Sumou Platinum

* Fantastic modern take on an aromatic fougere * Hybrid "blue freshie"/aromatic fougere fragrance * Dispels images of old-fashioned out of date "grandpa" fragrances * Fresh and uplifting * Good blend of sweet, citrus, fruit, herbal, vanilla, powder and woody aromas * Good for all ages * Unisex * Great for warmer weather and outdoor activity * Good performer * Designer quality for discounter price * Not a clone of Versace Dylan Blue as many have purported it to be * Might lean too feminine for some male users due to the fresh powdery notes * Might lean too masculine for female users because of everything else * Underrated and undervalued Lattafa's Sumou Platinum is an original fragrance that some have purported to be a clone of Versace's runaway hit Dylan Blue. It's not,-but it is an incredibly good modern take on the classic aromatic fougere. It takes the tell=tale herbal oakmoss base but then surrounds it with sweet, citrus, fruit, vanilla, powder and woody aromas instead of more herbal aromatics. The result is a fresh and uplifting modern take on the aromatic fougere DNA that should appeal to both older and younger users. This is really quite good and is highly underrated and undervalued. Not sure why it has slipped below the radar. It's unisex and good for all ages. Men, though, should be aware of the fresh powdery note and women should be aware of every other note that might make this lean more masculine. This is great for warmer weather and outdoor activities. Performance is quite good and the price for it is great. This is designer quality for a discounter price and I would have loved to see it bloom into a full line of flankers the way other popular Middle Eastern brand fresh fragrances such as Dumont's Nitro and Celerio and Rasasi's Hawas. Shame this is the only one in the line, but I highly recommend it as is.

Imagine taking Dylan Blue.... Then completely changing it....LOL.... NO, seriously.... I get the comparison. This is giving vibes that echo the OG by Versace. If Dylan Blue had more wood, more jammy-sweetness, and a rich clove note at the base, then I would call this a clone. I would say, instead, that this is a loosely "inspired-by" fragrance. When you first spray this on, it does something interesting. Most fragrances greet you with their lichter, sweeter notes, then dry down to a deeper, woodier, spicier base. But, not Sumou Platinum. Right after you spray, the mahogany, and cedar flood the air around you with this dry, woody, experience of a deep forest walk. But, as you walk, you enter a cleaning. An Orchard by a CRYSTAL CLEAR lake breaks up the woody Terrain. Suddenly you are surrounded by apple, plum, and citrus trees. Their fruity jammy scent, marries with the aquatic, cool, aquatic fragrance of the lake (there are no aquatic notes, but I think the jammy plum, envokes that aquatic feel). A log cabin on the hill-side; smoke rolling from the chimney, releases the scent of a baking dessert, filled with cinnamon, vanilla, and clove. You sit in the mossy grass, on the hillside, soaking in the sun... breathe deeply, and let the sweet, woody, fruity scent transport you to an ethereal high. That... is Sumou Platinum....Enjoy !

This is almost like two different fragrances. The opening is vastly different than the final dry down. It is quite wonderful especially for sub $20. So it opens up with this wonderful sharp citrus and sweet fruityness. I can totally smell the plum note strong, and I dig it a lot. As it dries down it starts to smell more and more like a blue fragrance(woody, incense, slightly powdery, clean, soapy)like Versace Dylan Blue I guess, but it's still amped up. By the end after about 8-10hrs it smells very woody and smoky. It's a pretty strong departure from the fruity sweet tart blast in the opening. By about the 6hr mark it's a woody smoky skin scent, but on clothes it still smells pretty strong, and clean citrus fruity. It comes in roaring like a lion but goes out like a smoky lamb. Bottom line it's excellent, and smells like Versace Dylan Blue and Hawas Ice had a baby that was just like a stronger Dylan Blue with Hawas Ice's eyes and nose.

The neverending problem when picking blue fragrance is you'll always confused because of the muscle memory after sniffing that leads you to arguing to compare this with Bleu de Chanel and Versace Dylan Blue. I'll go with Dylan Blue for describing this Sumou Platinum character, because I smell more wood rather than citrus. Sumou means "loftiness or majesty" in Arabic, so you'll float and get noticed that you're the highly respected yet down to earth serene gentleman that smells polite and inoffensive. I personally will make this as a signature scent myself. Totally safe blind-buy, very versatile, very masculine, very mass-pleasing, and highly respectable.

People talking like it's bad are absolutely ridiculous, this a fairly complex freshy. It's not some super burst of citrus, it could actually be a mix of blue and green scents. I'm about two hours in and I get this faint smell of a Banana Republic Grassland style fragrance, it's like mixing a nice mellow blue freshy with Grassland, that's what I get and I love it.