Toy

Okay for those who actually want a review from somebody who has tried the fragrance then you're in luck. In a very condensed nutshell this fragrance is a fresh woody, citrus very clean and uplifting the opening is a mixture of zesty bergamot and juicy mandarin, it's lovely, extra freshness and a hint of dryness is supplied by juniper and cedar however that's about it. This is a perfect aromatic scent, very familiar but not cheap or boring. Toy is in fact quite classy and natural, kinda reminds me of milisime imperial or Ed Hardy Love and Luck. Very wearable and charming but by far the most interesting thing about Moschino Toy is not the smell it's ALL about the packaging. If this had just been a normal release in a bottle I doubt it would get the fanfare. I know it's rediculous and stating the obvious but this gimmick is great and worked on me I love the little bear, it's super cute. Moschino fragrances are good across the board and this one fits in and keeps up that reputation, the longevity is quite impressive too for what is essentially a fruity lightweight scent. I had to get it just from a collectors point of view but in all honesty had the fragrance been awful I truly may have thought twice. You get a cool teddy and a nice fresh fragrance...Simple.

My first impression of the presentation (name and 'bottle') of this fragrance is that it would be bizarre in some way but upon sampling it, I find it is a very pleasant unisex scent. It's basically a very light fresh men's cologne scent...the kind that as I walk through sampling in the men's department I think to myself..."Ooh, I really like that... I might steal a few sprays every now and then..." I'd most likely identify this as a 'feminine men's cologne' rather than a 'masculine woman's perfume'. Would definitely lean towards being a young men's scent...although the Teddy Bear presentation might not appeal to a man buying for himself, his girlfriend would find it irresistablely cute and get it for him for his birthday, anniversary or Valentine's Day. Edit: I've had it on going on 3 hours now and I'm liking this more & more... women, give this a try; it's gorgeous!

The packaging is definitely limited edition-not sure about the fragrance though.Having smelled this today I have to say that I loved it.Its that kind of smell that is familiar(to my nose a mix of Calvin Klein,Crave maybe and some fresh Hermes) and very sexy.Yes it's fresh.yes it's clean.yes it's long lasting.never smells cheap.perfectly unisex a tad more masculine,at least on me.It reminds me of the smell of apricots,which I love.Cannot really describe it but it's a very fun,playful and inviting smell.Unique and quiet adorable teddy bear presentation.If I didn't have second thoughts on how much money I keep spending on fragrances-this is £80 for one size 50ml EDT-i would have already gotten it.Thumbs UP from me .

I think Jeremy is a genius! Like it or not, it changes the game in the history of Fragrance packaging. It's very refreshing after seeing all the boring and low quality flacon glass in the market in the last 10 years. Take Kenzo, their flacon used to be so beautifully crafted, now not anymore. At least Moschino stays true to their quirky fun philosophy. I think it's a very smart way of marketing, and there's nothing wrong with it. Just like diamond encrusted Clive Christian, svarovki encrusted Bond No 9 perfumes or some special edition Laliques. Anything wrong with those? Not at all. If it's an Hermes, that plush toy would be a big NO NO. But if looks fun and quirky,.. it's Moschino, ya'll.. So, Go Jeremy! -AB-

What an adorable packaging. I open the box and see what looks like a box for a toy bear. Its clipped in like a barbie doll too. The bear is nice and soft and its just all over adorable. When I spray it on my skin, I smell the juniper berries and the bergamot, not so much the mandarin. As it dried down, I pick up the lavender, cedar and musk. Its a nice unisex fragrance over all. It doesnt scream female or male fragrance, its just a nice over all unisex fragrance that smells quite woody with a hint of lavender.

Toy is one of my favorite everyday, anytime fragrances. It’s a very comforting scent. It’s clean, slightly sweet, definitely unisex. It does kind of resemble some mens shower gels and deodorants but only slightly. The bear is adorable. Genius marketing. With a few careful, yet easily done modifications, I’ve made my bear refillable and I’ve purchased tester bottles which are the same size bottle that fits inside the bear.

I love the packaging and it makes me so happy to look at everyday. I still have the same one that I got when it first launched and I am trying my best to keep it in good condition. I absolutely love the aromatic scent and it feels like a cozy home in winter to me. It's really warm and inviting with no offensive scents to be found.

I just noticed that Nordstrom is selling this exclusively in their U.S. stores and on their web site. Have to order it... if for nothing else, for the appreciation of the packaging and the concept. At least Jeremy Scott managed to break through the clutter of all the fragrances out there!

Love the bottle/bear and love the juice! But hate it that the head comes off way too easily. Wish it’s a screwed on or magnetic one though. Really does go with the word ‘soft toy’. Wish I can get a larger bottle without the doll for practical use though.

The bear is absolute adorable. The fragrance itself is nice, wearable, safe and longlasting. Who likes CK One, will also love this one. The only downside is the price. With almost 100€ for 50ml bottle, I doubt it will be added to my collection:(

Adorable packaging!! The juice itself have a very great longetivity, silage is nice too... Somehow i got scent of coconut?? However... my best perfume for now... its just bit hard to find nowadays and pricey for 50ml :(

I should've known... It's like I deliberately chose to ignore the comment section because this does smell like your generic 3 in 1 men's shampoo/shower gel. It's the juniper berries, I suspect. Because of my impulsive nature, I tried using pliers to remove the bottle, nope, bad idea. Although my disappointment grew immensely, I sometimes use it to refresh my room. If only, it had a bit of tweak in the composition, this would've been huge. I can sense the lingering vanilla, it just doesn't mesh with the rest. This fragrance was a bold move, if they were smarter(and more evil I guess), they could've made it a gourmand with some woody, green notes in the base. Talk about gluttony or something, unfortunately, it is what it is.. Edit... You know, this sits on my bookshelf as a decoration as I don't have to worry about the sunlight damaging the perfume. I can count on my hands how many times I've worn this. On those times, the alignment of stars, weather my hormones happen, and this darling blossoms. None of the mentioned shampoo smell. It is what I've mentioned. Green, mossy, woody and sweet, like summer walk through the nation park would be in the month of August. So sad, I can't wear it that often. It's not made for UK weather but that's okay. I don't worry about it going bad

As with Moschino Fresh (the windex spary-like bottle) I HAD to have this! Packaging is just too crazy and novel to pass. Absolutely unpractical too, but who cares!! :) I love me some kitschy-fun packaging just as much as I love a classy bottle. Anyhow, on to the fragrance: I was getting really mixed impressions from the reviews I read here so wasn't ready to blind buy it just yet (it's not on the cheaper side!) Finally I got to test it at a duty free shop and was pleasantly surprised! It is not as generic or cute-sy as I expected it to be. Very pleasant citrucy-woody smell, actually quite on the unisex-masculine side. So I bought it and got to wear it a bit more in the last days. Most prominent on my skin appear to be the bergamot, orange, lavender and woodsy notes. All the while I had this vague feeling of something quite familiar until I figured it out! It smells very much like Calvin Klein CK One, so much similar in fact, even if you look at the ingredients, it makes sense. Only that Toy seems to me a bit more deep, warmer and multidimensional, a bit more rich and in the end woodsy. Longevity is nothing crazy, I think it will be hard to get more than 4-5 hours on the skin out of it. Overall - very happy! If you love citrus and woodsy notes- give it a try!

This is interesting... It starts out resembling Eau Gentiane Blanche d'Hermes. -There is something dusty and vegetal about it, maybe the hawthorn. No, I wouldn't say that lavender is strongly detectable. You go on testing something else thinking that this is a Moschino you wouldn't desire. And then you return home. And a couple of hours pass. And BOOM. You cannot stop sniffing your wrist. This is one of the perfumes that evolve in a really interesting way. An exception to the rule of in-your-face-sticky-sweet-scents that just fade away. This one CHANGES. And LASTS. The drydown is femminine, powdery and smooth, somehow reminding me of an old Donna Karan Signature bath line back in the 90's. I don't know if I would give my precious money to get it, since I am not in love with it. Still, I will test it again -and if someone gave it as a gift to me, I would gladly wear it and explore it. Bottomline. Though I am not a fan of the packaging, sorry, when it comes to the perfume, hmmm, there IS something about it. Let it unfold, give it time on your skin.

Considering that I only bought Toy because I wanted the bottle, I've been pleasantly surprised by the actual juice. It's not a unique fragrance or anything, but it is highly wearable seasonless, uncluttered & clean. Toy seems rather masculine at first application as the lavender is sharp and cold at first, but after the other floral notes begin to develop it turns out that toy has a near-perfect balance of masculine and feminine scent notes; both men and women can wear it, at any time of the year. I don't usually like lavender as I find the clean scent to it very overpowering, so I thought I'd dislike Toy. however, as I said, the violets, sandalwood and hawthorn soften it a bit, lending Toy a bit of depth. The juniper leads the fruity notes for a faintly boozy feel, whilst the cardamom adds a spicy kick to everything.

I bought this for the bear, but I was so scared to smell it because of all the bad reviews and the notes (I'm a gourmand lover who hates lavender). I'm surprised to find this very pleasent. It is a slightly sweet fresh scent that is nothing new and unusual, but it is not bad at all. I can't detect individual notes, it is just soft and fresh with some spicy sweetness. It leans feminine on me, but could be unisex.

A strongly woody unisex scent. More masculine than feminine in my opinion. It got my eye immediately, but it's not a must have. The bear is unnecessarily big and the price too high. Childish and weird packaging. It's not a bad scent and I would like it on men, but I wouldn't wear it or buy it myself.

Hoping anyone can help. I'm hoping to buy a bottle of this unused. I'm not overly fussed about having the box. If anyone genuine is selling please give me a message 🫶🏽

This is so adorable! Some of you are snobs! This is clearly a safe fragrance for young people. The bottle is funny and I'm sure it's gonna be very popular among teens

If anyone has this for sale please let me know. I’d like to buy it. I really like the scent and bottle. It’s the only one from the toy line that I like.