Toy

Okay for those who actually want a review from somebody who has tried the fragrance then you're in luck. In a very condensed nutshell this fragrance is a fresh woody, citrus very clean and uplifting the opening is a mixture of zesty bergamot and juicy mandarin, it's lovely, extra freshness and a hint of dryness is supplied by juniper and cedar however that's about it. This is a perfect aromatic scent, very familiar but not cheap or boring. Toy is in fact quite classy and natural, kinda reminds me of milisime imperial or Ed Hardy Love and Luck. Very wearable and charming but by far the most interesting thing about Moschino Toy is not the smell it's ALL about the packaging. If this had just been a normal release in a bottle I doubt it would get the fanfare. I know it's rediculous and stating the obvious but this gimmick is great and worked on me I love the little bear, it's super cute. Moschino fragrances are good across the board and this one fits in and keeps up that reputation, the longevity is quite impressive too for what is essentially a fruity lightweight scent. I had to get it just from a collectors point of view but in all honesty had the fragrance been awful I truly may have thought twice. You get a cool teddy and a nice fresh fragrance...Simple.

My first impression of the presentation (name and 'bottle') of this fragrance is that it would be bizarre in some way but upon sampling it, I find it is a very pleasant unisex scent. It's basically a very light fresh men's cologne scent...the kind that as I walk through sampling in the men's department I think to myself..."Ooh, I really like that... I might steal a few sprays every now and then..." I'd most likely identify this as a 'feminine men's cologne' rather than a 'masculine woman's perfume'. Would definitely lean towards being a young men's scent...although the Teddy Bear presentation might not appeal to a man buying for himself, his girlfriend would find it irresistablely cute and get it for him for his birthday, anniversary or Valentine's Day. Edit: I've had it on going on 3 hours now and I'm liking this more & more... women, give this a try; it's gorgeous!

The packaging is definitely limited edition-not sure about the fragrance though.Having smelled this today I have to say that I loved it.Its that kind of smell that is familiar(to my nose a mix of Calvin Klein,Crave maybe and some fresh Hermes) and very sexy.Yes it's fresh.yes it's clean.yes it's long lasting.never smells cheap.perfectly unisex a tad more masculine,at least on me.It reminds me of the smell of apricots,which I love.Cannot really describe it but it's a very fun,playful and inviting smell.Unique and quiet adorable teddy bear presentation.If I didn't have second thoughts on how much money I keep spending on fragrances-this is £80 for one size 50ml EDT-i would have already gotten it.Thumbs UP from me .

I think Jeremy is a genius! Like it or not, it changes the game in the history of Fragrance packaging. It's very refreshing after seeing all the boring and low quality flacon glass in the market in the last 10 years. Take Kenzo, their flacon used to be so beautifully crafted, now not anymore. At least Moschino stays true to their quirky fun philosophy. I think it's a very smart way of marketing, and there's nothing wrong with it. Just like diamond encrusted Clive Christian, svarovki encrusted Bond No 9 perfumes or some special edition Laliques. Anything wrong with those? Not at all. If it's an Hermes, that plush toy would be a big NO NO. But if looks fun and quirky,.. it's Moschino, ya'll.. So, Go Jeremy! -AB-

What an adorable packaging. I open the box and see what looks like a box for a toy bear. Its clipped in like a barbie doll too. The bear is nice and soft and its just all over adorable. When I spray it on my skin, I smell the juniper berries and the bergamot, not so much the mandarin. As it dried down, I pick up the lavender, cedar and musk. Its a nice unisex fragrance over all. It doesnt scream female or male fragrance, its just a nice over all unisex fragrance that smells quite woody with a hint of lavender.