The Key

I was absolutely shocked to see how disliked this perfume is, because to me it is so easy to like and is one of only the few perfumes that I receive compliments on from several different people. To me this perfume smells like the shampoo of the gods. On my skin has such a cleanness to it, and is only vaguely sweet and fruity. The musk is the prominent note, and on my skin it unfolds as elegant, fresh, and sexy, but in a non-obvious way. It is sexy because it clean and has a sharpness about it that makes the wearer smell distant, in a way. It is not a warm perfume by any means, but it is easy to like and it is a crowd pleaser, for me. This would be ideal as an everyday perfume, for any occasion, but especially those which call for more toned-down and appropriate scents. I wonder if people would be more open to this perfume if it were not a celebrity perfume, and especially if it were not made by Biebs. Admittedly, I'd rather believe I am able to detect high-quality perfumes when I smell one, but my love for this one cannot be denied.

smells amazing like a delicious decadent dessert of creamy peachy apricot sorbet swirl in a cooling rainbow fruit icy sensation. This is the only Beiber perfume I would consider buying. If you're sick and tired of all the syrupy sick sweet perfumes, or the old granny barely mobile perfume, or the crazy head ache induced melancholy vampy night walker perfumes, the aldehyde induced vintage perfumes, dead animal secretions from the house of shalimar, here is an option for an upbeat happy nausea free youthful scent. This is a cooling scent to me. There is youth, innocence, first love kind of sentiment in this perfume. This scent just put a smile on my face after a hard day of work. It feels soothing and relaxing to get me in the mood to roll up and cuddle for a romantic dinner in the middle of the week on an unexpected Wednesday night. I tried this one out at the mall today and I am totally in love. I was never a fan of Beiber or his past perfume but this one is definitely the best of Beiber so far.

A very clean musky, peaches and cream scent. A nice skin scent, creamy, and woody. I love this. It's fruity but not candy sweet at all. Just very fresh and clean thanks to the water lily. Almost soapy but in a good way. The peach & musk create a very fruity creamy scheme. That rasperry & boysenberry add a bit of a tart/sour note to the scent. Again the water lily is the top floral note that stands out of all the florals. The woody note is very prominent as well and sticks around for the whole scent. I actually prefer this scent in summer. I hated it for some reason during winter. It's very fresh for summer because it's not overly sweet or anything. Lasts a good while. I can smell it on me all day. This is great for daytime wear.

I think this is a very underrated perfume, when it comes to social media at least. It is such an exquisite perfume with a monster staying power (for the price), sillage is moderate unless you spray a lot of perfume. It stays on my skin around 8 hours and on my clothes until it's washed again. I think it's a very comforting - warm berry musky hold-the-flowers - scent, quiet but present throughout the day. It feels like a ray of sunshine! Warm smelling scent, meant for both hot and cold weather. It is such a nice scent to snuggle at night with a thick soft comforter. Very much outside-the-box of the typical celebrity perfume. My skin loves it...and my nose too. Kudos for the creator of this wonderful perfume!

I am sure i sense some violet in there...and on me it smells like violets and musk, so id say, not bad, as these notes are my cup of tea. Like ive said before, i am not too judgmental on the name of the design house, as long as the frag smells good - and lasts, i purchase. Besides, these celeb scents are made by houses like Coty and Arden, not really by Bieber...just like Britney's fantasy is formulated my Armani i read somewhere. So i am all for celeb scents, as they are cool for everyday wear, well priced and have wacky bottles. I gladly wear this frag, on days when i dont want to use up my Versaces, and actually this smells pretty good!!

''The Key'' is one of my favorite perfumes of ALL TIME!!!! Such an incredible scent!!!! It's in my top 3 of my collection for sure!! It's a fresh, fruity, powdery, shampooish scent that I ADORE!!!! It's such a UNIQUE scent!! Also longevity is good. I have never smelled anything like this before and in my collection it definitely stands out. Unfortunately I read online that it is discontinued....... Please tell me that It's not!!! Do you know if it is discontinued? If you know a perfume that smells like ''The Key'' or extremely similar please let me know!! It would help me so much!! because I'm trying to find one and nothing until now.......

It is absolutely amazing!!! I was buying some fragrances from my wishlist and added this one too with mixed feelings, but I needed some stuff for free shipping and it was sooo super cheap, I couldn’t resist 🤷♀️ I didn’t know what to expect, I thought it will be sickeningly sweet, artificial, childish and cheap smelling but ohhh nooo, nothing like that!!! It was a great surprise finding out that it’s a good blended, sophisticated scent, it’s fruity, airy, powdery sweet with amazing lasting power, 12h, and it’s a super compliment getter!!! Just perfect for hot weather! I will surely reach for it a lot!!!

This thing reminds me so much of eclat d’arpege but more intense. It might be the osmanthus that makes them smell alike. I also think it’s the “hair product” smell that makes them similar bc i remember eclat’s dry down has a “hair pomade” smell. I have a 10 year old bottle and it smells so much stronger now—gotta say it aged well because I remember this smelling “fresh” more than intense but I love it that way because it’s more versatile and I can wear it any time of the day. I do keep in mind to under-spray this bc it’s in that certain level of headache inducing sweetness.

My boyfriend freaked out when I wore this, saying how good I smelled and asking me what I was wearing. I think I might be partially anosmic to it, but I generally get a soft and very clean, almost crystalline peach, a little like hairspray too. I'm really surprised that no one besides Cake n Cuddles has compared this to Taylor Swift, or even to Jessica Simpson's Fancy Love or Katy Perry Purr. It definitely shares that peachy shower fresh musk effect. However, out of all of those, I think the Key is the most pleasant and I guess my boyfriend would agree. Pretty unexpected...

This is floral fruity powdery scent that I was never used to wearing (powder scents anyways) that my now husband bought for me back when it released because he liked the smell and still likes when I wear it to this day. somehow it’s still going strong too and I’ll be sad when it’s gone even though it’s not my absolute favorite it carries some good memories. I get tons of compliments on this perfume a lot more than any other fragrance I’ve ever worn too by all different kinds of people, I need to update my perfume inventory and profile one of these days when I have time.

I am a massive Bieber fan so I was bound to smell this perfume as soon as it came out. I was feeling a little sceptical about smelling this perfume because I've smelt his previous perfumes like Girlfriend and Someday but they were too fruity for my liking (so hence why I don't own those perfumes even though I love Bieber!) That just goes to show that perfumes shouldn't be judged based on whether or not they are a celeb frag. But The Key is surprisingly nice, it smells fruity, fresh and has florals. It lasts a long time on my skin which is great!

A sweet floral scent in my opinion. This has a fresh and clean feel to it with a little sweetness,a little creaminess. It does give off a yummy smelling shampoo vibe as someone else mentioned. I really love this! I have to admit, the fact that this is a Justin Bieber fragrance did turn me off at first but I can't deny that this smells great. Good for everyday. This is one of my go to work perfumes. Longevity isn't the best on me...maybe 2- hrs and sillage is soft and close to the skin.

When I tested this in stores, it smelled very vanilla musk to me. I like it so I ordered it from Sephora. It smells so much different than the tester, so the tester must have been going bad due to it being out in the lights and other stuff. The new bottle I know have smells very fruity and vanillaish. It smells kinda citrusy in a way. Maybe there is quince or kiwi in it. I am picking that up. It smells very fruity fresh to me with a vanilla after smell.

Every now and then the smell of a fragrance connects to a song and the fragrance is forever a reminder. I don't know why. The fruity juiciness of the opening made me think of Juicy Fruit by Mtume. It dries to a nice vanilla musk that I find very relaxing and smells so good. This is made for cuddling. Close my eyes oh, what fantasy And you're here, you're right here with me Yeah, yeah, yeah, yeah Juicy (Yes you are, baby) Juicy fruit Juicy Woohooo

I couldn't be further from the target demographic for this perfume, I haven't even listened to a whole justin bieber song in my life, but I like this, it's a fruity creamy gourmand treat, it also has a decent cost / longevity ratio. I must admit I would feel a bit awkward if someone asked me what perfume I'm wearing and I had to say "justin bieber latest" but oh well, the scent and the pleasure you get from it matter more.

It’s nice. Very shampooey which I actually like as sometimes I just want to smell shower fresh. I’ve never smelled boysenberry but I have an idea of what smells like through this perfume - it’s like a dark berry smell. I sprayed this and my friend complimented me so it’s definitely a compliment getter, just a shame it’s been discontinued. Going to save the small bottle I have for the spring/summer months.

This really is a white fragrance! It opens with juicy tart fruit notes, which gives it a very pleasant and uplifting vibe, I don't get the peach, only the boysenberry, the rasberry and some juicy pear. After 20 minutes or so, it settles into a nice white musky softness, bright, clean and feminine. I definitely like it, it's a relaxing, easy to wear fragrance and it's great for warm weather. ❤️

I have had expensive perfumes and I will becompletely honest this perfume is downright GORGEOUS!Wow,also the compliments the whole night from men was insane!!! I dont know if Justin Bieber threw pheromones in here,but it works AMAZING! And you people know how dead on honest my postings are. Chanel move over,I found the real deal from JB.He's a genius!!!! THANKYOU!!!

It seem becoming my most favorite after all; I can use this smell all day long with any seasons. Frankly, speaking I'm not the fan of JB, but some of his recently songs (Sorry, Love Your Self, What do You Mean?......) are pretty cool. Moreover, this kind of perfume has made me fallen in love forever lasting i think if I can't find any other better than this.

I got this for my birthday and I must say that this is Bieber's best perfume up to date (in my opinion). It's truly refreshing and it's not the typical sickly mixture of fruity+floral+sweet-whatever. I'm not a Belieber but this is a wonderful perfume. Somehow, it gives me a wonderful feeling of confidence whenever I wear this :)