Breeze

This fragrance is an absolute game changer! It’s like 724 by MFK on steroids. I knew I had to get my hands on this because 724 is one of my all-time favorite perfumes. And guess what? This fragrance smells exactly the same in the air. It’s so fresh and clean, it feels like you’re wearing the freshest, soapiest clothes, or just took a shower with the best soap. It’s like stepping into a clean luxury hotel lobby. The soapy quality of 724 is combined with the peppery, fresh opening of Blanche Absolu. Somehow, this fragrance smells like a soap with a hint of black pepper. This fragrance is a crowd-pleaser for sure. Who doesn’t love a nice, soapy linen scent? It lasts for an incredibly long time, for over 7 hours, or perhaps I was fortunate with my batch. For a fresh, soapy scent, it’s really impressive how strong this fragrance is. And all of this for less than 30 euros? I was planning to repurchase 724 for literally 200 euros, and I just saved a lot of money.

This perfume is beautiful! Its very fresh. And most fresh perfumes have a citrusy smell but this doesn't smell citrusy necessarily. Its also very elegant and not screaming for attention. Its very crisp watery and cooling. But there's a smokey woody edge to it. Something about it is reminding me of D&G Light blue even though it isnt a dupe by any means. It opens up unisex maybe leaning a tid bit masculine but quickly settles to unisex slightly leaning feminine. I can imagine my man wearing this and it working for him. It projects pretty decently, i can smell it on myself without having to put my nose right up to it. It lasts a good 7 hrs if not longer, i havent fully put that to the test. This is absolutely going to be a staple for me during the summer. I am in love.

Ignore the generic quite ugly bottle. This perfume is white, crisp, clean, light. It should come in the most pretty translucent bottle. Something like Goutal's ones. It is a clean soapy perfume that does not turn sharp or too citrusy. The woods, musk and incense keeps the soapy profile in the clean side without being too loud, it is almost a creamy soapy. Reminds me a lot of Replica's Bubble Bath (it is not a clone, just both have the same vibe), but less sweet. Very nice fragrance, bright, clean, pure. Smells like clean skin just out of the shower, like a sunny spring morning. Very comforting. Soapy fragrance lovers must add this to their collection. Projection is quite good and longevity is also nice 5-6h.

This is the best lattafa from the pride line i've encountered in the scent wise and closeness to the original ,i know most of the other ones supposed to have a twist rather than being 1:1 but they just didn't work for me you find one of the notes just punshing the most ,but in this one everything is well balanced maby a bit more sharper in the opening than the original mfk 247 at the dry down it's almost the same but with more musk like the musk note you find in Narciso Rodriguez perfumes ,very long lasting especially on clothes it's simple clean laundry scent very beautiful one i hope lattafa come up with more of these with the same style

This was such a pleasant surprise. I was worried the cardamom and incense might make it a little dark, spicy or smoky for me, but not at all. It's a clean skin scent, but not detergenty in a sweet or floral way like e.g. Lazy Sunday Morning. It's reminiscent of someone washing rustic cotton sheets with traditional Marseilles soap and hanging them out to dry in a hot Provence garden full of herbs and close to an olive tree grove – earthy, woody and welcoming. Obviously perfect for summer, but I think it would work in autumn as well, and maybe even winter, plus it's 100% suitable for either sex.

A really fresh clean scent. It needs to sit and maturate for a month or so before you get how good this fragrance is. I just adore scents that smell like this, totally unisex the citrus is not a sweet citrus or neither too sharp- it blends so well with the other notes and cardamom just elevates it. Great for summer, day time or for the gym. I noticed this scent came alive when I was sat out in the sun. I vaguely remember smelling 724 from MFK and I believe they are in the same profile but different as in that leans feminine and this leans slightly more masculine on the dry down.

I can see the similarities with this and 724, but this has more incense and less white florals. Imagine if Francis Kurkdjian suddenly decided to make 724 incense - this is exactly what they would smell like when not yet burned. I’m pleasantly surprised as I tend to find Arabian brands somewhat lacking in the freshie department. This is not too complex, but not too linear either. I bought this on jomashop so that I could get free shipping with my other purchases and this far exceeded my expectations. This is a new favorite in my collection!

If you ever smelled someone who smelled good, and you knew it wasnt perfume, it was their laundry detergent/dryer sheets and felt prompted to ask them what they use. This is that in a bottle. I enjoy this. Has a Dove soap undertone just adding to the overall cleanliness. Normal Freshies make this fragrance look like a germaphobe Longevity: good projection the first 2 hours, lighter projection from 2 onward before becoming a skin scent. I wore it in the gym so it put in work. $25, this is worth it.

This smells like the most luxurious bar of soap at some historic downtown high end hotel and that puts a smile on my face. It's so, SO clean in the best way. And after a few hours your left with this very clean woody scent. There is absolutely nothing wrong with this. A man or woman could wear this no problem. I love clean scents and this goes the distance without being too sharp. That's where that luxuriousness stands out, by being strong but not razor sharp. 10/10

Smells like Dior Homme Cologne + fresh clean dry sheet. There is just enough citric tang that keeps it from being too boring. Honestly can be a one and done fragrance for anyone that is sensitive to perfume or strong notes. I am really surprised that I enjoy it as much as I do since I don't really enjoy 724 that much and the reviews seem subpar. But it is definitely unique enough that separates it from other clean fragrances like Prada L'Homme.

True unisex version of MFK 724 (which is too feminine). Blind buy safe if you like clean, laundry like scents - can be used for layering. In this genre, for 20 euro, probably only Clean Classic Warm Cotton and Glorious Oud Royal Blanc come close, everything else is niche $$$. The horrendous bottle gatekeeps it. It is not discontinued but it is harder to find because it is so undercover that no one stocks it.

This is a super interesting scent! While it’s nothing groundbreaking and unique, I can’t stop smelling myself the whole time when I put this on. It’s very watery, like you’re just showered and your hair is still damp. It’s fresh, soapy and flowery. It’s also completely unisex and surprisingly long lasting and projecting. I sprayed it on my skin at 9:30AM, at 2PM I can still smell it and it PROJECTS 🫠

I really like this one! It's super fresh, crisp, a little minty and smells a bit wet, but in a good way, like you just got out of the shower in the summer and your hair is still wet. Totally unisex. The only issue for me is that I wish it were longer-lasting and stronger in terms of projection, but that's the problem with most of the fresh scents, unfortunately.

again as for any Arab fragrance you have to let it sit down for a little. When I first opened it up I was a little bit disappointed because musks weren't blended well and they were kinda off putting, but after a month it went to absolutely gorgeous laundry and expensive soap type of vibe, that annoying low quality citrus just vanished as if it's never been there

I tried MFK 724 and since many said it's a really close dupe I blind bought it. They smell very similar but even though everyone says it has a decent duration I can't make it last on my skin nor my clothes. It can be a bit cloying right after spraying it but it is surely a super safe fragrance. If you enjoy the smell of "clean" then you'll like this.

Sorry, but have people who say “this smells like air freshener or toilet cleaner” ever actually smelled 724 or Aqua Universalis? This is a perfect dupe. Maybe it smells a bit overpowering with bergamot for the first three seconds, but that’s it. After discovering this, I’m never buying 724 again.

Oh my!! If you love 724 then this is the closest inspired by version yet. It really captures that wonderful bright opening but most importantly and my favourite part that gorgeous depth. Absolute love, a must in hot or humid weather if you want that bright clean laundry fragrance with presence

Breeze is a perfect name for this. It does what it does very well. Clean, close to skin, enjoyable, and can be used anytime. If you like 724, you will like this. It doesn't last as long as 724 and the sillage isn't as good, but it does the same job very well.

I love this fragrance. Its so fresh yet soft and gentle . I'm suprised because normally Lattafa uses that awfull cheap smelling ambroxin musk . But this one is very very good quality. Highly recommended especially for this price . The drydown is awesome .

Sprayed this on and went to the mall and found 724. Sprayed that on as well, difference being the smoothness of 724 being better and having more of a floral note, which does not justify the price differences at all. To my nose about a 85%-90% closeness.

Wow! What a pleasant surprise I got from a Lattafa minis box. This is super clean fresh and put together. I put it on for work. Just beautiful! Does not have the Arabic fragrance feel it truly feels like a high-end expensive fragrance

Just got this bottle and sprayed it to my and my lady. We both love it from the first sniffs to the warm enveloping base of woods and musk. A no-brainer and an amazing addition to my growing collection!

I'm so happy I got this one. It reminds me so much of Charlie White and Avon Summer White that I wore many years ago. I've actually been on a hunt for a good dupe for those and I finally found it.

Love smelling this it’s got a nice fresh laundry smell with nice florals haven’t smelt the original so can’t comment on any similarity. Getting a minimum of 6 hours of longevity.

It smells super close to my mfk 724 decant, in the air it smells even more identical. Super clean, soapy and musky Its great for super casual days (Hoodie and sweatpants vibe)

Breeze is a very clean, long lasting, soapy, fresh and powdery fragrance. Very good fragrance to add some diversity to a collection.

Lovely fragrance. Floral and fresh with more depth then most of this profile. One of the most complimented scents i own.

Very beautiful. Reminds me so much of MFK 724. Clean and airy. Everyday wear to run errands or even just to the office.

So clean. Breeze is right. This is the type of smell I love when I go to bed immediately after a shower.

Se queres um cheiro limpo, confortável e elegante é uma compra segura. Recomendo.

Its similar to CK Be but less green

Cool, crisp, airy citrus and white florals made incredibly likeable and easy to wear. I was looking for a "clean laundry" scent and I think I succeeded on my first attempt at it. I blind bought this, I however had tested MFK's 724 in the past and quite enjoyed its easy going, almost innocent nature. And that is what this fragrance is, a scent you can where to smell good, and clean without coming off across too "perfumey". Breeze opens with a noticeable dose of bergamot, white florals and aldehydic nuances. This fragrance doesn't change all that much as it dries down but I think that works to its advantage- but the dry down becomes increasingly airy, and this soft, creamy sandalwood accord comes alive, especially prominent on clothes rather than (my) skin. Breeze is a perfect name for a scent of this profile. As for the similarity to 724, I'd say it gets about 3/4's of the way there. Not a 1 to 1. 724 leans heavier on the aldehydes, smells more perfumey and consequently, is less unisex. If you are a guy who, like me, was looking for a clean, fresh laundry scent but are wary of a far too feminine leaning profile- I would definitely encourage you to try this, but test first! A very appealing, almost hard to dislike scent- yes, but, not everyone might want to smell like this. It might be boring for a serious collector or fragrance snob, but as someone who seeks to actively wear (most of) their collection, I have no regrets! My bottle is still new but I am getting a generous 5-6 hours of longevity, but it's still sticking around on my clothes as I am writing this 7-8 hours after application.

For those who appreciate the DNA of MFK 724 but are not looking to invest at a premium price point, Lattafa Breeze is a compelling alternative. It delivers a clean, airy musky profile that clearly echoes 724, yet presents itself in a softer, rounder, and less sharp manner never piercing to the nose. The composition leans heavily into a fresh laundry accord, evoking a sense of childhood nostalgia: the memory of my mother washing clothes with Breeze detergent and hanging them out under strong sunlight. The scent of sun-dried fabric drifts gently in the air clean, comforting, and quietly reassuring. Musk plays a central role here, anchoring the fragrance and extending its wear on skin. Projection sits at a moderate, non-intrusive level, making it well-suited for daily wear and close environments. Overall, Breeze functions as a true comfort clean fragrance easy to reach for, effortless on the nose, and rooted in a classic sense of cleanliness. This stands in contrast to MFK 724, which presents a sharper, more contemporary, and polished interpretation of the clean aesthetic.

Nose Note #556 My first thought was "this is 90% feminine", but as time passed I got perplexed. I think if you just look at the notes it becomes evident this is meant to be a womens fragrance. But when I'm wearing I'm cool with it. It can work on men for sure, but it's not second skin. The bergamot is reminding me of Loewe and many mens fragrances from the 00s, but this jasmine and cyclamen are pounding at the door with the "girls only" sign. My final verdict is that it's a feminine fragrance, hands down. Men can wear it, but it sometimes feels weird. Just buy a sample, do not blind buy this. This is not a weird niche one, this is very beautiful and refind, but not for the boys. And for the ladies - this is a very beautiful and elegant white flower scent that's heavy on the musk. If you don't like the note of musk, you may not like it. But at least the musk smells clean here. This is not playful, this is a scent for a girl that doesn't want to play around. A calm scent. 7.5/10, perfect for the ladies

I've had my bottle for a few months now and I've worn it at least a dozen times- probably more. I don't get much, if any, citrus in this. The various comparisons to laundry products is accurate- it sorta reminds me of a Febreze type product. I actually used it as such for a week or 2, as I originally didn't care much for the scent. BUT something changed, either with my nose or the fragrance itself, and I now like it. Less is better with this as it does burn out the nose, and eyes (at least with me). I could see why some feel it is more feminine as the initial floral notes linger for quite some time and can be overpowering, especially with heavier sprays, but the dry down does lean towards a woodier base- the musk is prominent throughout. With very light use (think 1 spray under a lounge/ house shirt) it is sorta calming, in that fresh sheets on the bed kinda way. Overall, I like it.

Very green and very aromatic, heady and a bit sweaty. I had such high hopes of an airier option of Blanche but they have zero things in common..i'm dissapointed but not because it smells bad or cheap but because it's not what i imagined. The packaging is awsome, though and the bottle is very nice One day later update: after it settled a.bit, it starts shining. A beautiful, clean slight powderiness of an expensive, cold and distant bubble. Looks like I am on the path to become in love. Still analysing. I hate my impulsiveness to judge fragrances prematurelly. I promised myself so many times i will never do that again and here i am doing it again and again. I still don't sense absolutely any floral. It's green, herbal, very citrusy and a bit powdery. Zero sweetness for the moment in my percepton The most unisex perfume i can think of, a bit more masculine

This is the perfect scent to douse yourself in after a night time shower, before you put on clean pajamas and crawl under crisp cotton sheets. It doesn't make me feel sexy or beautiful or powerful, but just really clean and happy. Though I've seen comments that say it smells like laundry, it doesn't smell like Tide or Gain or any laundry product I am familiar with, but it does bring to mind the bar soap my family had when I was a child. The bergamot can come off as a little sharp (some might say screechy) in the same way old fashioned soap can. It reminds me a lot of Byredo Blanche, which I wanted for the same reasons, but couldn't really justify spending that much on a bottle I'd only wear at home in the evenings. I'm glad I discovered Breeze.

Breeze, I like how it’s an easy gym/office friendly scent but it could be seen as a little boring in its linear and unassuming nature. Warning: BEFORE Breeze matures, it’s like smelling clingfilm (polyethylene plastic food wrap) with Nivea moisturiser and salty pebbles collected from the beach (or just “a condom” like someone else put). But AFTER it matures, it’s a spot-on dupe for MFK 724. It gets that formal chemical washing powder scent. It does slightly remind me of Blanche but only in its airy white cotton minimalist style. This should have been my dream scent but the longevity lets it down, plus it kinda has a bland personality. Get it if it comes up cheap for a passive, neutral wear as if you love MFK 724 but want to save some cash.

The opening can smell harsh to some since it’s giving aldehydic/toilet cleaner type of scent in the first 15-ish minutes but I really like that, it really amps up the feeling of cleanness. Maturation fixes this issue by a lot, which was kind of a bummer for me :/. After that it’s pure gold, smells really close to 724 just a tad bit weaker and less refined. Projects really well in the first 3 hours, then lingers beautifully on the skin for the next 5-7 hours, talking about my skin. Easy to wear all year round if you like smelling clean, but still works the best in mid-spring and summer and for intimate/ cozy occasions. Trust me, overspray the shit out of it, you won't be suffocating anyone!

I absolutely hated it at first but somehow I used half of the bottle last summer. But i have to reapply it all day long to feel it for a few minutes. Maybe i am anosmic to it but the others around me barely feel it. I wish i could smell it longer. Also, i wished i could smell more of the florals people keep mentioning. I onlt sense the lemon, musk and what i think it's the cyclamen because all my perfumes with this note have a certain stuffly feel. Overall, it's actually a pleasant perfume and, even if tried ro get rid of it but didn't, eventually, i might even get a 2nd bottle once i finish it. So, yeah..not that bad, after all...

This is similar to MFK 724, but Breeze is tangier/sharper, but not in a bad way. There is also more distinctive fixative/synthetic musk that shares similar quality to Armaf's Club de Nuit Sillage, where Breeze is heavier on the cashmeran/ambroxan. I had 724 on the other arm, and towards the middle of fragrance life, Breeze is near identical in scent profile and sillage about after 30 minutes or so. However 724 lasted longer, and they also had different dry down. Breeze comes out more spicy somehow, whereas 724 dried down to white musk.

Wow I was really impressed. This is such a nice clean refreshing scent profile and far away from the usual blue ambroxin oud booze aquatic scents we all known. This is like an airy lemon musk soap smell with floral notes, I know it sound really feminine but it's not and perfectly down the middle unisex, a perfect name really as its like blasting yourself with some fresh clean air basically. The most perfect out of the shower scent you could apply to yourself.

It's nice and clean. It's like fresh laundried clothes like everyone is saying. Just a bit spicier than that, though. It's spicy and not as light as I thought it'd be. However, still a very nice scent. Good for casual wear during the warmer weathers. I compared this to 724 in Nordstrom and honestly thought this was better. It's similar to 724 but not really at the same time. Overall, a dumb reach just for casually going out to do errands or whatnot.

This is a no-brainer. It's airy, it's light, you can't overdo it. It's that 'fresh laundry' type of scent and you will never go wrong with it. It's very likable by others, but it's nothing sexy, outstanding or wow-wow-wow. It's 'clean' scent and it's extremely pleasant, unisex, and it's good to have in your collection, especially for that price. Great dupe for MFK's 724, but it's definitely NOT similar to Blanche by Byredo.

This is nice. It smells like it's name. A breeze carrying a clean laundry scent from a dryer vent. It's good, I can kind of see it being gender neutral since it smells like laundry, but it leans on the feminine side as it dries down. It doesn't last long on me, only a few hours even on clothes. It's nice and inoffensive, and I did receive compliments so that's a plus! I have a feeling I might grow to love this.

Adding it to my GYM fragrances. It’s fresh and green in the opening, after 10-15 min settles in to musky floral close to skin scent as someone mentioned in the reviews below. Slightly soapy because of the jasmine. Can’t detect any incense. Simple and inoffensive. Good for hot days, sweaty workouts. *Detergent like* I layer it with Not A Perfume Superdose. Can still smell it on my jacket after 2 days.

Lattafa Breeze feels like stepping into a luxury hotel lobby — calm, elegant, unforgettable. Soft lemon zest meets airy incense, with a whisper of pine in the background. Not loud. Not obvious. Just quiet luxury in a bottle. It reminds me A LOT of ByRedo Gypsy Water only Breeze lasts much longer. @deepgreenbeauty

This is not usually the type of scent I wear, but something about Breeze intoxicates me and I cannot stop smelling this perfume. I'm excited to be expanding my scent horizons and can definitely see myself wearing this to summer outings, the beach, the lake, etc. -- breezy, crisp, and fresh.

It's a beautiful simple and pleasurable scent, something close to the skin that can be oversprayed but it really shouldnt, i could say its a fragrance that you can wear if the ocasion does not need a fragrance, it can exist without existing on your skin, its amazing 8/10

Clean fresh and very nice. This is gentle but persistent in its wear. Seems like the right amount of everything. A good “freshie” if you’re looking for something without dominant citrus. This leans more to the slightly spiced, creamy floral side with smooth woody base.