Haya

Haya was one of my first Middle Eastern fragrances, and for over a year sitting with my decant, I talked myself out of buying a full bottle. Too weak. Too generic. Too simple. And yet, despite owning more than 150 perfumes, I kept coming back to it. Today, with summer finally here, I wore it again and realized that Haya is simply irreplaceable in my collection. Wearing it feels like stepping into a watercolor painting. It's soft, sweet, airy, and unapologetically feminine. It makes me feel girly, clean, pretty, carefree, and happy. Yes, it becomes a skin scent on me after about 1.5 hours. Yes, I wish it lasted 3–4 hours longer. But I don't want the scent itself to change, I just want more time with it. There are much better performers in my collection. There are many unique fragrances. But when I want a truly girly summer scent, Haya is still the one I reach for. And after two years, I think that says everything. Try for yourself and it might have the same magic for you.

This was a blind buy for me & I LOVE THISSS!! the opening is sparkly champagne with tangerine/blood orange... followed by DELICIOUS strawberries and cream! the white florals come in next, which cuts through the sweetness of the creamy strawberry and stops it from being cloying! The rose note is subtle, almost undetectable to me... the white florals overpower it. It is a sweet gourmand but does NOT smell juvenile, it is well blended & has depth! 10 mins in the amber and sandalwood come through which give it a "rich" "smokey" vibe!! i wish it was stronger/better longevity but since it is a light and intimate scent, it'll be better for warmer weather. UPDATE: it has WAY better longevity on clothing, it lasts up to 4 hours before it gets faint! still would not say it's a beast though, it’s an intimate scent with bad silage and lasting power is about 1-2 hours on skin - i find myself topping up after an hour!!

Reviews were spot on; it's a little bit of Ari and a little bit of Juicy DNA. Absolute love - office/school safe and a crowd pleaser. Sits close to the skin and lasts a few hours at most. First spray out of the bottle was soap (disappointing) but just a few hours later the fragrance came through. Hoping that maceration helps with longevity. Paid $35, and considering it performs as a BBW body spray I overpaid. Not sad though. It's lovely and I've worn it nonstop for the three days I've had it. Will try layering (Ari, Juicy, or maybe Yara) for better performance. Speaking of - I struggle with the artificial strawberry in Yara - and I detect none of that in Haya -though it's listed. To my nose it's a well blended light floral, with sweet fruit, and champagne.

Edit- okay I just left Sephora and this is literally Voce Viva Intenza! GORGEOUS. 10/10 Original- This is gorgeous. I will be using this heavily in the upcoming spring/ summer months. Clean, fresh, and bright while fizzy/ effervescent like champagne but not in a sweet or nauseating way. The tangerine and blood orange are crisp and juicy but combined with the florals this is leaning towards a girly clean laundry scent in the best way possible. This laundry note reminds me of a similar note in Valentino Voce viva which is also a clean floral laundry scent to me. They’re not exactly the same but they could be cousins. Haya smells like Voce Viva’s pretty younger cousin who loves pink.

Got this as a birthday present for my mom. I was a bit nervous because it was a blind buy based on reviews and the info found on fragantica, but was VERY pleasently surprised when she opened it and tried it on. Firstly, the packaging is very nice, delicate box that feels luxurious, opens likes a chest, and loved the bottle with a fuzzy texture. Only got to smell the top notes, very marked strawberry with bubbly champagne and some fresh sweet citrus, very faint floral. I will add more detail based on her reports in the future! EDIT: My mom told me it has very good longevity on her, lasting 8hrs on her skin, and that she can smell it on her clothes the next day!

It reminds me juicy couture very much, but Haya is softer, whilst juicy couture is juicier and more aquatic. I saw the reviews behind saying that it’s too girly scent, I disagree on that. Probably depends on you skin chemistry, but on me it’s indeed sweet and fruity but also very feminine, not girly. I think Haya is suitable forwomN of different ages, excluding older women. The only minus i have with this perfume is again Lattafas musky base, which i start feeling on the later stage of the fragrance being on skin. The same thing with Khamrah :( But in Haya this musky base is tolerable ( though not enjoyable for sure)

Pretty basic dna, but beautiful. I’d say it’s a pretty safe blind buy. Close dupe of Viva La Juicy by Juicy Couture. Has that fruity vibe that BBW Champagne Toast has. I’d say this one smells even better after it macerates for a few months. The fuzzy bottle is pretty, but can be problematic bcs the fuzz picks up lint and dust like crazy. EDIT: Was told today by my sister in law that Haya smells exactly like her favorite Vera Wang Love. So I gifted my full bottle of Haya to her. BONUS POINTS FOR ME lol. Anyway, I’ve never smelled VW Love before so I can’t speak to the similarities, but I thought I’d mention it.

I love this! Smells just like strawberries taste with some extra citrusy tartness. This scent is so basic yet so fresh and happy, a real mood elevator. I recommend Haya especially for spring and summer, but you can easily wear it all year around. It’s office friendly since it’s not that ”in you face/I can smell your perfume all the way from the other side of the building” -type of a scent. Anyway, like another reviewer here put it: Is it groundbreaking? Absolutely not. It might be boring even. But it’s so comforting, beautiful and fun. If you’re like that too, then go for it! ;)

I would say this is the word “pretty” if it was a perfume. reminds me of a juicy couture perfume. Very pleasant, feminine scent. All of the notes work together wonderfully. Initially it is champagne, strawberry and citrus, then the fruitiness dials down and I can smell the white florals, rose and orchid. It really does smell sparkling. I wish haya lasted longer/was stronger but Im most likely going noseblind because people tell me they smell this perfume on me many hours after application. A ton of sweet girly notes without being cloying or juvenile. Amazing perfume by lattafa

I loved this so much I purchased one for my mom lol!!! The smell of my childhood was strawberries and champagne, via my mother and this gives that bit more well rounded without that artificial strawberry note the the current version has. It’s light and pretty it smells like the color pink to me, super crowd pleasing. The bottle is art! So pretty on a vanity, and represents the juice so well! Now I have Emaan from this line as well and it’s still my fav (my way lover can’t help it) but if that’s a 10/10 for me this is a 8.5/10. Just buy it! You will not be disappointed!!!

Ugh this smells so good. Strawberry, orange, effervescent champagne, with the most delightful floral and warm chestnut dry down. I've had some real stinkers from Lattafa, but this is probably one of my favorites. It doesn't have any of that strong woody musk that some Lattafas have. Pity the longevity is poor. I'm hoping it'll get stronger and longer lasting as it ages. I've had that happen with other Middle Eastern fragrances. The bottle is really eye catching in my collection, but what is with the trend of opaque bottles? I like to see my dents!

I love this perfume as my " I want to smell clean and feminine" fragrance. It smells kind of generic like a floral strawberry, the effervescent champagne note turns like a bright floral soap on me, which I appreciate. It was a blind buy which I hated at first, but within 2 days I was spraying it 2-3 times a day just to get that clean girl feeling. It doesn't last super long, except in my hair. My partner loves it in my hair hahaha. I think it is such an inoffensive fragrance, and I get nauseated easily by fragrances even if I like them.

This is a sweet floral perfume. It is very floral, way more than I expected based on the reviews. I do get the strawberry champagne as well. But more than anything, I smell gardenia. Yes, a gardenia strawberry perfume. But definitely more floral than fruity. I also don’t get at all why this is advertised as a summer perfume. This is a nice year-round floral in my opinion. A bit generic and “perfumy”, but still very nice. And it’s true that it brings feelings of happiness and calmness. A successful blind buy for sure.

A cheeky and fruity compliment getter from people of all ages, seeing as it is neither juvenile nor grandma-ish. Probably my favorite in my entire collection. It starts off with an almost fizzy strawberry note, reminiscent of a fruity, sugary cocktail the name of which I can't remember and it dries down into this beautiful powdery, strawberry milk scent that isn't cloying or nauseatingly sweet, just soft, light, and pleasant on the nose. Safest blind buy on earth, will definitely repurchase

Just got it, such a beauty! love at first sniff. At first all I get is champagne with a little strawberry, little sour, little sweet. After a while it gets more sweet, floral with a little strawberry too. It was a safe blind buy, so lovable, so cozy and yummy. As someone who just started their parfume collection, it ́s one of fav so far. Update: after a few hours, I can barely smell it on me. Very light scent, still nice tho. The initial excitement is gone but.. yeah I like it still

I initially wrote this off as just another fruity boring cocktail. But once I gave this a full wear test... I was intoxicated like wha... where... huh...omgggg it’s so good so juicy so yummy so mouth-watering I am so happy I blind bought this. years ago i used to own juicy couture and two of the flankers. I haven’t put my nose on them in a while but this doesn’t bring back any juicy couture or flankers memories. I love love love this and people love it too. It’s a crowd pleaser!

I had two others from this line and because I wanted refresh my memories of Viva la Juicy (my daughters' girly favorite scent about 10 years ago) I decided to order this blindly...and yes, this is very familiar and similar to my nose, and now, mayby I have become younger, because now I really like to wear this myself! After all these deliciousness, I really can appreciate the "perfume-like" feel of this scent. One of my favorite scents for next summer, sure !

I love this! This to me is a dupe of Gucci Gorgeous Gardenia but less bright & crisp and more fluffy and bubblegum like in the dry down. I adore this! I think is so sexy, feminine and warm. Its definitely sweet, sugary, lightly floral, nonoffensive and so worth the money! I don't get the bubbly champagne vibe everyone talks about. Its definitely heavier than I anticipated but not dark. It's a flirty, pink, girly scent thats warm, fluffly and sweet.

My favorite spring summer fragrance In a stunning bottle.. Very unique because it smells like strawberry champagnei love how fizzy and airy and refreshing and sweet and floral this is. All these pink elements combined.. Yum. My favorite for the summer and spring Has gourmand feel to it but is also fizzy and fruity and slightly floral Sometimes I smell whiffs of sweet orange in the air.. But mostly a sweet fizzy strawberry champagne

Pretty scent. Fresh, fruity, soft florals. A fragrance that makes me feel youthful and happy. It's the most juvenile of the line, but in the best way possible. This is an anytime fragrance, easy reach. Gives me Juicy Couture vibes for sure but I love VLJ. If you want to smell clean, fresh, and girly this is a great perfume for that feel. If I like it this much now, I can only imagine how it will be once it macerates.