Jo by Jo Loves

This is a very citrus forward scent but it's not a sweet citrus and it's really grown on me. Initially, I didn't like how orange it smelled, but it's a bitter, photorealistic orange peel I feel, like the smell you get from orange peel shavings. It's fresh and lasts all day with decent but not overwhelming projection. I love it for sunny days and rainy day alike, but it definitely shines best when it's warmer. The mint and wood notes give it a maturity that elevate it. This is my only citrus fragrance and tbh the only one I see myself wanting. I highly recommend if you want something fresh without being floral or too sweet.

One of my absolute favourites. So fresh and zesty, such a lovely fragrance. A true joy to wear. Suits spring and summer wear best but honestly appropriate for anytime and anywhere. Every time I wear Jo I always surprise myself with just how good this scent feels to spritz liberally!! A classic.

This is like king of the citrus freshies!! It’s similar and familiar with the following: Lime Basil & Mandarine Grapefruit Pomelo Vetiver Pamplemousse Mix it all together and you get this delightful concoction!! Jo knows how to make a great citrus scent!!

I have bought a 10 ml travel size of Jo by Jo Loves for my husband for spring season after testing several freshies during a recent trip. He liked this scent a lot as soon as he sprayed it on his skin. I sprayed it today to see how I feel about it, since I wasn’t very impressed with it on first impression. To me, Jo by Jo Loves is an overpowering grapefruit and bitter orange fragrance after spraying. The first few minutes isn’t my jam, I am not big on grapefruit in general. But give it about twenty minutes because it changes slightly into a more balanced fresh, green, warmer scent. It’s still strong on grapefruit and bitter orange but the lime, the mint, the pepper and a subtle white floral aroma rounds up the sharpness and bitterness of the citruses. I like it better in the dry down... Compared to other fresh/citrus niches fragrances I am sampling currently, Jo by Jo Loves seems to have more oomph and richness. And it has a bit of radiance, it’s not a plain glorified skin scent within an hour, which it’s something that for me it matters a lot, since it’s not a cheap brand. Would I buy this scent for myself?? No, I wouldn’t because I have already a large collection and I have spring freshies that I love more than this Jo Loves and I use them quite sparingly because the weather is rarely that good in my country...

This has "Jo Malone" written all over it; A typical Jo Malone creation = Citruses added with a spicy touch, finishing with a woody base. This could be a really easy grab for daily wear and would work on almost every occasion. Nothing groundbreaking or something to write home about and something we've seen over and over again from JML, but is still relevant and classy. The red bottle and marketing (suggesting that Jo Malone herself made this as a personal signature scent) make this seem feminine but masculine enough for everyone to be able to appreciate this scent. A good scent for gifting.