Flam

This was a blind buy and my first from the house of Memo. I am so impressed by this scent. It starts of with straight up jasmin, and its a true jasmin, a light and airy but very much nature-like jasmin, that took me by supprise. If youre not a jasmin-fan i can understand why this would throw you off. For me, i do love jasmin: walking past jasmin out side and just get that sweet scent traveling in the wind, it makes my eyes roll. Even though, its not really what i would prefer to smell like in general - BUT - after 35-45 minutes or so the fragnance starts to settle, and turns in too this sweet (but not too sweet), warm, cosy, balsamic, a bit woody, light and airy scent that dances around you and vibrates from you, and it is SO beautiful. I LOVE a fragnance that is not in your face, its there, it lingers and it draws you in. I got complimented my first wear, and o truy thing its gourgeous. Upliftig, sensual and teasing, yet light airy and easy going, cute. I think a man could easly pull this off (after the jasmin-burst), even though i do find it a bit fem. I am going to wear this day and evening, id class it as a possible signature scent, and its probably gonna be mine from now on, due to the drydown that i absolutely adore. I dont think this gets the hype it deserevs, i have not tried others from Memo but im so in love with this scent and gonna dive in to the house.

Flam is easy to understand. And easy to appreciate. I agree with jolla - that this is not Alien. Id rather say that it has its particular sweetness, but the jasmine here is amazing. For the sake of making a point - to my nose, the drydown leans slightly towards jador infinissime (nutty creamy yellow floral with vanilla and amber ) than to alien’s specific type of synthetic jasmine on white amber. The jasmine sambac here is more like the one I can smell in Jo Malone (jasmine sambac and marigold). Also, in comparison to Alien - soft cedar is felt in the drydown, balancing the ambery sweetness and preventing it from becoming too syrupy or cloying. The cedar is like in Jaipur Bouquet Boucheron, but although it too has jasmine sambac, cashmere etc ... it is a greener fragrance altogether. So, in defense of those who find Flam too similar to Alien, I can say that it is possible that if you like one you may like the other. Flam is a lovely sweet jasmine sambac + amber + cedar and I’d love a FB of it, should further testing confirm our compatibility. I refrain from calling something dumb rich, however, Flam is the type of fragrance that one finds themselves easily reaching for, especially when they want to smell effortlessly delicious and stunning.

As a Norwegian with family from Flåm it is a bit funny to read all the reviews here comment on how it does not smell like Flåm. To me this is such a typical Norwegian scent and I love it. Norway is a country with a great variety in the seasons. Within a year you will experience rain season, flowers and green forrest as far as you can see, warm summer days and swimming, harsh winds, fresh wood and crispy leaves, snow and icy hills....the list goes on. The only things that are constant is the culture of hygge, nature and comfort. To me it makes perfect sense to blend Jasmine, which is a common plant to find in gardens and streets in Norway, with Cedar and Cashmere, which are common scents in cabins here. The vanilla and amber feels like a nice way to bring the warmth and hygge into the blend. To me, this smells like a good night with friends inside your cabin in Norway, at any season. It feels very cozy and is a pretty easy to wear scent. I get that it might not be the scent that some expected, but it is very Norwegian to me. Other than that, this perfume has a great longevity on me and it project a lot!

So, WOW and what a surprise! This Flam and Sintra. If I had to live with only 4-5 forever floral fragrances for the next 5 years, two of those fragrances would be Flam and Sintra. I was looking forward to trying this fragrance, given all the hype it receives. I purchased sizable decants of Flam, along with six other Memo-Paris fragrances. To my surprise, Flam turned out to be one of my favorite fragrances. To my nose, Flam is similar to Granada but not as pedestrian, not as screechy. There is no juxtaposition of white florals with Flam. The perfume unleashes an extremely pleasant jasmine note brightened with sage. There is evidence of bitter orange in the opening. Linear & rather singular, Flam does not develop much, which is fine. Remains jasmine forward with musky, vanilla, woody dry-down notes. Longevity is fair at 2-3 hours and silage is minimal. Flam is a safe, wearable, feminine floral fragrance that seems easy to love.

Jasmine is such a misunderstood floral. It’s meant to be a tad pungent - not a dainty, fruity, ultra feminine floral that we often imagine when we think of blooming flowers. That’s what I love most about jasmine, it’s not a “Barbie” floral, it’s a sensual, musky and confident flower that can be worn during all seasons. Whereas alien was too much of a jasmine punch, I feel like Flam is softer and more wearable. I would even go as far to say that this is an office and airport safe scent. This more so reminds me of a less sweet, warmer Donna Born in Roma with the woody floral profile. I’m surprised reviewers have not mentioned the comparison with DBIR and Flam as the notes mirror each other in a sisterly fashion. The final dry down is a warm and creamy hug of vanilla, cashmere, and distant jasmine. This should be rated much higher well into the 4/5’s. Safe buy if you love a floral woody combo and would like a more niche DBIR.