Urban Hero

Whoooa! What's with all the hate for this one?! I blind bought a bottle of this to decant, without even knowing anything about it, and my expectations were NOT very high (it's a Jimmy Choo scent, so I expected it to smell good, but be weak). To my surprise, this smells AMAZING and STRONG! Much stronger than Jimmy Choo Man. I find this scent similar to Coach Platinum, John Varvatos JV x NJ Blue, Versace Dylan Blue, and maybe even Invictus Intense. I thought to myself "Wow, they've got a hit on their hands with this one!" and couldn't wait to come read the reviews of others being pleasantly surprised by this one. I honestly don't know how or why there would be much, if any, dislike for this scent. It's fruity, woody, cool, long lasting... I think they hit a home run here, personally, in this category. PLUS the drydown smells like Invictus Aqua had a baby with Versace Pour Homme! How could you ever hate this?! Although, I will say, the notes listed don't really match the scent... but who cares? This is not a niche. It smells good though, period. I'm willing to bet women will love this on their man, and men will smell this at the mall and buy it, full price. I dig it! If fresh, fruity, and woody scents are your getup, then this should definitely be on your list to check out. Oh, and the bottle is super nice! Very heavy constructed metal over the shoulders, with a nicely patterned heavy metal cap.

Purchased a sample vial from FragranceNet. Holy moly! From the couple of Jimmy Choo fragrances I’ve tried, they haven’t missed yet! This is a fantastic fragrance, it’s rich, leathery, peppery, ambery, woody and a little sweet. It’s exactly the type of scent I love. I think after I run through my Polo Red Intense, this one’s gonna be my go-to. It doesn’t smell the same but it has a similar scent profile, and it’s far more affordable. Maybe not quite as good smelling but definitely a better bang for your buck. The only downside I can really give this (like Jimmy Choo Man Intense) is that the longevity is not the greatest, it starts to fade after 4 hours and it’s down to your skin at 5. This isn’t a projector like Polo Red Intense either, sillage is moderate at best. Overall, great scent, great value. Amazing. *Edit: After writing this review I realized I don't have a good rich smelling shower gel, so I decided to purchase the shower gel which is actually really affordable! It would compliment my Polo Red Intense/Extreme perfectly. Hopefully it smells as good as the EDP. 9.5/10

Jimmy Choo Urban Hero, to me this is a cross between Invictus and Starwalker Extreme, it starts out similar to Invictus but a little motor spicy as it goes through the mids it is a little sweeter. As it dries down you get more wood/leather. I’m sure the ambergris is probably ambroxin but that gives it some stay power. It’s not a beast, but for an edp it is respectable. I like it and it would work in most weather conditions and is inoffensive and could work in small or large groups. It also would work on a date. Blind buy? Yes if you would like a woodier version of Invictus. Or you like starwalker extreme. I really don’t see any hate here it is a decent release. The bottle and packaging is awesome and as usual the Jimmy Choo atomizer is one of the best in the industry.

Ill be honest, Jimmy Choo man is the WORST fragrance I have ever owned. I blind bought, used it a few times and hated every moment. The house was absolutely sullied and I wrote them off. I didnt even want to try another from Jimmy Choo. I wound up trying Ice and it was straight trash to me. So there I was at a fragrance counter and the clerk just sprayed Urban Hero for me and Ill be honest, I think its fantastic. Its a gorgeous slight leather skin scent. the opening is a bit harsh but I really love the scent on me. I see that the entire community seems to hate this lol, but idk I really love this one.

This is very good. This smells very classy, it’s really in the same league as John Varvatos Crimson . . 10/10 this colonge is sneaky not loud but there in the background.I get 6 to 7hrs of longevity before it becomes a skin scent with moderate projection.I feel JC Ice is for outside summer party frag, JC man & intense is for playing after 5pm, but this Urban Hero Man is when you’re trying to close a deal in the afternoon,smells high quality very office appropriate. For some reason Women loves this colonge for some reason. This Jimmy Choo is for Real Men not boys.

Agree with @Berubed, the first few tries I was turned off by the smokiness. After wearing for a few months in different weather, I can confidently say this is a YES from me! Very interesting take on a normal freshie with a leather and slight citrus burst. 4-5 Sprays lasts an entire work day for me. You will definitely smell unique with this one.

Urban Hero is smells nothing like Aventus...so get that out of your head. Urban Hero will smell familiar to many people, and can be best described as smelling like a dialed down (in sweetness, herbaceous, intensity, and projection) Invictus (OG) and Rasasi Hawas with a scent character/style that has been intended for men 30+ years of age. Urban Hero is definitely a nice release, but certainly isn’t groundbreaking, due to already common scent character (sweet/spicy/musky/fresh) that have flooded the designer market as of late. Urban Hero has as a somewhat cheap peppery scent when you smell your skin, but the scent that projects is pleasant, mildly sweet, with a fresh, aquatic, metallic-like character as the fragrance develops on your skin. Making Urban Hero smells sort of like an avant-garde, and refined version of Invictus/Hawas, and/or many other sweet/spicy/fresh colognes currently on the market. However, the scent quality and formulation of the notes seems somewhat lower quality (not as rich/dense/potent) than it should be, being that it’s an EDP formulation. Although, performance and longevity are certainly better than average, and will yield 6-10 hours on most people's skin and can be smelled at an elbow’s length distance for 80% of it’s life cycle. I would say, Urban Hero is ideal for summer or spring wear, office/business setting or a date/night out situations; and is a safe grab for any situation where you need to smell nice (mass appealing), without having any worry of offending anyone around you. Whereas, you want to feel confident that those around you will think you smell nice, and masculine. Definitely, sample on your skin before you buy if you're a frag-head/snob with a 50+ collection. The good news is, mainstream, periodic fragrance buyers, that enjoy sweet/spicy/musky/fresh smelling, masculine colognes, can blind buy Urban Hero with confidence! Overall: B+

Very good dumb reach freshie with a twist that differentiates it from the typical shower gel smell. I sense it's the leather that makes it smell the way it does. Overall great value for the price. Good longevity as well, probably like 4-6h of projection and then a skin scent. I'm sad I discovered this so late, but I just got a 50ml bottle for a great price and I couldn't be happier to welcome it into my gym rotation. This scent is practically impossible not to like because it's a very easy going mass appealing clean smell so definitely give it a sniff, you won't regret it. Is it mind blowing? No. But is it good? Absolutely. All things considered, 8.5/10. #BlindBuyCertified -Update. So... the smell is definitely unique in a Jimmy Choo kind of way and I still like it very much. However, I think because I over sprayed it the first day I got it and also a lot of those hit my clothes, I over estimated the longevity by A LOT. Sadly, this becomes a skin scent in about 2.5h-3h. All and all, for the price, I'm not mad, but the weakness of the scent is definitely a let down. But hey... again... you get what you pay for. Do with that what you will, the smell is still great. (The cool thing about it though is the cap is nice and heavy and the bottle feels good in your hand, like above it's price point. Also, the spray is very strong as well, very satisfying.)

Urban Hero... translation, basic workhorse. The pepper citrus leather combo we all know and love done one more time. It's great though, pleasing and sweet while being light and fresh. The lack of tonka and amber is refreshing. Not an animalic feel for me but rather a dry woodiness sweetened by leather. It's really nice. I don't wear my invictus by PR because it chokes me out by hour 4, and I need to change clothes even though I like the scent. This is similar in the opening but takes an interesting turn after about twenty with the peppery notes and I think the vetiver is what keeps this light and sharp as it dries. This one lasts in warm weather and is pretty noticeable in the cold. Projection is low while lasting power is decent given the edp concentration. On clothes, it'll stick around for a bit. Good stuff, fun and friendly. A little surprised they didn't put a cape on the bottle to face off against the trophy and revolver.

First Impression: the first whiff is a peppery, spicy leather-esque Old Spice scent. It is a little bit of a whoa, but when you know it is coming after the first spray it’s not as intense. • •After a couple minutes I get a consistent leather, woody and amber smell. I enjoy it and I think it is one people would have in their rotation. • • Gender? Masculine for sure• • Occasion? I think date nights, church services, or office settings where you are dressing up business casual. You only need 2-3 sprays. • • Sillage? Within arms reach or intimate. • Longevity? Whiffs around an hour. On the skin? 6 hours. On clothing? Rest of the day • •Overall Rating: 7/10 I dont think I’ll buy a full bottle, but It is good to get a decant of 1-5ml and I think the 15-45 sprays are a good range to keep for the occasion. If someone got this for me I would be pleased though.

I found a 1.7oz of Urban Hero for only $20 so I figured why not give it a shot. I have never been too keen on Jimmy Choo fragrances and typically avoid them. The good price point is what finally roped me in to buying a bottle. I will say the opening is quite nice, a very deep masculine fresh. As it slowly drys down the Animalic and Amber properties start to shine through and give the scent a nice sexy edge. This cologne has that effect and smell in the beginning dry down that the cologne has been worn and worked its way deep into your skin for a lot longer than it truly has if that makes any sense. I will say for the $20 I paid for the 1.7oz it was a nice purchase and addition to my growing collection. It’s sort of a unique appealing scent, very masculine but not in really a spicy way. I’d say give it a shot if you find it for a nice price.

Never have I disagreed so much with a page on fragrantica than this one. Don't get me wrong this isn't the most original scent, but it certainly isn't a bad one. The beginning definitely reminds me of the beginning of spice bomb, spicy incense thats slightly sweet and it settles down to a still slightly sweet, ambroxan(amber) and peppery scent. However I do not get this leather that people are saying, although I do wish it had b/c it would have made this fragrance a go-to for the fall or winter. The longevity is impressive about 8 hours on my skin and this scent can be overwhelming so less is more with this cologne. Overall, this is a invictus type clone with good performance. This deserves a 5/10 for being surprisingly good, but it is far from original.

This is a nice fragrance! If you want something more on the simple side and something you can wear day to day then this is a good one to try. Don't be fooled by the lower ratings by people because this is a good fragrance. The opening is citrusy and a good type of citrus and moments later you get more of the animalic notes and together it makes this fragrance very fresh, pleasant and masculine. I'm a little surprised at how masculine this fragrance smells when you wear it. The performance I would say is pretty moderate though. All of the Jimmy Choo men's fragrances rock and smell very good in my opionion! I enjoy each one of them! I give this an 86/100.

I think it’s a decent fragrance. Especially when you can get it for cheap at a rack store. Nothing special, but I personally like it. Reminds me of Defy CK edp. Except the leather isn’t as strong as Defy which is ok with me. I do believe you’ll get compliments wearing it. I have only worn it a handful of times so can’t say for sure, but I believe you will. Definitely different enough from more recent releases that smell very similar. So if you want something more abstract at a cheaper price I’d say try it out. 1.7oz 35$ at Marshall’s. Blind buy worthy.

It is a nice Woody Aromatic fragrance, Elegant, Classy and Spicy , It has a unique note : Finger Lime or Caviar Lime that smells so good in the opening , with spicy notes in the background then dry down is Woody Leathery. It reminds me a bit of Reveal Men, but The dry down is not the same. This is perfect for the spring, summer and fall, l like Jimmy Choo Urban Hero EDP. Longevity is average. Thumbs Up. Rating : 8 / 10

I spend +3 years going through bottles of this and ADG edt. I've gotten so many compliments with it. I have so many juices now that are arguably better but this is so easy to wear, yes it is not complex at all but it is inviting and women love it. I'm glad it's not that popular. Excellent for hot weather, very bright sweet and masculine opening, skin scent after 2 hours on me so it's worth reapplying.

Great fragrance with a gorgeous drydown, definitely going to be my go-to freshie until I find the next best thing. A bit of a shame about it's poor sillage and longevity. Projection is okay. Not a big deal for it's price point. Apply liberally. Great bang for buck

This is the underdog of leather colognes. super cheap and it smells like it costs atleast $100. i like the leather accord alot it really adds that luxury feel to it. along with the spicyness i can tell this is going to be a compliment getter fosho.

It smells better than most of the blue fragrances out there (like Dior Sauvage). I very much enjoy wearing this fragrance. Performance could be a bit better (it's moderate), but that's about it.

I like this. Fresh/Woody, modern twist!! Sillage : 6.5/10 Longevity : 7/10 Scent : 7/10 Overall : 7/10