Urban Hero Gold Edition

Great fragrance! It’s smells very sweet and fresh but not dryer sheet fresh more like sweet fruit fresh. I actually really like the fragrance and have had people tell me it smells really good. Definitely worth a blind buy! I don’t see how anyone wouldn’t like this. 8/10 rating imo. Atomizer is fantastic as well! Rack store pick up for sure! 36$ if you have a collection going it’s worth add to the rotation!

to me this is just so so good and comparable to YSL Y line I don't know why there are so many low ratings It is sweet, fresh, very versatile that you can use all year round same vibe with Stronger With You, Valentino Born in Roma Yellow Dream.. 3 of those are my favorite 10/10 and surely compliments getter will be sad if this gets discontinued :(

This is a really good fragrance but It doesn't last more than 3 hours on skin and clothes. If you're willing to spray it every 3-4 hours and just use it for the great mass appealing scent that it is then it's worth getting. I really like this fragrance I just wish it lasted longer. Typical Jimmy Choo performance.

Don’t let the low ratings fool you, this scent is wonderful. Really sweet and the performance on my skin is very decent. It started popping up at rack stores, so it’s affordable. Good value, I will be getting a back up bottle.

It took some time to grow on me but I realize I have truly struck gold. Perfect for fall and winter. Very sweet pineapple fragrance. Smells like a pinnacle and banana blended together. Performance is beast mode.

if Im not mistaken this scent maybe a failure and Jimmy Choo will discontinue it soon Ive found myself this is really good and it is worthy to be signature scent.. I bought a new bottle as backup <3 my top 3

I love it, went to the store looking for Versace Dylan Blue which was out of stock. However this is decent value for money and I had one whiff of this stuff and I couldn't leave the store without it.

Nice fragrance great profile tonka bean and blood orange forward but doesn't last long 2-3 hrs best to carry a decent to refresh through the day similar to guess seductive homme

nice scent, sadly doesnt last more then 1 hour. Similarities to axe africa

Smells good. Fruity, sweet, fresh, clean, and woody. A hint of something impersonating lavender and tonka can be detected in the background. There is an oakmoss note in the mix too. Probably won't blow any minds, but it's a great every day fragrance for any time of year. And it's very inoffensive. Opens with a lot of pineapple with woods. When the pineapple calms down, the oakmossy note, lavender ish note, and the tonka ish note becomes more detectable, making it slightly clean and quite sweet. Drys down into a sweet woody base. Do i smell toast? A couple of hours of longevity with nice projection, then a few hours of low projection longevity, and for a good price. Personal score: 7/10. The low price point has to be taken into consideration. I got this a couple of years ago now, and i basically got it for a song. About 30 Euros for a 100ml new bottle at retail. I can't fault this at that price, and even as a niche snob, i still wear it from time to time.

The opening is really nice but the mid to dry down is sooo boring and it's that lavender woods thats so common in blue fragrances probably an inheritance from the original, it reminds me of montblanc legend. I have a small sample of it. The opening is sweet fruits and vanilla. It has a similar vibe to le male le parfum which I absolutely love. I cant comment on sillage and performance but doesn't seem to really jump off the skin when u spray it. The only problem is that there are so many alternatives to this. If it becomes a cheapie like other jimmy choo fragrances could be a very nice fall tonka bean alternative. But I like this been searching for vanilla fragrances done in a masculine way and this sort of fits in that category so I like it.

Smells exactly like JPG le beau, mainly sandalwood and tonka, with a little bit of citrus in the top. The tonka isn't that creamy, I prefer creamy tonka when it's mixed with vanilla. I don't like this, it's boring and misleading. These type of scents you always imagine to be tropical and creamy but it's closer to a peppery, woody fragrance with some tonka sweetness. Quite boring and doesn't wow me at all I still recommend going with Davidoff cool water intense if you want this style done well then you'll actually get that creamy tropical smell but done much better

I like this as an office fragrance. Opens up sweet and fruity, accords that turn somewhat musky and then all turn into a rather flat ambroxan-tonka scent around the 30 minute to 1 hour mark. The projection is small and the longevity is 2-3 hours. This is definitely nothing incredible, nor signature-scent-worthy, but it's a fragrance I'm happy wearing casually.

What's with the low rating? I think people just hate great smelling fragrances for no reason because they're not original. This is great I think it's rare to see fresh fragrances with that sweet balance from the tonka. This deserves way more appreciation and a much higher rating

Not an Aventus clone. Versatile and pleasant. Nice fruity opening, sweeter dry down with some tonka notes. Decent price. Lacks the longevity and has not much projection after about 30 mins

This does not smell like Valentino Yellow Dream, PR 1 Million, JPG Le Male original or Elixir, and most definitely does not smell like PR Black XS and L'Exces. Sometimes I wonder if people see similar notes and just type whatever in the 'this reminds me of' section. It is misleading and not helpful to anyone else. As far as this fragrance and it's smell, to me it is very Lavender and Oakmoss forward with the Tonka Bean sweetness in the background. I didn't catch any of the top notes(Pineapple and Blood Orange) in my first spray. I will give this some time and see if it changes. So far, it is just okay, nothing remarkable. Edit: something 'fruity' appears after the drydown that I guess is supposed to be the pineapple and blood orange. It isnt very realistic, but I guess it is there. It's like the top notes and the mid notes switched places. Strange. Tbh, I would prefer that this fragrance didn't include Lavender or Oakmoss. Those notes seem out of place here.

Ok so I bought this for about $30 because I liked the notes and saw reviews but didn’t get why this had such a low rating. After trying this fragrance on myself I’m convinced people on this site hate anything that’s wearable or easy going. This is a sweet/fresh everyday fragrance that’s very likeable and easy to wear. Pretty much a dumb reach if you want to smell good and not think about it. It’s not very original however and smells like a mix of a lot of different fragrances like Y EDP/Invictus with the blood orange and pineapple giving it its own slight identity. If you already own fragrances like I mentioned you don’t need this but for beginners who just want something that smells good or lovers of sweet/fresh fragrances this is a easy buy. Strong like from me and a 4/5 overall.

Just about all of these types of frags with a pineapple note in the opening get lumped into Aventus clone territory, but this is pretty far away imho; it's closer to Mont Blanc Legend Red. It starts with a faint pineapple on open with some pepper, but opening still feels bright. Definitely get tonka bean on heart notes. Dry down shifts more to somewhat woody oakmoss. Expectation was this would be similar to the Mont Blanc, but it is outclassed by that in brightness, complexity, and performance. Projection and sillage aren't there that I can tell.

my first ever perfume that I bought by going to the shop and smelling and taking the one i liked the most before i knew anything about fragrances, good smell, young, daily. Longevity and sillage are bad. not going to buy it again

The scent of this fragrance is really mediocre. At the beginning it smells like a toilet scent, then after an hour like more expensive toilet scent. The performance is also very weak.

Smell great, but the performance sucks. Longetivity isnt good and neither is the sillage. Other than that the smell is truly amazing.

#439 in my "Tour de Fragrance" Most Jimmy Choo fragrances have fans. I'm not among them. But this fragrance is the second worst rated. Since I only want EDPs at this stage, the Jimmy Choo's available are limited to Urban Hero and Urban Hero Gold. This had the better rating of the badly rated two, so I started here. First off you notice the lack of potency. It's EDT at best. I'm not surprised. My primary objection to all the Choo EDTs is that they're colognes at best. So I'd pass on this over the poor performance alone. Not even an hour in you can barely smell this on your skin as a little sandalwood and moss, maybe a suggestion of pineapple? I could just be imagining it. So you have to overspray this and spray your clothes for anyone to get anything from this, and even then there's not a lot to get here. No real character. I don't think Juliette Karagueuzoglou (the perfumer who created this and whose name is 20X more complex than this scent), could pick it out of a crowd. I won't bother with the other Urban Hero and you should not bother with this one.

Smells good, but lasts literally 2 hours. Trash performance and trash ingredients. Harmful dyes included.

indistinctive and nauseatingly synthetic

First Pass - Funky. VERY sweet 1 Hour Later - Wow this is sweet. Not fruit sweetness, highly refined, processed sugar 2 Hours Later - Maybe some toasted sugar? Maybe some floridity? It's hard to get past the sweetness Looking at the build, I can't believe all that sweetness came from pineapple and blood orange... Tonka Bean, Lavender, Sandalwood, and Oakmoss are also listed. Maybe sandalwood gave it the toasted note? Maybe lavender the touch of floridity? All I can smell is sugar + maybe something else... 4 Hours Later - I can finally smell something else. Wood notes are coming to the surface. It's still very sweet, but I do get the pineapple now and not just raw sugar Overall - If my nose was attached to my stomach, I might be in a diabetic coma. Typically I like fruity, sweet colognes. I think I probably enjoy them more than average. Nothing can prepare you for this. I felt like I was trying to choke down a handful of Big League Chew with another handful of Starbursts. In a candy store. Built on a sugarcane field ***Scents, like tastes, are subjective. Wear what you like***

Found a 50ml at Marshall’s for $39. First impression is that it’s a sweet fragrance for anyone between the ages of 13-23yrs old. -That’s the vibe it gives off. A fragrance for novices. It’s not foul smelling but rather very “basic” given what’s already on the market. Nothing new here. I’ll be returning it

Lady in the fragrance section asked me to try it, saying it was a new best seller. It's just way too synthetic and it genuinely hurts my nose. I normally don't hate fragrances but I've washed it off and I still feel like I can smell it, it's genuinely horrific.

Tried this today and it opens up with an invictus style but not as sweet and not as potent. Honesty it's pretty forgettable and I'm a big fan of invictus type fragrances, wanted, night vision, born in Roma, run wild etc. Hard pass this one for me.

I don’t smell anything. However, think I got a bad bottle from Fragbuy. I have received anothet fragrance from fragbuy (Mandarina Duck Black) and that smelled completely flat and off. Perhaps this is another instance of that happening. When I spray this, I get a blast of alcohol then a smell that I can only describe as the a chemical “fruity and vanilla” blast, but in a way that smells like the fragrance has been ruined. Like the fragrance was exposed to heat for an extended period of time. It also last 20 minutes tops. Seeing the other reviews on here, as well as Ashtons review from Gent Scents, I don’t think I got good bottle. Disappointing because I was excited about this. I wasn’t expecting anything super unique but I actually enjoyed Urban Hero.

The guy below is right...like that travesty YSL Tuxedo? Throw Vinyle in there as well. Yuck. Or that one that almost nobody has heard of...YSL L’Homme and a handful of flankers. Complete crap, all of it. Don’t get me started on that Invictus Aqua stuff that no one likes or tries to imitate! You got it Sputnik! Keep hatin on perfumers doing their best to produce something with some sort of artistic freedom while working within the confines of what a brand wants, or thinks it wants. Yeahhhh. •Anyways...this is a nice fragrance. Another entry in the serviceable and sweet category for sure, but it’s nice. It does not at all deserve the outright hate it gets on here, if you can find this at a good price, grab it up!

This is a nice fragrance for spring through fall seasons, as it's a fruity citrus with some depth. I get vibes of 1 Million, minus the spicy and darker notes. Imagine just the fruity sweetness of 1 Million with average performance. That's JC Urban Hero Gold. Although it smells nice, it's not worth the price imo unless you get this for under $30 US. Obviously this has a low rating score based mostly on how the marketing is perceived. People have a hard time liking a fragrance that has either "urban" or "hero" in the name (Ferragamo's "Uomo Urban Feel" is also underrated). I think it should be rated around 3.80 because it smells nice, good quality, but lacks in performance and originality.

I live in France and I smelled it at Sephora 2 weeks ago. The perfume was already sold online and not sold yet in Sephora shops, but they already had a tester in reserve. The clerk opened the tester for me and smelled it for the first time ever. She immediately said that it smells like Azzaro The Most Wanted. It is a sweet/fruity ambroxan fragrance, sweeter than K by Dolce & Gabbana. IMO, it is a fragrance for guys under 25. NB: it has oakmoss and pineapple in its notes but it does NOT smell at all like Creed Aventus.

I picked this up at my local Macy’s. That was my first mistake because I paid way too much for it. I initially really loved the scent. It was a fun, light pineapple scent, great for summer. Unfortunately, it disappears way too quickly. I wish it lasted longer. There are other scents similar that do.

I don’t understand how this is misleading? I understand how someone could not like it, or not be blown away by it...but just because it’s not what you expect it to be doesn’t make it misleading. Just that your creamy misconception of the notes and how you wanted them to use them was wrong.

I’m not the biggest fan of the opening but the dry down is where I love this the most. On dry down it’s very similar to Born In Roma Yellow Dream, there’s just no gingerbread. A very safe buy if you’re new to fragrances

I adore this fragrance. Smells quality and fresh sweet vanilla. I call it vanilla but technically it's pineapple. Blind bought this and I love it. It's fragrance like this that makes collectiing so fun.

This is very nice. The pineapple does not smell tart. It's more of a smooth milky sweet accord. A great pick up if you find it at a rack store. I am keeping this in my vast fragrance collection.

Pineapple - I knew it, I had a feeling this is like kne of the azzaros I've tested.. urban hero is gentler on the sweet, and had the aromatics bringing up the rear. Quite balanced so far

Even though the notes suggest it may be something unique, it isn’t. Smells like a thousand other mass appealing pineapple perfumes with lack of performance. Smell 8/10 Uniqueness: 5/10

Just tested it in the local Mall.On my skin it smells like...melon,all the time,except the first 1-2 minutes.It reminds me on Azzaro The Most Wanted.

What is up with the hate reviews?? Just because it has a similarity to Jeremy's fragrance? Come on people, grow up a little..

notes wise this looks good I wonder where I can get a sniff ....?

Young. Basic. Nothing to really brag about.