754

This is another beautiful creation from the master Francis Kurkdjian. Reminiscent of two of his earlier creations from his eponymous line, Aqua Universalis Forte and Absolue pour le Matin, yet has the ability to stand on its own uniqueness. A luminous hersperidic opening with sweet lemon, which will brighten anyone's mood instantaneously. Softly and slowly the exquisite floral heart shines through. This is a gentle and delicate floral accord produced by the restraintful use of freesia, sweet pea, and lily of the valley; all three of which I consider demure members of the blooming flower community. Sandalwood and white musk offer just a bit of warmth. Said to be created to mark the 111th anniversary of Bergdorf Goodman and be representative of a "bright blue Manhattan morning". It is certainly a stunner for Spring. Although it is listed as unisex, this does lean slightly feminine due to aforementioned floral notes. All in all, you can not go wrong with this glorious scent. (88)

This one smells very clean and fresh, with a touch of sweetness from the sweet pea. At least that is the dominant note for me. I love this, smells soapy - which I LOVE. I have the body cream too, so I can wear the scent to bed. The sillage and longevity are beast! I would say for those who enjoys sweet pea and freesia, this is for you (or us!). I live in a very humid and hot climate, this fragrance smells very light and airy and tho a bit sweet, it does not induce nausea at all. Super love this, but it’s only available in the US (or NYC?) or online store. I purchased it online.

Surprisingly fresh, opened with a joyous blast of wellbeing that reminded me of something else that I like. A lot. Went around sniffing my arm all day and it wasn't until bedtime that I realized what it was.... Lo and behold, Burberry Brit Rhythm for Women! After comparing them I still think they are almost identical - 754 has a fuller, richer opening but after a little while it's hard to tell which one is which. That is, on me. Anyone else experiencing this?

754 by Maison Francis Kurkdjian is a musky-lemon laundry bomb! Wow-wow-wow the lemon is strong! I can also pick-up on the sweet pea and the coolness of the lily. For me, this wears quite well on my skin as the lemon tends to simmer down more than on my clothes. This is definitely that white shirt scent for me, button-down or t-shirt either one works, but it is crisp and fresh and reminds me of perfectly ironed white shirts!

A refreshing morning fragrance not hard to imagine a Manhattan morning with this scent! Wish the top and middle notes last longer... I got a all the way musky smelling... My Mfk ba said this year is going to release a refomulated 754... not sure is it really a “754” flanker or a brand now one lol wish FK could stop releasing similar scent/flankers... after the release of cologne forte series