Lost Alice

Lost Alice by Masque Milano has quickly become my favorite fragrance. The smell evokes a feeling of stepping into a warm British tea room and ordering a large slice of warm carrot cake with tea and cream. I was immediately drawn to the milky notes and the gourmand cake scent. It feels comforting in a way that a warm hug would feel. I don't pick up on the powdery description, but mostly the milk and baked good accords. It doesn't feel too young or too old, and strikes the perfect balance of a comforting smell. It's the type of smell that I would want people to remember me by when giving goodbye hugs. Generally I only do only one or two sprays that are distributed on my wrists and then dabbed on my neck. Because I don't use much it's not overpowering, but I do smell it if I'm using hand gestures when I talk. I've found that if I'm having a particularly stressful moment or day I will smell my wrists to relax myself. Originally I had purchased this scent as an add on to some other purchases. I was buying samples from Tigerlily Perfumerie online and this was listed as one of their New & Noteworthy scents. The quote of "too much black pepper, and no, the black pepper is not too much. It is balanced to perfection!" sold me on buying this sample. I am hesitant to spend so much money on only 35ml, but I haven't found another scent like it.

Absolutely love Lost Alice! I am a DIE HARD FAN of Alice in Wonderland. I mean, it's obsessive what a fan I am. Disney's movie, as well as the new ones with Johnny Depp, never cease to captivate my imagination. Lost Alice smells like buttery scones with the most mouthwatering red currant jam and black tea with lots of cream. It possesses a magical, somewhat mysterious quality that is hard to pinpoint. I pick up a little of the broom, which helps to place the perfume in the outdoors and reminds me of the momeraths, haha, but it's extremely subtle. Hours later the gourmand qualities retreat a bit, while iris grows to provide elegance. By this point the perfume is more subtle on my skin, but it's extremely pleasant with milky orris butter. I can't believe there is no fruit in the pyramid because some type of red fruit is quite prominent. The official description mentions "white roses painted red", so maybe that is what they mean? Yet I do not notice the scent of rose. In the past, when I wanted Alice in Wonderland vibes, I wore Blossom Jam Tea Cakes by Solstice Scents. I highly recommend that any other big Alice fans try it out! It is more gourmand with cakes, honey, jam, milky tea and wildflowers. But if you prefer a more proper lady-like perfume, Lost Alice is perfect.

Lost Alice opens with a clear black pepper. A very clear black pepper. I can only smell carrot and tea if I concentrate. The fragrance gradually turns into a creamy, smooth texture. It becomes a scent similar to those nostalgic lipsticks that we used to find in our mother's handbag and that we used to sneak on. There is a nice powderiness that does not suffocate you. It is a very unique fragrance for me. It made me say I'm glad I bought it. However, this scent seems to polarise on different skin, so it is a complete surprise because of the milk, sandalwood and black pepper. It blends beautifully on my skin. The projection is also very good. I don't think anyone has the bottle when they make statements like 'carrot cake-like' and 'gourmand'. By looking at the notes, they are making it up with an enormous imagination. Never expect anything gourmand. But I fell in love with the scent, it's fabulous. Fans of Alice's Adventures in Wonderland will love this scent. 🫖❤️👧🏼🥕🥛🍄😺 10 hours later: It lasts a lot longer on the skin than I thought it would. The last sensation is a very slight sweet milk.

🐰 Easter Bunny in a Bottle! 🐰 This is such a whimsically fun and darling fragrance, and I'm particularly enjoying it with Easter just around the corner... It’s perfect for spring! Lost Alice is a unique fragrance, entirely unlike anything else in my collection, and I absolutely adore it. I'm not a huge fan of super sweet gourmands, and I certainly would not classify Lost Alice as such. While I detect a hint of "carrot cake", it is expertly blended with so many other ingredients including powdery orris/iris, and tea rose. There's a splash of bergamot and the tiniest sprinkle of pepper... nothing overpowering, just enough to add interest. A sweet creamy note that must be the "milk" along with sandalwood pulls everything together. I don't really detect any "tea" per se. But the entire experience is definitely evocative of Alice in Wonderland... or even the Easter Bunny! Aptly named, Lost Alice will take you on a delightful journey! Silage and longevity are strong for me (around 4-5 hours) but that's with 6-7 spritzes. Highly recommended!

This is a definite LOVE for me. It really showcases what ambrette and carrot/carrot seeds can do. In my opinion, they are the primary notes, followed closely by orris/iris, sandalwood and a tea accord. BarbieBright hit the nail on the head, comparing Lost Alice to the slightly sweeter and perhaps slightly more youthful Zoologist Rabbit. I have that as well. If you like Rabbit, you should like this, and if you like this, you would probably like Rabbit. Lost Alice is complex. It is soft, rich, creamy, powdery and lactonic, yet spicy, woodsy and aromatic. I imagine dining in a fancy Manhattan restaurant, sipping hot tea with cream and a touch of sugar. A salad is served, drizzled with a rich, creamy and savory dressing. The waiter hand grinds fresh black pepper onto the salad and it hits my nose as it falls. The fragrance gets sweeter and slightly gourmand in the dry down, like a creamy carrot cake custard. The current Fragrantica score of 4.09 is inexplicably low. I would rate this a 9/10 with a Fragrantica score of at least 4.35.

I’m in love. It smells like tea and carrot cake and it’s soft and delicious. And it LASTS and projects on me with even the tiniest spray!! It’s there to greet me when I wake up if I wear it to bed. And who am I kidding, I have been putting it on again in the morning. My next full bottle purchase if I can find it in stock somewhere, can’t wait to have it for this spring. Side note but the running joke at work is that I go down rabbit holes so this is perfection conceptually as well for me. Edit, I ended up buying it on special at Maxaroma while they had a coupon and branded free travel spray deals running. Very happy. To add to my impression of the fragrance, this isn’t cold for an Iris fragrance likely due to the ambrette, it’s of a neutral temperature to me, and ideal for transitional weather. Later edit: I see comparisons to Meander. When I smelled Meander I didn’t think of this fragrance at all, though I did enjoy it I thought it leaned masculine to me, whereas this leans feminine.

This was a blind buy for me. I love tea scents and when I heard about this one it was instantly on my radar since Alice In Wonderland is one of my favorite Disney movies. If you don't like iris/orris notes this will for sure be a skip for you because the orris is very present in this one for me. It's a powdery/lipstick orris. This is also quite a bit more floral than I thought it was going to be, I am really picking up on the rose and broom notes. The notes that stick out the most to me are: rose, ambrette, bergamot, orris, sandalwood and tea. That being said, I do like this perfume but I wish that it was a tad more milky and slightly less powdery/floral. I can see this being a year round fragrance which is always a bonus for me since I don't like feeling limited to a season with a fragrance. I don't find it to have very good longevity, maybe 3-4 hrs? So I guess the name Lost Alice is apt since she gone after about 3 hrs (at most). Lasts a bit longer on clothes.

Lost alice: really quite an accurate representation of it’s name. The direct Alice in Wonderland influence is absolutely what called me to this fragrance as I am a huge fan. I think that this is a really beautiful representation of a flourmand. It has this beautiful cakey imagery, it is like a buttery delicious carrot cake that is iced with an iris frosting and little candied flowers. It is really powdery and lactonic, it gives that whimsical tea time in a garden fantasty that is really lovely. The english tea, steamed milk accord, and orris are really the main players in my opinion. While the ambrette, broom, and sandalwood bring this really fluffy texture throughout the entire fragrance. The bergamot and black pepper in the top notes aren’t super prominent to me, I usually have trouble with frags that are too peppery but this one is really fun and well blended.

I had a sample of this laying around and decided to put it on after my shower today. I just went and ran errands and I felt *blushes* so pretty! This is a very light, bright, almost dainty perfume. It is sort of chai tea, sort of carrot cake, but doesn't wear like a typical gourmand. Powdery but not old lady. A little herbal sum' sumthin' lies underneath. Oh and it projects like hell! I was walking around in a constant cloud of Lost Alice for hours, and standing three feet away from people because I was worried I would choke them out. I believe the ambrette is the culprit, as I am particularly sensitive to musks - in the best way! Love this but not convinced it is masculine enough for me to have on the shelf - even as a man who loves women's fragrances.

Evokes buttery lipstick and soft sweet pink setting powder, like a little girl's dream of a grownup vanity. I agree with the milky cookie or tea remarks. Below someone wrote "It felt naughty to wear this even though everything about it suggests innocence." I picture a young kept woman of an older time, enjoying the spoils of early marriage. She's gotten all done up on a chilly night to go out and get treated to an Italian dinner date. She's innocent, basically cosplaying the role of a more mature woman. She's grown in society's eyes, but still a giddy girl. Not an everyday scent, but very special. Much more feminine than what i usually go for, but could continue to spark joy when used sparingly :)

truly so lovely. the ability to pick out each individual component works heavily in its favor because it feels like pinpointing each character/scene from the book. heavily milk and rose, tea and lipstick, a little pepper and something nutty and earthy to ground it. SO soothing on skin, wears very mild and feels like a hug. it's like an autumn walk where your imagination runs wild and every color and creature becomes something magical. like your own face is following just behind you and telling you what to do. sometimes i think it's too mature for me and the rose or pepper peek through the lipstick to remind me where i started. love love love

ooo ooo ooo she's got a new fave. I LOVE THIS FRAGRANCE. I looked at the notes and was already like, how could I not love this and I was right. The cozy and warm but fresh hug you need. Someone asked me who the type of person to wear this frag was, and I said someone with wanderlust, where good/wild things always happen to them and they walk around with this bright eyed naivete about how unique their circumstance is or how special they are (in a good way!). Then I went on the Masque Milano site and read the description and OMG YES, this is Alice (from Alice in Wonderland's) Tea Party! YES.

I am so surprised by this scent in the best way possible. The carrot, black pepper, tea and milk especially stand out to my nose. It feels creamy and spicy with a slightly floral powder note that isn't quite rose, but something adjacent. I get the amberette and musk at spray, but the dry down showcases the sandalwood beautifully and if you've ever smelled bourbon mash, there's a bit of that too. This isn't gourmand and I wouldn't consider it a floral either. Whatever it is, it's complex and gorgeously done. I'm really happy to have this in my collection.

Damn. I got this randomly in their Advent Calendar. Didn't expect anything nice because I don't love orris, powdery notes in general. This is ~80% 'something familiar' female likable perfume but the rest of it... omg, it's so so surprising, I've never smelled anything like it. Definitely get a sample at least. My only regret is having smelled the sprayer itself - it has a tiniest hint of lemon (not bergamot or other citruses) and with that note the scent becomes literally perfect to my taste. Sadly lemon always dissipates almost the second you spray it.

Masque Milano's Lost Alice is perfection. A work of art. A gourmand delight. A great, comforting fragrance for bedtime. I purchased a 35ml bottle and expect to buy many more over time. It one of my most-loved and worn perfumes. Close your eyes and you are there with Alice during the tea party in Wonderland. Master perfumer Mackenzie Reilly hit it out of the park with all the bases loaded and then some. Masque Milano wants her to contribute a fragrance to its Donne di Masque collection. I say bring it on!

It is a very light and pretty fragrance, like the sweet frosting on the carrot cake. It does start with a cool orris root, which is brightened by the top notes. It quickly fades to a warm, sweet, and lactonic base that sits close to the skin, but is still worth seeking out. The Alice in Wonderland reference helps the fragrance; it transports me to that little room with the Eat Me cake or The Mad Hatter's tea party - good fragrance, great marketing.

Does anyone else not get any gourmand notes whatsoever? Where in the world is the carrot CAKE coming from? This is 100% a powdery, herbal tea and it has almost no sweetness to me 🫠 I like it but it’s not what I was expecting at all. Edit: I guess this just needed to sit for a bit, or maybe my nose just picks up more sweetness now, I don’t know. But I get the carrot cake now. Sweet and powdery, and does remind me of Alice in Wonderland.

This scent has taken me by surprise in the best way! I'm not usually drawn to creamy or powdery fragrances but there's something in Lost Alice that radiates such comfort & beauty that blows me away. It's mellow without being dull, sweet without being saccharine, powdery without the diaper/cosmetics bent. It's just lovely. So feminine & comforting. A single spritz on a chilly day has had impressive staying-power & sillage.

This is tea time in a bottle! Opens with an aromatic and fresh black pepper paired with a hint of spiced sage. You quickly get a buttery orris with a sweet carrot and the smell of afternoon tea. There’s a dewy rose lingering in the background as well. The dry down is a milky sandalwood scent with powdery broom and remnants of that orris and tea. It’s cozy, powdery, milky, and softly earthy. A really fun scent

I’ve seen a lot of people saying this perfume smells very sweet (some even claim it to be sickening), but to me it is more spicy than sweet. i think it’s perfectly balanced! It smells like a garden with a hint of carrot cake. I LOVE the carrot note. I do not smell milk at all tbh. I actually blind bought this perfume and it’s one of my favorites!!