Brand New

Brand New is an absolute triumph—a fragrance that feels as invigorating as a crisp ocean breeze yet as comforting as sun-warmed skin. From the very first spritz, the scent opens with a dazzling burst of yuzu and coconut water, creating a fresh, juicy brightness that immediately captivates the senses. A touch of pink pepper and salt adds a refined sparkle, enhancing the fragrance with a subtle, airy sophistication. As it unfolds, Brand New reveals a beautifully balanced floral heart, where neroli, peony, and lily of the valley bloom softly, adding an elegant, romantic depth. The creamy smoothness of coconut milk ties everything together, lending the fragrance a luxurious, almost addictive softness. Finally, the dry down is where the magic lingers—blonde woods, musk, and a whisper of cardamom settle into a warm, sensual embrace, making Brand New a scent that feels effortlessly chic and endlessly wearable. Perfect for any season, Brand New is a fragrance that exudes confidence, sophistication, and originality. Whether you're drawn to fresh, radiant scents or crave something with a subtle, creamy warmth, this fragrance is a must-try. If longevity holds up, this could easily become a signature scent—modern, timeless, and completely unforgettable.

Brand New is a tropical fragrance that stays sweet throughout the opening, mid, and base. Outstanding! It's for those who can live on the beach year round or frolicking in pineapple patches.

Brand New reminds me of a coconut salt scrub I got in the Florida Keys. It’s a rich, densely lotiony, and creamy solar fragrance without any overly dramatic florals. A sweetish, meaty and oily feeling coconut is the main note with a base layer of musk. There’s a little bit of pepper and neroli to lift this cloud of whiteness off the skin. Peony stirs in a lemony fresh ribbon of pink floral into the white tingeing it the lightest pastel. This perfume is pretty much universally appealing, very easy to wear in most situations, and very well priced. It projects off the skin several feet so people can smell you but it’s never obnoxious and it lasts a surprisingly long time, 8-10 hours.

Brand New opens with a touch of tart fruitiness, some green facets, and a soft creaminess. It's a lovely soft summery scent. It reminds me of something, perhaps a toned down Bal D'Afrique. The drydown becomes a touch sweeter and creamier with the musk supporting it all. It's a beautiful scent that is definitely worth trying.

really sophisticated sunscreen

sunscreen leaning coconut water with a subtle sweetness, warm cardamom spice, and peppery musks. Florals here are clean, musky with a soft saltiness in the dry down. Dries down to a fairly reserved beachy scent with a subtle creaminess that resembles a fancy face cream. Nothing extraordinary or standout, but feel like it’d work for someone who doesn’t really wear perfume but wants to smell like something of nothing for a beach day.