Mmmm...

This is a strange perfume - but I really like it! When I first tried it I was confused by what I was smelling but as the opening settled and it sat on my skin I came to love it! It opens with a sweet fruit note - the raspberry appears immediately, combined with the powdery musk - This perfume has to settle, I think it is one that needs to agree with your body chemistry and one you need to test on your skin. Juliette has A Gun seem to operate in the ‘love it or leave it’ category of perfumes rather than be generic crowd pleasers. On myself, I adored it, it started sweet fruit notes, surrounded by a powdery aura and then became creamy and caramelly with an extra sense of depth as the day ended, staying for about 7 hours. On the test paper, it smelt like play doh undoubtably and wasn’t particularly pleasant or remarkable - on me, it had a great progression and got better through the day and didn’t smell playdohy at all. I don’t like super deep overwhelming fragrances with biting notes as they can give me a headache, this definitely remains quite light and although it is strong and noticeable - is not headache inducing like a hypnotic poison. I chose this over HP because to me it is more versatile, easier to wear, girlier and has a fruitier profile. once I tested it - I felt sad when I couldn’t smell it anymore :/ I’ll be wearing this one day to day for sure!

Mmmm... by Juliette Has A Gun was not very interesting to me when it was released in 2016. It was too powdery plus, I had convinced myself that it was too similar to Hypnotic Poison to justify a purchase. Fast forward to 2025 to my random craving for romantic, powdery, purple, slightly gourmand heliotrope and new appreciation for slightly vintage, maybe "classic" scent profiles. After pawing through my collection, I found a travel size of (the discontinued?) Grain de Soleil--that did the job, but I really couldn't find anything else that "hit the spot", except for maybe a tiny sample of L'Eau d'Hiver, which is on my full bottle list, but I couldn't bring myself to purchase it because it wasn't quite sweet enough. Then, I randomly busted out my travel size of Mmmm... and yes--that is what I was looking for! The composition is sweet and almondy of course, but it feels like one big powdery flower, like, omg, heliotrope! I am completely convinced that Mmmm... is a heliotrope solitary floral, even though I've never smelled heliotrope by itself. :) JHaG is probably my favorite widely distributed affordable perfume house now given that Mugler has been ruined by L'Oreal.

This perfume is SUCH a stand-out in comparison to most other Juliette Has A Gun fragrances I've sampled/bought. Unlike my experiences with JHAG's "Vanilla Vibe" and "Pear Inc," its longevity is impressive and the scent is fairly concentrated so you won't find yourself needing to drench yourself in it when going out. It also lacks that strong synthetic scent that can be noted in their formula of "Not a Perfume" (which, to me, smelled like literal smelling salts..yuck!) That being said, the scent itself is ADDICTIVE. It's so rich and stunning, unlike most perfumes I've come across before. This smells so licorice-y and enticing. I literally bought the 3.3oz bottle as my first buy because I know I'll be coming back to this over and over. It's alluring, feminine, licorice-y, and lipstick-y. The throw on this perfume isn't super far, this scent sits very close to the skin much like Glossier's original "You" formula. It's just so lovely. Every time I put this on I feel like I belong in Gossip Girl or something. Don't be surprised if you start plucking your eyebrows thin and donning pencil skirts after trying this...

this is one of my favourite fragrances of all time. it’s so complex and juicy but also so warm and cozy, there’s a lot of notes in here i wouldn’t initially go for (caramel especially) as i’m not a big gourmand fan and find caramel is the ultimate gourmand note but the juicy raspberry and the floral really lighten it where the caramel is almost coming off as another type of musk note rather than edible. i think the patchouli is somehow almost giving a very VERY slight black liquorice note which is also something i would typically stay away from but UGH the balancing of every note is so particular and so perfect smelling this FOR SURE makes you go “mmm” as someone who doesn’t love gourmands this really is giving me more of a juicy cashmere cuddly scent, i can imagine wearing this on christmas eve curled up in a new blanket you opened a night earl, there’s wine and cookie aroma in the air surrounded by laughter and a metaphorical blanket of people you love. i never would’ve reached for it without getting a tester but ive repurchased it and it’s become my signature scent

Reading other reviews for this was shocking to me. I'm currently searching for a signature perfume, and I deeply considered this one. The fruity raspberry notes fill any room I enter and the scent clings to me all day long and even after I wake up in the morning. The florals compliment the subtle gourmand notes, and I receive compliments telling me that my scent fills a room in a pleasant way anytime I wear this. The scent is difficult to place, but I would consider it close to raspberry mousse. Uniquely sweet, like breathing in a candied mist. Not for those who don't enjoy standing out or who don't enjoy sweeter scents. I don't get a hint of anything 'rotten' at all. That being said, funnily enough, what keeps me from making this my sig. scent is the name 'Mmm..' It sounds good on paper, but how am I supposed to tell people what I'm wearing?.. 'What are you wearing' 'Mmmm'... Nothing about the title actually conveys what it is, which makes it difficult to talk to others about in person. That small inconvenience aside, I adore this scent.