On The Beach

Back on the Louis Vuitton train with On The Beach today. I don't remember trying this one when I was at the LV boutique, perhaps they didn't have it in stock when I went. Needless to say, I don't know much going into this fragrance. However, if the name is any indicator I'm assuming I should get beachy vibes from it. I remember City Of Stars giving me distinct beach vibes too, so I wonder how this one will differ. Let's get into it; Scent: The opening is citrusy, woody, and spicy. The primary notes I get are yuzu, neroli, cloves, and sand. The strongest of the notes are the cloves and sand. The cloves stand out in the opening as a comforting warm and spicy note. The sand note comes in right behind the cloves. To me the sand note comes across as mostly woody, sandalwood to be precise, with slight earthy and mineralic tones. This is followed by the yuzu and neroli. The yuzu note brings a punch of citrus to the opening, lemony but not quite like a lemon; think tart lemon with a bitter edge. Lastly the neroli rounds out the opening with florals, citrus, greenery, and aromatics all rolled into one note. The dry down is still citrusy, woody, and spicy. The primary notes I get are yuzu, cypress, sand, and neroli. The strongest of the notes are the sand and cypress. The sand still has the woody, sandalwood-esque accord, but feels a bit more "beachy" in the dry down. It's almost developed a bit of a subtle suntan lotion note. The cypress has risen to the top in the opening with an intense, aromatic woodiness; like a fresh cut cypress tree. This is followed by the yuzu and neroli. The yuzu still holds onto the tart and bitter citric note, and the neroli still has the same floral and green accord, but both have faded into the background. Compared to the opening, the dry down has much more of the beach vibe I was expecting from the fragrance. Performance: Initial projection is strong at around six feet. Sillage is strong as well with an easily noticeable scent trail. After a few hours the projection was still around 6 feet and the scent trail had faded a bit but was still noticeable. Around the 7-8 hour mark the projection was still just outside of arms length and the scent trail was still noticeable. The fragrance became a skin scent around hour 10. When to wear: On The Beach is a spring/summer fragrance best suited for daytime wear. This is 100% a casual wearing fragrance and would be great to wear out and about during the day, lounging by the pool, or on a beach vacation. Unfortunately those are really the only scenarios I could see this fitting in. This fragrance is too casual to wear to formal occasions or to the office, and wouldn't fit the vibe of a date night. Blind buy: If you like beachy, suntan lotion-y fragrances this is a safe blind buy for you. Just keep in mind it doesn't really adopt that scent profile until the dry down. Likewise, if you enjoy citrus and woods fragrances the opening will appeal to you, but bear in mind the dry down will have that beachy vibe. Final verdict: On The Beach was an enjoyable wear. It was a bit strange how it took so long to get to it's namesake, but it eventually got there all the same. The use of the sand note was very interesting, and even though it came across as mostly sandalwood to me, it did give the beach vibe I was looking for. Interestingly, I think City Of Stars gave me stronger beach vibes overall, I can definitely see how some people are saying On The Beach and City Of Stars might be name swapped. Performance was on par with most other LV's I've tried, no disappointments there. As the name might suggest, On The Beach isn't winning any awards for versatility. It's good for times when you're out in the sun, but that's about it. Mass-appeal isn't the highest either; some may think it smells amazing and remind them of fun vacations around the water, but some may not like that suntan lotion-y accord. All things considered I think it's a fine fragrance, but not something I'll be grabbing a full bottle of. I just won't get much usage out of it, honestly. It would be a perfect pick if I went to the beach or the pool a lot, but I don't. I might save a decant on the side for the rare occasion when I do, but that's about all I'll need. However, if you find yourself at those locations often, this might be a must-have for you. Scent: 8/10 Longevity: 8/10 Sillage: 8/10

If we are solely considering smell, I think the fresh Louis Vuitton fragrances are the closest to perfection in all of designer perfumery. Jacques Cavallier has mastered the use of citruses, whether they're the centrepiece of the fragrance, or a foundation to build upon with other notes such as musks, tea, ginger, etc. I would consider On The Beach to be the latter. After learning about the probable discontinuation of this fragrance, I broke under pressure and paid full retail for it, which I have never done for any brand before. The scent profile is completely addictive - smelling it in the air whisks you away to a tranquil beach, and makes you want to close your eyes, take a deep breath and relax, as if you're on holiday in the Maldives. The yuzu is not sour or bitter, instead, it complements the neroli to create an uplifting, breezy smell. I could not tell you what sand actually smells like, but this blend of creamy florals and fresh, peppery aromatics is a very clever portrayal of it, and yes, its fair to describe it as 'sandy'. Although the beachy DNA can be smelt in fragrances like Soleil Blanc, or Solaris - Cavallier throws any inspiration out the window and reinvents the DNA with an amazing natural, sunny, but not 'sunscreeny' scent profile. On The Beach is the only form of alcohol you need to lift your mood, and a bottle of it and Pacific Chill will be my secret weapons this summer. If it ever picks up some hype from influencers after it's been discontinued, people will be scrambling to try it like they're doing for Sun Song, and everyone will wonder why it wasn't more popular before. Smell: 11/10 (so unique) Performance: 6.5/10 Presentation: 9/10 Value: 7/10 (bonus points for its likely discontinuation) Overall: 9.5/10

This one's got me feeling nostalgia. Of childhood summers playing with my cousins in Greece. The burst of citrus overcomes you yet is so soft and enveloping. We've been spritzing the sample at the beach lately and oh my lord, this mixed in with salt and sea is absolutely transcendent. We lie there on our towels in a luscious scent bubble and it takes the beach day up many notches. I never thought I'd ever splurge on a real citrus scent but I took the plunge and ordered this one cause it's that damn FBW. I was testing out Corfu Memo, Creed Love in White & Virgin Island Water and this one won out in the end. Those are still spectacular by the way, I just need to set my own parameters otherwise I can't control myself. Maybe a 10ml decant of those is on the cards to scratch that itch. What drew me toward On the beach more is that it was a very unique summer scent to me, no coconut, no suncream vibe. As much as I love TF, Soleil Blanc is just a bit, I dunno, predictably, this-is-what-rich-girl-summer smells like - now aspire to that. Whereas I can imagine wearing OTB at a hot summer party in Mykonos as well as a family lunch in the village with cicadas chirping in the wild grass next to me. It's that unpretentious and versatile to my senses. In terms of performance, it's not as bad as some say. It projects on my skin a good 3-4 hours and even after a dip in the sea, I can still smell it on my wrist if I move around. It's perfectly unisex, maybe the reason I felt better buying it was cause I know whoever picks this up is going to spray and love it. No, it's not a beast, but it's that good I relish a re-application to smell that initial sprtiz all over again.

The steel grey Aston Martin waits at the lip of the marina, tyres touched by the tide. James rises from the water as if tempered in it—salt bright on his skin, gaze settled, a man newly cut from iron and light. Figures and futures align with elevated satisfaction in his head: the winnings, a ring, a road with no turns. Vesper steps onto the balcony and sees him where the surf thins to lace. Stubborn poise gives way to desperate urgency. She runs, drops to the sand, and gathers him in. Sun warms their shoulders; her hair catches on his cheek; his hands find her waist, slow and sure, pulling her in. She presses her face to his neck and breathes: coastal brightness and pale blossom, a saline shimmer over clean, sun-dried wood. It's not loud; it invites. The air about him feels like an open window—new passports cooling on a table, linen drying in a room where no one knows their names. Desire slowly melts into decision. The scent converts wanting into willingness—clarity made tangible—slipping from pulse to pulse until running ceases to be seductive escape and becomes a sweet promise. He whispers softly against her trembling temple, low and even. “Come away with me. Now. No looking back.” The fragrance holds the moment together—tailored, lucid, intimate—its freshness moving like an unspoken vow between them. For more than a breath the day stands still; the tide erases their footprints; a shadow crosses the water. Her answer hangs in the salty breeze, sweet and shining, as the sea keeps its calm and On the Beach lingers on the edge of her senses,—elegant, dangerous, inviting, utterly Bond.

If Chanel Platinum Égoïste quit his 9-5 job and relocated to Cabo somewhere near the beach for a fully remote executive position, I bet he'd smell like this on most days. 🙂 The moment I smelled this, I knew that this was worth having. There's a really tasty yuzu mixed up with some slightly dry neroli creating this summery fun feel, while the pink pepper and herbs create this interesting peppery take. It feels like wearing a unisex posh SPF sunscreen on a vacation by the beach with the peppercorn and herbs preventing the scent from becoming too feminine. There is a prominent jasmine note that I was mistaking with frangipani at the top together with the neroli, which can come off abit indolic and I hardly hear anybody mentioning this. Sometimes the mixture of yuzu and neroli gives me a slight passionfruit and orange smell (subjective take), which I don't mind at all and to be honest, I think this might be the best yuzu scent I have tried apart from Issey Miyake Pour Homme EDT. Sometimes I do get a fleeting creamy 'sandy' feel which I find to be quite unique. I wonder why this doesn't get much love from the community. It's disappointing that gems like these get on the discontinuation chopping block really. Worth a try in my opinion and oh, my congratulations to Chanel Platinum Égoïste. 😄

I held off sampling this because people kept mentioning a sunscreen note, and that tends to be something I hate in fragrances. However, I finally got around to trying it, and it completely blew me away. To me, this is a photorealistic experience of sitting in a beach club. There is a sunscreen note, but it’s not the smell of something I’ve applied to my own skin that’s making me feel sticky and overheated. Instead, it’s the scent of the beautiful woman beside me bronzing her skin in the sun. There’s also a beautiful tart, citrusy mocktail in my hand. Somehow, this fragrance even conveys heat. I don’t really smell sand as such — instead, I sense the heat radiating off it, with just a slight minerality in the air. Performance is also impressive on my skin. It projects really well for the first hour, then settles into a close bubble for most of the wear. Longevity is excellent too and tends to last all day on me — by the next morning, it’s still there as a beautiful skin scent. I’d say this and Pacific Chill are the two standouts from the Cologne collection. Pacific Chill is louder and more playful; this is more of an experience. I really do find it transportive.

Well this is my 3rd LV Fragrance 1st was Afternoon Swim, 2nd was California Dream, and now ON THE BEACH! Yeah baby! This is super citrusy but slightly different than AS. I always test on the inside of my elbow and right now Im still in awe! I love the florals in this too. Ok I just figured it out!!! Lol Growing up in South Texas I had “Valley lemon” trees in the area and when u crush up the leaves it REEKS of FruitLoops and thats what this opening smells like. A sugary citrus explosion, kinda green and very fresh. This is so sweet and playful and would CRUSH IT at Fire Island! Lol Afternoon Swim is the bait and THIS IS THE HOOK! Well done Jacques! UPDATE : EXACTLY 7 minutes later —— initial blast is awesome but it DOES fade quickly but thats still okay in my book. I tested Bleu de Chanel yesterday and the ISO e Super was weird, wondering if layering this with some ISO E would make it last longer??? Im going to test again after shower and using unscented Neutrogena moisturizer body lotion. See if that helps it cling better. Im just glad ive never had anything “go bug spray” on me. That sounds aweful. I guess some folks have weird body chemistry ⚛️

This is exquisite. It is a photorealistic exotic orange tree in bloom. The fragrance opens with yuzu, which, to my nose, smells of a combination of mandarin and grapefruit. The yuzu is joined by petitgrain, adding a leafy, slightly bitter nuance. Then comes neroli. It smells so natural, green... akin to pressing your nose up to an actual orange flower. The herbal elements here are quite light. Yes, I detect an agrestic rosemary and thyme, a zingy touch of pink pepper. I do not detect any warm spicy cloves though. The cypress works ingeniously in the dry down, extending the leafy green heart of petitgrain and neroli. I also detect salicylates, adding a smell of sunscreen. The "sand" accord is barely audible. Overall, I would classify this as a dominantly neroli/ citrus fragrance. It captures the orange flower and tree in it's natural state, so well, and the longevity of these notes are unbelievable. It never settles into grape like/ musty territory like other neroli fragrances that over use methyl anthranilate. This is a gem for neroli lovers, perfect for summer. It is a literal antidepressant for me. Well done, Louis Vuitton.

On The Beach is an aromatic citrus. Its nice for sure, the brightness is from the yuzu: sweet & vibrant. I prefer City of Stars more, as that one has luxury sunscreen at a 5 star resort vibe. This one is definitely growing on me the more I wear. I feel its more masc leaning, but I really like the barbershop smell of OTB. I like the uniqueness of yuzu, rosemary and cypress in this. The herbal facets from the rosemary, thyme & clove is beachy and bright. I can definitely pick up that "sand accord" - it transports me to dipping your toes in the ocean with a breeze blowing faint wafts of lime/citrus. This one is great for spring and summer but I feel City of Stars does it slightly better for me (and lasts longer). I second what everyone else says, 2-3 hours longevity max on skin. I get much better longevity on clothes, about 4-6 hours. I do love the bottle! Edit: I added it to my collection and reach for it quite often! Im really happy I splurged. Wearing it brings me back to summer.

I was looking for a fresh Yuzu scent for the summer. I tried three or four that were fine but didn’t scratch the itch. On the Beach hit the spot perfectly! The yuzu in the opening is beautiful, a little lemony on me, and just feels juicy and refreshing immediately. The yuzu completely fades on me within 20-30 minutes, and on my skin the heart is a beautiful mix of pink pepper and neroli that does not go bug spray on me (and both neroli and pink pepper tend to go bug spray on me), so I’m over the moon with how this fragrance works for me! The longevity for me is insane. Yesterday, I could still easily smell fresh, lightly sweet cypress in the base and whiffs of pink pepper on my wrist after 12 hours. I almost never get that kind of longevity from a fragrance, and from a freshie? Forget it! I am in love!

On The Beach captures the sensation of a sun drenched escape .. vibrant, refreshing, and effortlessly chic. It opens with the exhilarating brightness of yuzu, immediately transporting you to a place where the horizon blurs into endless blue. Neroli and aromatic notes of rosemary and thyme weave through the air like a soft coastal breeze, adding a crisp, herbal sharpness that feels invigorating yet serene. Hints of pink pepper and cloves lend subtle warmth, while a foundation of sandy accords (so unique) and cypress gives the composition a breezy, grounded elegance. Far from a predictable citrus scent, On The Beach feels like a sparkling mocktail zesty, luminous, and refined. It’s the olfactory embodiment of freedom, sun, and effortless sophistication. – Bhavna Darira Chesan

Smells awesome, reminds me of Chanel Allure Homme Sport “Cologne”, but I mean that. It only reminds me of it and does not smell the same to me. I love that Chanel, really great lemon note that is different than most out there and the Allure backbone of creaminess makes it great. This one has a semi-similar citrus to it but is still different, and I think that maybe the musky addition may be what makes it stand apart and so likable to me. Not getting pear at all, but do get a slight sweetness. I personally think this leans slightly masculine but also think it could go either way depending on your skin. Really great LV fragrance. I also love Meteore, Imagination, Cali Dream, Sur La Route, and also like (not love) Cactus Garden. Glad to add this one to my collection.

This is one of the best "beach" fragrances I have tried. Now when I say beach, I usually think of pineapple, coconut, you know that sweet tropical sun tan lotion. Well, this IS NOT that. It's hard to describe how this fragrance smells. In a way it really does smell "sandy". Sandy and woody in a beautiful way. I feel like this is the fragrance I would wear during the day walking around Las Vegas checking out the sites and doing a bit of gambling. It smells great and lasts surprisingly a long time. So far every Louis Vuitton fragrance has blown me away. Perhaps their price point is what turns people off despite their amazing smell, whatever the case a sample of this could easily be had and I highly recommend trying it!

Gorgeous blast of yuzu, orange from the neroli, and what smells like salty ocean air blowing gently over a sandy beach. It gets more orangey as it dries down but otherwise doesn't change significantly from the opening. Sand, marine notes, and sparkling citruses. To me, this absolutely captures the image of being "on the beach" as well as humanly possible. On smell alone this would be in my Top 3, unfortunately the performance on my skin is absolutely terrible. The 6-8hr longevity is passable, but I get maybe an hour max of low-moderate projection before it settles into a barely-there skin scent. Sad to say of LV's Les Colognes, the only one I get reasonable performance from is California Dream.

A gorgeous scent that is simply too expensive to justify. However, I'm delighted that I can get a sample from time to time. Thank goodness for the decanting services online that I am addicted and endebted to. The yuzu and neroli are as beautiful here as I've ever experienced. The freshness from the thyme and cypress also a huge plus. Not sure I get much pepper. I wouldn't call it a spicy scent. More a citrus/floral/sophisticated pool party kind of scent. Highly recommend sampling. Then depending on how much bank you can give up, decide for yourself. I'm back a bit later to underscore how LONG LASTING this juice is. Gonna be ordering more sooner than I'd planned...

The first hour of On the Beach has the same vibe as YSL Capeline. I'd say On the Beach is more casual, slightly more masculine due to the spices & cypress, Capeline is more elevated and 'perfumy'. One thing I can say about OTB is it's very, I mean, very smooth. I enjoy it! After about an hour it veers away from the Capeline vibes; it turns a tad more androgynous. As a woman I still appreciate it! If I didn't already own Capeline I would like a FB of On the Beach. It's very much an underrated option from Louis Vuitton. If you're a woman you should try her. She's the perfect fragrance for a relaxing day by the ocean with a touch of elegance.

Blind bought this bottle, exactly how I buy everything..blind. I am extremely happy with my purchase. I always do research before buying (blindly per usual) and my research was a success again. I do get the sand accord here. That mixed with the yuzu makes this a wonderful non beachy, beach fragrance. Not your typical creed virgin island water. This is not sunscreen-ish IMO and more woody in the base which I like. Anyways, im caught on the LV fragrance bandwagon...should I get a long wallet now..? Lol Edit: I’ve also seen many people talk About lack a performance. I’ve gotten 12+ hours of performance every time I’ve worn this...

Unpopular opinion but between On the Beach and Afternoon Swim, OTB is the superior fragrance for me. AS is paper thin - great opening and nothing else. OTB on the other hand has tons of depth to back up its amazing opening. I find the yuzu / neroli opening to be much more interesting than AS’s straight orange as well. Not saying Afternoon Swim is bad, but On the Beach deserves way more love! It’s also probably the most feminine fragrance I own and wear - but not too feminine for a man. My wife borrows it from time to time and loves it. I can’t wait for the summer to come around so I can wear this on vacation

I absolutely fell in love with OTB from first sniff. I love everything about it from the citrusy, and slight minty vibe from the rosemary to the fresh beachy dry down. I will say, though, I get very few compliments and a few coworkers sneezing from it. Its hardly beast mode and apply conservatively. I just think this one is not going to be a crowd pleaser like something like Imagination and won’t be for everyone, which tbh, I prefer. I wear fragrances for me and like wearing something unique, so aside from not wanting to congest my coworkers, I wear it on regular rotation in the spring and now summer.

I like this. It's not unique or different though. It shares the top notes with TF Mandarino di Amalfi Acqua. I get mandarin from this, maybe it's yuzu, not sure. I'm good with my purchase since Mandarino Acqua appears to be discontinued, and I really enjoyed it. I also think this is cheaper (full retail). The base is similar to California Dream - airy and without any sharpness or sourness. This is a more realistic citrus however, without any hairspray notes like CD has. I got good longevity out of this. I was getting whiffs of it 6+ hours later, even after changing shirts.

I am in love. Tried a vial and I will buy this (one day, because it's expensive). The sillage is very smooth but it's a pretty long lasting perfume. It's citrusy and fresh. Love love love it. Update 18/01/22: I bought LV California Dream instead. I sprayed On the Beach on my left hand and CD on my right hand (my bad for spraying LV Ombre Nomade on my dorsal and CD on my upper wrist) and I can barely smell CD when I got home (2-3 hours). Will definitely exchange CD with On the Beach. Update 10/02/22: It doesn't lasts very long but I still love it

It is absolutely crazy to me that some people consider this masterpiece to have short longevity. I can smell it on my clothes for days. The cypress and yuzu combo leads the way from beginning to end in a very linear and heady way. You will be noticed, so don't overspray. It's an eau de parfum and it lasts all day. 5 sprays is a good number. 2 or 3 if you're going to brunch, lunch or dinner. 7 sprays and up if you want all eyes on you. This one has a lot of personality and is not your basic safe citrus. Try before you buy!

Not that into citrus forward fragrances, but this is damn good. The yuzu/cypress combo really make you feel like you’re on the beach, you can genuinely smell the sand note. The only other fragrance I’ve personally smelled that has come close to replicating the scent of sand is IA’s Falling Into the Sea and LV definitely did it better IMO. Definitely going to have to wait a bit to wear this as it is definitely not appropriate for anything under 80 degree weather, but looking forward to it!

I love both neroli and cypress in fragrances so I'm not surprised I love this. It's citrusy fresh with a sweet base. It's totally unisex. Very simple and linear, but still different to most fresh scents. To me this is perfect for spring and summer. It doesn't have great projection or longevity, but it smells amazing and quite sexy from up close. I thought this smelled very musky (you get that banana-type smell that some musks smell like), but it's not listed in the notes. 9/10

So good! Finally a good solid beach scent that doesn’t smell like a citrus or calone mess! This is a herbaceous woody fragrance with hints of white floral, citrus, and a HEAVY dose of musk. It looks like he used the same types of musk in Au Hasard - very clean and invigorating. This also means it lasts a really long time, 12 hours on me and I could smell it on my shirt the next day! Very modern and sleek vibe. The best in the California collection imo, full bottle worthy.

A beautiful fragrance – a mix of citruses, neroli and green notes, also quite unique maybe a scent which will be copied very soon because it has a mass appealing feeling - completely unisex – really relaxing great for the high heat but I like it as well on a cold very sunny day with a little breeze and I get a positive feeling wearing it – the price tag for this fragrance is a bit too high but ok it’s up to yourself if you think it’s worth it or not

Opens with fresh, yuzu zest, very refreshing, and airy like most LV perfumes (they do airiness so well!). The opening does project and will get you compliments. The dry-down is soft, watery, comforting; it reminds me of 90s fresh floral fragrances. I imagine a woman wearing a pastel floral dress made out of chiffon that clings to the skin - soft & feminine. But after 3 hours, it totally disappears, you can't even smell a whiff of it

I agree with SneezeNose below. This is really is an underrated masterpiece. On the Beach might just be my favorite from Louis Vuitton. The best breezy beach fragrance I've ever smelled and a staple for me in the summertime (truth be told, I mostly can't stand summery scents- if you look at my collection you'd understand lol). The sand and cypress make me feel so invigorated and transformed. This is truly a well thought out creation.

As someone who hates the smell of neroli, it's quite nice and refreshing in On the Beach, however still not nice enough for me to fully enjoy wearing it. I'd love to smell it on others, just not myself. This fragrance is a mix of Neroli Portofino and Wulong Cha to my nose. It's dry, floral and yuzu centric. I'd absolutely love it without the neroli, but I still quite like it.

This is the best perfume of all time. Simple and elegant. I like to think I have been transported to a Puerto Rican beach, and my wife passes me a passion fruit ice cream; the sun is beaming over us. The beach is empty, yet I am on the beach (get it?). A warm breeze hits us, it's a perfect day, and nothing can ruin it (other than a tsunami, of course). 100/10.

To me this smells very similar to creed erolfa. Which I enjoyed but found that erolfa didn’t have much staying power or projection. Anyone else notice the similarities? These are just my initial thoughts. I will return to give a full review once I spend more time with On the beach. So far 6/10 based on first impressions. Hopefully it grows on me.

This fragrance reminds me of an expensive version of Agua Florida (Florida Water) which is a staple in most Latinx cultures. It def is not as long-lasting as I hope it would be BUT I love this after a nice shower to help put me in a relaxed mood. DEF is a pricey item BUT if you enjoy treating yourself to high-end fragrances, give this a go!

Perfectly unisex fragrance, smooth and refined. LV does an excellent job on their fresh fragrances. Feels nostalgic for me, like something I would've smelled late spring/early summer of my childhood. Reminds me of the beautiful wooded sand dune beaches in Michigan. This would be a great choice late spring and all summer long. 8.5/10

Gotta add a second review instead of editing my original, you know just for emphasis. Here it is: SAND???? My eyes can’t roll high enough to the heavens for people who actually claim to get a sand note in this, especially the folks who are like “I didn’t even look at the notes!”. Please excuse yourself, the door is yonder..

Very citrus forward! Initially, I get something akin to a cleaning product, but somehow, it’s still nice. Once warmed up by your skin though— it’s beautiful and uplifting. I wish it had better projection/longevity. Highly recommend waiting to judge it until trying it on a hot day. I think this smells great on all genders.

Bought a bottle as heard it was getting discontinued. Asked in various LV stores and none of them would confirm or deny. I love it. It’s a go to daytime scent, citrus, clean and masculine. Dry down is great once the citrusy opening fades. Feels like a more interesting imagination (which I love also).

Really great perfume! Mouthwatering yuzu in the opening that dries down to light citrus with rosemary and cypress. You can smell the high quality of oils in this. Sadly it's really close to the skin. Still one of my favorite scents of the freshies from LV, with Afternoon Swim being my favorite. 9/10

Summer scent, sunny, energetic. A super sparkling and sunny opening thanks to a powerful yuzu. As time goes by, it softens and becomes greener in the drydown. Quality perfume, really very pleasant and comfortable. I love it. Sillage : 7/10 Longevity: 8/10 Scent: 8.5/10 Overall: 8.5/10

This is one of the best summer scents out there BUT the longevity is really terrible. I just bought a bottle so maybe it needs to mature a little bit but right now, the longevity is like 3-4 hours max and then it's completely gone. On clothes it lives 4-5 so that won't save you.

Can't believe I didn't review this earlier. Most of my opinion is represented by the raves below. But I'll say this: if part of you just adores a summer freshie, but another part of you gets easily bored, then you must try this. I recommend a sample since LV is pricey.

This smells like Yuzu soaked in sand...and i love it! The sand smell is probably coming from the combination of the Cypress. One of my favorite scents for the summer. Louis Vuitton doesn't disappoint in Fragrances that's for sure.

surprised by the negative reviews. This is one of my favorite LVs, in part b/c it offers something quite different from the other fresh ones. I can get the beach reference though i think this fits really any spring/summer setting.

Smells like an Island,Smells Rich,Expensive .This is what you imagine “Rich Classy”people smells like (Since Ever Rich People) would smell like when they go on a Vacation to an Island.wearing white Cotton and Linen clothes.

Such a lovely scent. Best way to describe it is well... at the beach. Has some green fresh notes that I love. The scent is amazing, great bottle, good projection and okay longevity. I will be picking it up soon too. 9.6/10

PsiPhiPi, im worried it has been, I went into an LV store the other day with the plan of picking this bottle up, and they told me there's only two locations with it. And now its completely sold out on their website.

So I was at a Louis Vuitton store yesterday and I asked one of the sales associates and she confirmed that unfortunately On The Beach has been discontinued they also removed the bottle from display.

amazing one of my favorite lv's, its so different from the others, you smell clean and it lasts not beast mode but def 4 hours plus. i love it and worth every penny.

I've been wearing this one for the 2nd year now. Love it. Quick tip: Spray it on the clothes, it will last you the whole day with OK projection that way.

Well interestingly enough, it seems it's back in stock. Just picked up a bottle from my LV and it seems to be available online again on the US

100/10 Immediately teleports me to the beach. (On the Beach) Ocean > Chlorine pool (Afternoon Swim). Pacific Chill second best.