full price. I dig it! If fresh, fruity, and woody scents are your getup, then this should definitely be on your list to check out. Oh, and the bottle is super nice! Very heavy constructed metal over the shoulders, with a nicely patterned heavy metal cap.

Purchased a sample vial from FragranceNet. Holy moly! From the couple of Jimmy Choo fragrances I’ve tried, they haven’t missed yet! This is a fantastic fragrance, it’s rich, leathery, peppery, ambery, woody and a little sweet. It’s exactly the type of scent I love. I think after I run through my Polo Red Intense, this one’s gonna be my go-to. It doesn’t smell the same but it has a similar scent profile, and it’s far more affordable. Maybe not quite as good smelling but definitely a better bang for your buck. The only downside I can really give this (like Jimmy Choo Man Intense) is that the longevity is not the greatest, it starts to fade after 4 hours and it’s down to your skin at 5. This isn’t a projector like Polo Red Intense either, sillage is moderate at best. Overall, great scent, great value. Amazing. *Edit: After writing this review I realized I don't have a good rich smelling shower gel, so I decided to purchase the shower gel which is actually really affordable! It would compliment my Polo Red Intense/Extreme perfectly. Hopefully it smells as good as the EDP. 9.5/10

Jimmy Choo Urban Hero, to me this is a cross between Invictus and Starwalker Extreme, it starts out similar to Invictus but a little motor spicy as it goes through the mids it is a little sweeter. As it dries down you get more wood/leather. I’m sure the ambergris is probably ambroxin but that gives it some stay power. It’s not a beast, but for an edp it is respectable. I like it and it would work in most weather conditions and is inoffensive and could work in small or large groups. It also would work on a date. Blind buy? Yes if you would like a woodier version of Invictus. Or you like starwalker extreme. I really don’t see any hate here it is a decent release. The bottle and packaging is awesome and as usual the Jimmy Choo atomizer is one of the best in the industry.

Ill be honest, Jimmy Choo man is the WORST fragrance I have ever owned. I blind bought, used it a few times and hated every moment. The house was absolutely sullied and I wrote them off. I didnt even want to try another from Jimmy Choo. I wound up trying Ice and it was straight trash to me. So there I was at a fragrance counter and the clerk just sprayed Urban Hero for me and Ill be honest, I think its fantastic. Its a gorgeous slight leather skin scent. the opening is a bit harsh but I really love the scent on me. I see that the entire community seems to hate this lol, but idk I really love this one.

This is very good. This smells very classy, it’s really in the same league as John Varvatos Crimson . . 10/10 this colonge is sneaky not loud but there in the background.I get 6 to 7hrs of longevity before it becomes a skin scent with moderate projection.I feel JC Ice is for outside summer party frag, JC man & intense is for playing after 5pm, but this Urban Hero Man is when you’re trying to close a deal in the afternoon,smells high quality very office appropriate. For some reason Women loves this colonge for some reason. This Jimmy Choo is for Real Men not boys.