Flam

This was a blind buy and my first from the house of Memo. I am so impressed by this scent. It starts of with straight up jasmin, and its a true jasmin, a light and airy but very much nature-like jasmin, that took me by supprise. If youre not a jasmin-fan i can understand why this would throw you off. For me, i do love jasmin: walking past jasmin out side and just get that sweet scent traveling in the wind, it makes my eyes roll. Even though, its not really what i would prefer to smell like in general - BUT - after 35-45 minutes or so the fragnance starts to settle, and turns in too this sweet (but not too sweet), warm, cosy, balsamic, a bit woody, light and airy scent that dances around you and vibrates from you, and it is SO beautiful. I LOVE a fragnance that is not in your face, its there, it lingers and it draws you in. I got complimented my first wear, and o truy thing its gourgeous. Upliftig, sensual and teasing, yet light airy and easy going, cute. I think a man could easly pull this off (after the jasmin-burst), even though i do find it a bit fem. I am going to wear this day and evening, id class it as a possible signature scent, and its probably gonna be mine from now on, due to the drydown that i absolutely adore. I dont think this gets the hype it deserevs, i have not tried others from Memo but im so in love with this scent and gonna dive in to the house.

Flam is easy to understand. And easy to appreciate. I agree with jolla - that this is not Alien. Id rather say that it has its particular sweetness, but the jasmine here is amazing. For the sake of making a point - to my nose, the drydown leans slightly towards jador infinissime (nutty creamy yellow floral with vanilla and amber ) than to alien’s specific type of synthetic jasmine on white amber. The jasmine sambac here is more like the one I can smell in Jo Malone (jasmine sambac and marigold). Also, in comparison to Alien - soft cedar is felt in the drydown, balancing the ambery sweetness and preventing it from becoming too syrupy or cloying. The cedar is like in Jaipur Bouquet Boucheron, but although it too has jasmine sambac, cashmere etc ... it is a greener fragrance altogether. So, in defense of those who find Flam too similar to Alien, I can say that it is possible that if you like one you may like the other. Flam is a lovely sweet jasmine sambac + amber + cedar and I’d love a FB of it, should further testing confirm our compatibility. I refrain from calling something dumb rich, however, Flam is the type of fragrance that one finds themselves easily reaching for, especially when they want to smell effortlessly delicious and stunning.

As a Norwegian with family from Flåm it is a bit funny to read all the reviews here comment on how it does not smell like Flåm. To me this is such a typical Norwegian scent and I love it. Norway is a country with a great variety in the seasons. Within a year you will experience rain season, flowers and green forrest as far as you can see, warm summer days and swimming, harsh winds, fresh wood and crispy leaves, snow and icy hills....the list goes on. The only things that are constant is the culture of hygge, nature and comfort. To me it makes perfect sense to blend Jasmine, which is a common plant to find in gardens and streets in Norway, with Cedar and Cashmere, which are common scents in cabins here. The vanilla and amber feels like a nice way to bring the warmth and hygge into the blend. To me, this smells like a good night with friends inside your cabin in Norway, at any season. It feels very cozy and is a pretty easy to wear scent. I get that it might not be the scent that some expected, but it is very Norwegian to me. Other than that, this perfume has a great longevity on me and it project a lot!

So, WOW and what a surprise! This Flam and Sintra. If I had to live with only 4-5 forever floral fragrances for the next 5 years, two of those fragrances would be Flam and Sintra. I was looking forward to trying this fragrance, given all the hype it receives. I purchased sizable decants of Flam, along with six other Memo-Paris fragrances. To my surprise, Flam turned out to be one of my favorite fragrances. To my nose, Flam is similar to Granada but not as pedestrian, not as screechy. There is no juxtaposition of white florals with Flam. The perfume unleashes an extremely pleasant jasmine note brightened with sage. There is evidence of bitter orange in the opening. Linear & rather singular, Flam does not develop much, which is fine. Remains jasmine forward with musky, vanilla, woody dry-down notes. Longevity is fair at 2-3 hours and silage is minimal. Flam is a safe, wearable, feminine floral fragrance that seems easy to love.

Jasmine is such a misunderstood floral. It’s meant to be a tad pungent - not a dainty, fruity, ultra feminine floral that we often imagine when we think of blooming flowers. That’s what I love most about jasmine, it’s not a “Barbie” floral, it’s a sensual, musky and confident flower that can be worn during all seasons. Whereas alien was too much of a jasmine punch, I feel like Flam is softer and more wearable. I would even go as far to say that this is an office and airport safe scent. This more so reminds me of a less sweet, warmer Donna Born in Roma with the woody floral profile. I’m surprised reviewers have not mentioned the comparison with DBIR and Flam as the notes mirror each other in a sisterly fashion. The final dry down is a warm and creamy hug of vanilla, cashmere, and distant jasmine. This should be rated much higher well into the 4/5’s. Safe buy if you love a floral woody combo and would like a more niche DBIR.

I can see the comparisons with Alien (which I love) but to me this is closer to Rouge Malachite and M. Micallef's Glamour (both of which I also love) - ie, less jasmine-dominant, and more woody/ambery in character. It does have a soft, creamy jasmine that will appeal to jasmine lovers, but on my skin the jasmine weaves in and out of the woody amber, rather than being the foundation of the experience. It opens with a beautiful peppery golden woody note, although I don't find any citrus/bergamot. The florals don't emerge for several minutes, and when they do, it is more like opening a wooden box and smelling a floral corsage sitting within, rather than a big bouquet just gathered from the plant. In time, the cashmeran note becomes apparent as a warm fluffy powdery layer enveloping the skin. Overall a harmonious experience, I would say it's unisex but leaning slightly more feminine.

Memo is one of my favorite niche houses and Flam is probably my favorite fragrance from them (close tie with Lalibella). The jasmine in here is so much more inviting than in Madurai which, after a year of trying, I can finally appreciate even though it's quite indolic. I don't get Alien at all from this. And I wore that almost exclusively for years before getting into collecting fragrances. You dint need to be a jasmine lover to appreciate Flam, bc its blended so well with the cashmeran and vanilla that it's pleasantly creamy, not screechy. Thus is definitely not blind buy safe, but certainly worth a sniff!

This gave me an instant “What’s that remind me of?” at first sniff. Within mere moments, I realized it’s Mugler’s Alien. #1 Angel fan here, but I never warmed up to Alien. I suppose Flam gives my nose what Alien was lacking BECAUSE I LOVE THIS. On my skin, it smells like Alien plus citrus, tobacco, vanilla, a pinch of powder - and a hint of Blanche Bête. Are we sure there’s no tuberose? Really lovely composition. Intoxicatingly creamy and resinous. Perfect sweetness. Warm, sumptuous, and cozy. I get a little Black Opium Le Parfum from the drydown. Favorite jasmine sambac-forward fragrance so far.

This is like a summer edition of the original Alien. It is a very light jasmine scent with a citrusy freshness, warm amber and a tiny hint of sweetness in the base. It's just lovely! I expected a much richer, deeper scent, but at the same time, Im glad I'll get to enjoy my decant during summer. I must say that Memo really mislabeled this one. I get nothing of a small Viking village in this fragrance. It is more of a jasmine overgrown wall in a small Mediterranean town with a lemon orchard behind it. Way overpriced as the performance is not great.

I don't know what a "typical Norwegian" scent is like, but if Flam is a good description of what "typical Norwegian" is, I want to live there. Flam is a creamy amber floral with an ever-slight touch of dryness. Smelling it makes me feel like discovering a beautiful jasmine tree that's been basking in the sprint/summer sun. In the dry down you can smell the most supple cashmeran and semi-sweet vanilla. If you are looking for a well blended white floral vanilla that's not too complicated, this is for you. So elegant and effortless.

Bravo Memo, you've managed to produce another fine fragrance. The jasmine in Flam is masterfully restrained allowing the other notes to shine. The reviewer below me was spot on regarding Flam having a slight resemblance to Jo Malone's Jasmine Sambac and Marigold. Flam has more depth and better sillage. I was really hoping this was going to be another flop. Looks like I'll be purchasing a full bottle. Can't believe I've slept on this house all these years! UPDATE: I PURCHASED A FB. I'M HAPPY.

I've had this fb for 3 years and fall in love all over again when I pull it back out in the spring. Its a moderately heady jasmine and cashmeran blend that would probably be too dense for warm weather but for the Memo signature musk which seems to diffuse and disburse the scent in every possible direction. Arghhh, its so bright and feminine, in the best way possible. My God, I love this one so bad. I'm such a Memo fangirl its actually kinda crazy how much I love this house LOL

Flam is a fantastic fragrance. Your first impression will be that it smells feminine because jasmine is overwhelmingly the dominant note in the composition, but I'm a straight guy and, man, I wear this and I think it smells so damn good. And yet, I can also imagine my wife wearing it without either of us being self-conscious about it. Guy or girl, I highly recommend giving Flam a shot.

this is a beautiful, warm, heady jasmine scent that is almost animatic to me. on my skin it smells like warm skin on a hot day, i do get a sweat quality there but not in a bad way in any means. i think that’s what makes it even more intoxicating and of course the heady jasmine is the star of the show here. i weirdly am in love with this.

At first whiff this is Alien. A bit more nuanced, perhaps. But then it settles and becomes sweeter and brighter. I still get an Alien vibe, but this is so much more! If Alien is Winter, then this is the thaw. Not quite Spring, neither nor. Absolutely beautiful. Do I need them both? Probably not. Do I want Flåm? Yes, yes I do!

I adore this. A cozy warm vanilla floral with amber that is not at all heavy. A perfect counterpoint when my nose is tired. It really does evoke a cozy Scandinavian cottage—clean lines, warm wood, knit throws and furry white rugs. Great to wear before bed or when you want to feel comforted.

Very feminine. Very jasmine forward, if you like/love Alien from Mugler you will definitely enjoy this one as well! It’s a sweeter, creamier and well blended jasmine fragrance than Alien. A lovely scent for sure. Long lasting and the sillage is very good. IG @smell.pretty

I love this fragrance! My skin pulls strong vanilla and cashmeran notes on the dry down and it almost smells gourmand on me. This is the perfume equivalent of hygge to me, I understand why its named as such. Sufficient staying power and sillage to justify the price.

It’s the love child of Rouge Malachite and Bouquet Encore. A rich and creamy jasmine to my nose, but a thin veil of femininity on my skin. So elegant, classy and graceful like a dancer wearing a silk dress and her hair in a bun. It’s elusive and addictive.

This is a beautiful jasmine amber that starts a little bit fresh from the bergamot, similar to Fragonard Grain du soleil and Mugler alien essence absolue. Verry feminine good for spring and date night in the summer