Masaki Shiro

Slightly creamy in the most sublime way, pure, gentle, beautiful; for me, a better version of Creed's Love in White but this doesn't have the ambergris, that is a little too much for me in Love in White; my sense of snell is very acute & a smidgen of Ambergris in the base of something like Love In White can bother me - espc bc it smells quite "oily." I love this one - but the staying power is absolutely dreadful, though I still love it. At one point it was plentiful - but it was still £ Forty something Pounds here, which for that staying power was ridiculous, but eventually I got several backups though for almost body spray staying power it's a bit cheeky. Now you can only find it in the UK on Makeup UK & Parfum Dreans - don't do it ppl! (Makeup UK will let you order a Perfume & then send you a different one; they immediately sent me a delivery note for products from this particular brand - but for a "berry" Perfume they make, I forget the name; & I had to pester them forever & get VERY unnecessary threatening them with allsorts if thry sejt me the wrong thing, to get a Refund (& that was when they had PayPal facility!) - these 2 jokers HAVE none og thid Perfume but they are Trying to Offload the unpopular perfumes of this brand, so save yourself the effort. I think in the U.S, though -, the Philippines & all over Asia you could buy this for $31 Dollars & it was on many "Affordable Perfume Videos on YT, wish I'd found it sooner! If anybody has an unopened or newish, barely sprayed bottle they don't want, let me know bc I have many for swaps & will happily swap, I'm a bit of a massive collector of Fragrances, I'm always looking for subtle & beautful perfumes & to me this is gorgeous (Except only for short periods, if I hv a busy day I don't wear this - it needs to be on skin to get that beautiful slightly creamy scent so spraying on clothes won't work in this case. If thr lasting power was good I'd give it 9 out of 10 bc the Japanese & East Asian perfumes profile & aesthetic is one of my favourites

This reminds of Creed Love In White, but I prefer this. It's nothing like Moschino Toujours Glamor - that is talcum powder while this is a real "lotion" perfume. Beautiful, but poor lasting power. Doesn't smell like AS Shi either; in fact, when it was out of stock all over the UK, I bought various bottles to replace it & nothing was like it. Lasting power is absolutely atrocious though - & you cannot spray this on clothes, it doesn't smell the same on fabric. Love this one, it's such a clean, smell, like beautiful white lotion; & almost a fabric softener smell; & I love clean, myself. This is Japanese to the core (unlike Shiseido perfumes which never are, for some reason) - but this is a huge hit in Japan, & in the rest of East Asia; & I love the aesthetics of both S Korea & Japan (different, ofc) - & that particular genre of perfumes, v much. (I should say; Jennifer Lopez Still is made from.some screechy aroma chemicals, that give me a headache, I hv a huge bottles & was shocked; cannot wear it, sorry - maybe it's fine in the sillage for some ppl, & am not criticising anybody who wears it but I cannot this isn't like that - & I will swap Still with anybody who likes some of my swaps - there's a J Lopez "Still body lotion" included if anybody would like! This, though is lovely)

If you love Creed's Love In White but not willing to pay the price, try this! Despite the notes which read quite different, the smell itself is almost identical. For me the biggest difference is the spruce in Shiro's base which definitely gives an undertone of pine. As if you would have a walk in a pine forest, wearing Love In White. A very lovely, somewhat powdery white floral bouquet with a soft spruce undertone. I do like this, can enjoy it, but since I fell in love with Love In White before tried Shiro, this cannot grow into a real love. The two scents are so similar, but still, Shiro lacks something that makes LIW elegant and classy and which I miss so much, simply, I cannot really value Shiro on its own, but keep whishing it would be LIW... Otherwise, I would highly recommend this frag to anyone who loves clean, balanced, soapy scents.

This one is soooo good. Unique. Cold, yes...But i think dark blue would describe it much better than this white does... Definitely unisex. I can imagine it on both sex no difference. There's something hot and sexy in it...Deep and mysterious. It's not for "barbie girly girl"...It's for woman. It's def my favorite fragrance lately. It suits cold and hot temperatures...Day or night. Even though it's sillage isn't that great, so if you prefer your frag goes in everyone's face u might wanna use something else for club nights... For me this is very "pro" designed fragnance. I just LOVE IT!! p.s. also, i got a few compliments wearing it, mainly from man ;-)

This perfume is a hidden gem! At the first spritz I didn't quite know how I felt about it, but my god, as the hours went on it just kept getting better and better. So intimate and delicate yet fresh and mysterious. I can't quite put my finger on it, it's not floral yet it is, its not really sweet but there's a cozy sweetness/warmth that comes after a few hours. I want to say melon and cucumber, but also not haha. I absolutely love it. It's a fresh, cozy and feminine scent, very relaxing and not cloying in any way. It lasts really good on clothes ;)

Years ago I bought a dupe version of this from FM perfumes and loved it . I had never smelled the true version but when FM discontinued it , I searched the Internet for months and finally today my dream was granted. It smells divine. Clean, soft and fluffy, like freshly laundered towels in a luxurious fabric softener. Its nothing like ANY of my other fragrances. (Check them out, im quite eclectic) . The bottle is also a true masterpiece. Its a love from me. 🥰🥰🥰

This is my first women's fragrance that I use, and just love. Subtle, elegant, cozy, relaxing and simply beautiful. I have not experienced such a nice experience with any other scent for a long time. Projection moderate, but longevity almost whole day. That's what I like. Perfect for whole year, any season, no matter it's a rainy day or the sun. For me, it's a beautiful unisex...

Clean,kind and young... a caress in the wind. This is a special fragrance,suitable for spring or summer days, the cotton flower and the cyclamen give off a tender and clean aura, a soft but intoxicating sillage. A modern eau de parfum,which does not go unnoticed..love it!! =) Sillage: 5.5/10 Longevity: 7./10 Scent: 8.5/10 Overall: 8.5/10

Hunted high and low for a bottle of this. When I first sprayed this it smelt quite masculine to my nose. Then it settled and it's everything everyone said it would be and more. Beautifully floral and powdery, I feel like I'm always chasing the scent on myself as I cant get enough.

When i initially sprayed it, it smelled like roses and sweaty...cucumber? But the dry down is very delicate. A perfect "your skin but better" scent for spring summer. It doesnt last long on the skin but stays on clothes forever. A go-to and very good price

A scent that relaxes my body and nervous system. A breath that brings calm. A delicate, watery-floral composition—skin scent. And even though I have to press my nose to the fabric to smell it after a few hours, I’m glad it surrounds me.

it’s a very feminine and modest perfume, yet quite strong (so don’t overspray it to avoid headaches!). suitable for office or uni / school. truly a fresh laundry scent in the best way possible!

Amazing "fresh-washed-clothes" parfum. A adore it!!!! Similar to Nivea smell, so simply what I was looking for:)

I am in love with this scent. A very fair perfume. Fair price, fair quality. This is my first truly clean perfume, as I have been trying to get into that scent family lately. I am not sure if I distinguish any of the notes listed in particular, but the overall scent smells like an expensive soap or expensive body care (which I don’t even own, but can imagine smells like this, lol) on my skin. I think this is an all year round fragrance, white, clean, a little soapy and quite elegant, but not too complicated. It develops especially well during spring, when it’s not too cold or too warm outside and it just makes you feel so pretty and clean. That being said, this fragrance doesn’t feel refreshing or cold, if anyone is looking for a cool clean scent for hot summers, this is neutral/warm-leaning in my opinion. Longevity is quite poor, 3 hours max, but sillage is quite good the first hour or so. Would have loved it even more if it lasted and projected more. Overall: 8.5/10

Snowy sweet powder as it is. The iris here is dry and cosmetic, the rose is crisp and cold, and of course, pure white musks. The fragrance is like fresh soft linen, warm white cashmere that hugs you by the shoulders. A clear association with an early winter Saturday morning, when there is no need to rush anywhere, you can lie in a cozy bed and drink tea. The fragrance will suit everyone who works closely with people, because it does not create discomfort around. But be careful, this snow-white bottle in the humid heat can smother with its musk.

It starts out as a lovely freshly washed linen scent with an aquatic touch (which I assume to be the cyclamen). Iris is definitely there and becomes a bit like creamy soap in combination with the rose. It becomes notably weaker, a bit sharper and slightly more masculine (I blame spruce) in the drydown. I feel like this is a good scent to put on after a shower, to feel fresh for just a bit longer. I wish the opening lasted longer though, I miss the lightness/airiness in the drydown. The scent fades very quickly

I have it and I love it, it's an easy everyday choice. I suddenly thought, you know Noa by Cacharel? To me it almost stinks offensively (and I think it's lily plus coffee, unbearable). But if you were inspired by the warm softness of Noa, and removed all the bold offensiveness, you'd get this. Shiro doesn't smell cheap. It smells well-rounded, it's very gentle, very calm and balanced. An all-year-round perfume.

This one is very clean and fresh. I absolutely love the bottle. If you have smelled Nivea hand cream in the blue tub this smells just like it. It also smells like Moschino Toujours Glamour. Not an exact dupe they both differ but very much in the same vein. If your seeking a pretty clean fragrance with nice longevity yet not one that is screaming I am here in your face then this is your girl. So happy with it.

I love scents that remind me of fresh laundry. This one is simply perfect. I have been looking for my signature scent for a very long time as I am very sensitive to strong scents and get headaches easily. I work in an office where people never wear perfumes so I wanted a soft one. I have to say that it reminds me a lot of Byredo Bal D’Afrique. I own a sample of it and they both smell so similar in my wrist!

Great! A truly white scent. I think I smelled magnolia or/and some water flowers on a musky base. Also maybe some light woods in the drydown ... White flowers, definitely, but not at all sweet or cloying. Absolutely transparent, sheer, discreet, delicately floral skinscent. Perfect for spring and summer. My new favourite from Masaki Matsushima! Only drawback: rather poor staying power - about 3 hours.