Phloria

I’m reviewing the body lotion. I chose to get this to wear under my signature Carner Danzatoria because I wanted to add a bit more floral & lactonic lotion note under it. I’ll update how that combo goes later ... by itself it’s a balmy tropical coconut sunscreen sweet tuberose scent. It’s a little bit like Molinard Tuberose Vertigineuse which also has a coconut smell with tuberose, that I actually wear only in winter bc it’s nuclear & works with the warm spices. Boy, I wouldve prob loved this in perfume form last winter, but I already have similar scents now. If you wanna smell like suntan lotion / beachy, this is nice. I’m hoping the coconut dies down a bit. Even though that note isn’t listed ... Overall, not unhappy with it as a lotion, but glad didn’t buy the perfume. I think this is just a pretty nice sexy body lotion scent which for whatever reason I’m craving lately for fall. Also, I think this is pretty feminine, helps add something feminine & pretty to my unisex perfumes. I prob couldn’t have really chosen anything better than this on sale. Layered with a perfume for fall, prob adds a bit of floral, sexy sweetness. I think men will like it ... adds bit more depth, amber base to layer with a perfume. Some subtle woods come through in dry down, keeping it from being cloying floral sweet & a touch more unisex. I will say you will not smell bad with this. It’s a nice vacation, sunscreen lotion coconut leaning white floral, which will suit many women, prob year around. & it’s thankfully not overpowering, not too strong in lotion form at least. I can’t wait to shower & layer this with Danzatoria. For hopefully my signature fall combo scent. I think that will be lovely layered with the spicy white & yellow floral in that. 👍 My very first layering attempt. I think I’m getting skilled enough to know which notes will blend well together & on my skin. 🪄 Update: I love the two layered together. Working great. I don’t know how I like the citrus opening. I don’t like that note much on me. But it fades and blends into sweet creamy woody white floral. While this isn’t very expensive or classy smelling like my Danzatoria, I’ve found I’m craving it. & just applied the lotion while I’m going to clean house. & it’s uplifting me & making me feel happy like I’m on vacation. It’s a great mild tuberose, reminded me how much I love tuberose in fall / winter actually. I was looking for similar perfumes but there aren’t all that many in this note that are a youthful blend & not too bubblegum sweet. (I like tuberose but absolutely hate the smell of gum & hate gum.) This is also really decidedly sexy. Again, I think men will like, think I might also order the travel spray perfume while it’s on discount before gone for good. Update: I bought the 1.7 oz ... I think I love this currently, combined with the lotion will be great. I think it’s a sexy date night perfume for me. I like the creamy lactonic aspect, makes me feel like I’m wearing a lotion on its own. That specific thing is hard to find in the white floral category. I actually love tuberose in winter. This will lift me up on dark days.

I was very surprised and impressed by this fragrance. I got it in a sample pack from Phlur and I thought that Lost Cause was my favorite until I tried this. I personally really love these aquatic/ozonic type fragrances. It definitely reads floral as the dominant smell, but there are these watery notes that make it a bit unique. A few sprays do pack a punch and it has reasonable lasting power, although I wouldn't describe it as long-wearing. Scent Description: Aquatic Floral Sillage: Medium - within several feet Longevity: ~4 Hours Presentation: Bright Blue Bottle.

So far this is the only fragrance I've tried from Phlur that I needed a full bottle of. And it's being discontinued! I get a lovely bouquet of white florals that are sweetened from the bergamot. This is beachy and summery without going into coconut, suntan territory. A little bit of citrus would be even more perfect here. Unfortunately like the other Phlurs I've tried, it doesn't perform the best on my skin, but that first 30 mins to an hour I'm in love before it begins to fade.

This is one of my favorite Phlur scents and one I’m really sad they discontinued. I’m going to need a dupe eventually when I run out. It’s gardenia-heavy but I love a good gardenia scent. It’s creamy with some bergamot and solar notes. I don’t notice the sandalwood until the dry down but it’s light, this isn’t a woody fragrance. I get a good 6 hours out of this scent even without applying a moisturizing base

I find this beautiful. It is a warm, solar, creamy jasmine gardenia smell, as described. It could be described as simple, but it does what it does in a sophistocated and effective way. I am a lover of Soleil Blanc and this immediately came to mind upon first spray. Looking forward to putting this on after a day at the beach and a hot shower. Its what I wanted every other solar perfume to smell like.

I am not a white floral type of girl. However this fragrance hits all the right spots with me. It is a lovely creamy white floral dream. In order to make it last I would suggest layering it with the matching body lotion. It does remind me of the Tom Ford Soleil Blanc which is another favorite of mine for summer and sometimes even in the Winter when I have the Winter blues.

Beautiful white floral fragrance. I typically don’t love stuff like this but this is fresh and beautiful. It smells like clean laundry. It doesn’t come off too powdery or overly mature. Definitely breathes youth into a scent profile that doesn’t generally appeal to younger audiences.

Soooo surprised I don't see Rouge Malachite in the reminds me off. It's almost exactly the same, with a dash of a little bit extra freshness that I'm missing from RM. Perfection for humid spring/summer days down here in TX! So sad this is officially discontinued!

Got this half off on their going away sale for the scent :( lowkey scared they’re never gonna get it back bc it’s sooo good the perfect floral for summer, smells like a white lotus hotel room overlooking lush greenery. Yasss

To me it smells like when you freshly get out of the shower and the scent of a floral soap mixes with the smell when you put on a creamy, milk like lotion. I personally love this smell on myself, smells amazing.

Like TF Jasmin Rouge meets summer! Love this scent just based off test strip. Did not test on skin and can’t speak for performance.

I don't really get the solar note... But I do get a coconut note. Or is coconut part of the solar family?

Love! A regular in my rotation!

Personal: 6.5/10 – It’s not offensive, but it’s not special either. I mostly enjoy it, though it's a tad sour on my skin. Mass appeal: 8.5/10 – White florals with creamy sweetness are very approachable. Not polarizing. Performance: 7/10 – Decent, but doesn’t project too much. It does stick around for a while though. Value: 5.5/10 – Phlur’s pricing is fair, but this smells like any number of designer florals. Uniqueness: 5/10 - It's a sweet, slightly creamy, inoffensive white floral. Nothing new. SCORE: 65/100 Full bottle buy? NO, pleasant but redundant with other more designer-ey white florals. Blind buy? YES, it’s safe enough, but nothing exciting. Recommend? YES, if you want a polished, easygoing, creamy white floral. Date night? YES, feminine and smooth, but more casual than seductive. Office safe? YES, professional and simple. Most people won't mind it, but don't overspray. Pros: Mass appealing, easy to wear, soft and creamy white florals. Not much to love. Cons: Generic, forgettable, and lacking depth. Aside from that, not much to hate either. This is a VERY safe floral fragrance. This is the sweeter version of Ameline, if you ask me. Whereas that focused more on pink florals and citrus, Phloria focuses more on white florals and citrus. It's two sides to the same fresh, bright floral equation. It's nothing remarkable, and if that's what you're after, this is a perfectly fine option. But compared to the plethora of designer, and even some niche, white florals out there, this one isn't anything outstanding. Very simple, very linear, and you can guess what it'll smell like. Phlur's take on simple white florals. And as long as you're fine with something very simple, it's good! Otherwise, you won't find it particularly enthralling or memorable. Review #65 in my fragrance journey – this fragrance I own as a decant

People seem put out by the brand's positioning for some reason. Phlur is a mid price perfume brand, which has a USP of delivering light, airy, clean skin scents. That's it. That's what is does. It doesn't stray outside its lane, it doesn't try and trick you with marketing to think it would be selling deep dark beast mode perfumes. This office wear, light sunny day, family gathering, go shopping with friends type perfume. The longevity isn't amazing because that's not what they do. I don't want to smell the same all day. By 5pm, if I'm done working I want it to have worn off so I can wear an evening scent from another house that will take me on into the night. Phloria smells like high end suncream, white florals, coconut and a light touch of musk. I've had similar with the French brand Nuxe at half the price but I'm not mad at this, it's been nice wearing it out on a spring morning walk with my dogs round the park whilst I looked at the cherry tree blossom. It's made me want to book a beach holiday so it can't be that bad! * About 4 - 5 hours later it has dried down to a really deep musky skin scent. It's really hanging onto my clothes and I'm enjoying how it has developed.It doesn't have good projection but that's not the vibe of this perfume house anyway.

This is a nostalgic scent through and through... the scent memories this dredged up was a fun experience! In the first 30 or so minutes this reminds me of my childhood holidays in Florida, specifically being at the theme parks on a day where the air is thick with humidity, and walking past or queueing up for one of the water rides. In the dry down Phloria morphs into a sort of "upscale hotel lobby in a hot climate" type scent, which dredged up even MORE memories! It begins to resemble a typical "sunscreen" scent, but not entirely, as throughout its entire wear time Phloria is unapologetically floral. In the beginning green and aquatic notes sing through and the combination of the three sort of resembles chlorinated water if you squint. When those die back, the sandalwood comes out to play and gives Phloria that kind of creamy chemically almond/nutty scent profile that you get from sunscreen. Has good longevity (about 6 hours) and doesn't project a ton but isn't intimate to the skin either. Obviously a perfect choice for spring/summer and IMO is unisex despite being so strong on the white florals!

I'm reviewing the body lotion of this fragrance from Phlur. I haven't bought the perfume. As another person pointed out in reviewing the parfum, this is a great layering scent. How perfect to be in body lotion form. In the Winter I always have to apply lotion, and how wonderful to get to layer this lovely fragrance in the process. And the lotion itself is very emollient and softening to the skin, absorbing in thoroughly in just a couple minutes. I tend to layer with other feminine scents instead of trying to feminize more masculine scents with it. It's just really, really feminine, so I wouldn't try to fight that or even complicate it. But can add dimension of layering to a stronger feminine perfume for sure. The scent reminds me of Carolina Herrara perfumes.

i've tried all the fragrances from phlur, and this is by far my favorite of the bunch. does it last? absolutely not, but that just seems to be one of the big issues with this house. on the first spray, i get a sweetened creamy coconut blast, almost cotton candy like - lots of ethyl maltol in this one. after 5-10 min, you get more of those white florals (i get more gardenia and tuberose than jasmine) and solar notes, almost wet feeling, but not aquatic because its missing that marine/salty edge. after a bit, its all sandalwood - no musks to be found here. fresh, clean, and pleasant, if not a bit boring. because of this, and the performance issues, it's not worth a FB (unless you get it massively discounted), but i've enjoyed wearing it for testing.

Phloria by Phlur gives me the exact same feeling as Soleil Blanc by Tom Ford — pure sunshine joy, like I’m off on holiday with zero responsibilities. It’s got this breezy, beachy vibe but without any of that burnt skin or sunscreen smell. Just smooth, sun-drenched floral goodness. Honestly, it might be one of the most floral fragrances a masculine-presenting person can pull off without blinking. Super gender neutral if you’re into florals — and this is a lot of flower. Think big tropical blooms in full sun, but somehow still wearable and carefree. It’s giving “main character walking barefoot on a warm terrace”.

Phloria is a tropical-ish sunscreeny scent that's a bit reminiscent of Tom Ford's Soleil Blanc (and a lot cheaper.) They aren't dupes, as Soleil Blanc is a bit more complex, but they both have that slightly metallic bougie sunscreen vibe that I think comes from the solar notes. Phloria is a warm weather day time scent that's like walking in a white flower garden on a tropical island. Basically what I get is the white florals mixed with that sunscreen smell. The florals aren't too creamy or indolic nor too screechy and bright. Perfect for summer or if you need a vacation fragrance and like gardenia and tuberose.

I kinda like this. Mostly because I adore tuberose and this is a predominantly a tuberose fragrance to me. It starts out strong bublegummy tuberose, green notes, cyclamen, gardenia and solar notes then I mostly smell Ylang, true Tuberose, and a small hint of sandalwood on the dry down. There is alot of notes going on here and I'm not sure I understand the combo, but its not unpleasant. Overall its a fresh, almost aquatic white/blue floral tuberose scent thats pretty unique. I wouldn't own this but I could see some people loving it.

Let me start by saying I love a white floral scent and this one is definitely one! The gardenia and jasmine take center stage and the skin musk, bergamot, and ylang oil help to soften it up! However it is a bit one dimensional because it really takes its place as a white floral and not as anything else. I think this could also work beautifully layered with a sweeter scent like vanilla 28. It’s nice but I wish it was more complex!

Gardenia and bergamot dominate this scent. The fruitiness and solar notes vanish after drydown. The gardenia is bright and only vaguely lactonic. I like the soapy, vintage quality gardenia scents bring, like 1940s Elizabeth Taylor chic. Soft, modern take on vintage Hollywood. Turquoise midcentury convertible in Palm Springs kind of vibe.

This is perfect for white floral lovers. This would be best suited on a woman in her 30s I think? It kind of reminds me of a cross between Nest Wisteria Blue and TF Jasmin Rouge. It's beautiful! But I do get the sense I'm a little too young for this fragrance to make sense on me. I also think this would be great for hot weather.

Floral and powdery, without being old lady. Grounded by a nice mild woodiness that is earthy but not reminiscent of any specific tree species. Mild, stays close to the skin. Very slight projection for a few hours, lasts as an intimate skin scent all day, but will only be noticeable to people literally hugging you.

I don't get all the hate - to me the perfume is very similar to Bronze Goddess and Alien Goddess which I like a lot. As someone mentioned there is no coconut note, but I can smell it. Blue bottle is a little bit misleading, cause I would use it on the beach on a hot summer day.

White flowers, white wood, citrus and a bright aura. Resonant. Semi-strong. A nice, feminine frag. Clean and dense while people refined, and semi-pungent. All in a good way. 🙂 So far, my favorite offering from the house.

Bought this because summery white florals are my fav and initially didn’t like it!!! With time I’ve grown to absolutely adore this scent 💛💛 bummer it’s being discontinued.... :(

This smells extremely similar to Aerin Hibiscus Palm, but it’s a bit muskier. It layers well with JHAG Vanilla Vibes.

Very similar to Soleil Blanc but soapier. For someone else that will be perfection.

I bought this as a blind buy based on a YouTube review. I probably would have taken a pass on it, if I had sampled it beforehand. Not because it isn’t a decent fragrance, but because I need to fall in love at first sniff for me to want a perfume in my collection. Right after application, the aldehyde definitely hits you, along with a coconut scent (which is unusual, given that there isn’t coconut listed in the fragrance notes). Perhaps that comes from the solar+laconic notes? Upon dry-down, it definitely becomes less off-putting with the jasmine and sandalwood taking centre stage. The coconut vibe still stays as well. It is reminiscent of perfumes of bygone era. Perhaps that comes from the aldehyde. Not my cup of tea, but I could see some people liking this.

Phlur seems to have a knack for advertising themselves as beautiful solo scents when that is just not what they are. Phlur is a great layering brand and this one is no different. While "lost cause" may be great for fresh scents, "missing person" may be great for aromatic/spicy/leather scents, this one is great for any floral scent. Out of all the scents I think this one is the most versatile in use. You can certainly wear this by yourself and feel great, but unless you layer it with something more complex like Piper and Pierro's "Veil" or even something darker like "Black Orchid" by Tom Ford would go great with this. All of these scents are meh on their own but fantastic with others that compliment its fragrance group

A really powdery white floral with the slightest creamy hint from the sandalwood. I really don't get much of the bergamot. Powderyness is not my favorite, but this is nice to layer with fragrances that I'd like to add a floral touch to. Edit: I used to think this was an ok fragrance, but the more that I think about it, the less I like it. Phloria as a creation now strikes me as overdone (another powdery white floral) and poorly done—for some reason upon reflection, I can no longer see past its overpowderiness, and can't even enjoy the white flower. Not necessarily the scent itself, but its remembrance has become sickening to me.

Phloria is not my kind of scent profile. I don't really enjoy beachy coconut scents much. I tend to prefer those kind of scents in candle or air freshener form. They are pretty on other people, but not the kind of fragrance I like to personally wear. Phloria opens up with what smells like coconut milk to me and ylang-ylang and gardenia. It's been on my skin for two hours and is pretty much gone. It does smell nice, but I'd rather smell that in a candle. I have a sample of this scent from a Phlur discovery set that I will keep and pull out here and there in the summer, but this is not a fragrance going on my wishlist.

I didn't get any citrus out of this. On me, it leans heavy into the white floral with a hint of musky sandalwood. The white floral was strong enough that I could taste it for the first few minutes that I had it on. It feels like a heavy and old-fashioned floral fragrance until it hits the half-hour mark when more of the musky sandalwood comes through to balance out the floral. It settles into a musky floral that wears close to the skin.

If you don't already own a spring, beachy, floral vanilla perfume, then go for this one. It's quite nice now that I've given it a few days. Here are the notes from the back of the packaging: Top: bergamot, wet greens, cyclamen Heart: Ylang essential oil, golden gardenia, jasmine sambac absolute, tuberose Base: vanilla, wolfwood captive, skin musk, sandalwood, ambrox, cedarwood

This is nice, definitely a white floral but the dry down isn't sharp it’s soft and you get the sandalwood with a hint of sweetness. Very pleasant :) —————————— Update3-4-25 I really dislike it lol it has such a sharp offensive scent, I have not worn it once

Nice solar perfume but the notes listed are incomplete. Per the website: Top: Bergamot, Lemon, Wet Greens, Cyclamen Heart: Ylang Essential Oil, Golden Gardenia, Jasmine Sambac Absolute, Tuberose Base: Vanilla, Skin Musk, Sandalwood, Ambrox, Cedarwood

I love this in the summer heat but occasionally smell chlorine if it's not warm enough outside or inside for it to properly develop ... So I guess I'll save it for summer. I normally get all of the solar notes not really white florals....

The scent felt familiar. It is a lovely fragrance, but I couldn't help but notice striking similarities with a scent I have - Clean Rain. Crisp, watery notes and the overall aura of freshness. It stays close to the skin.

I used to love this but now all of a sudden it smells like a public restroom to me. I got a travel size when it went on sale since they're discontinuing it, I wonder if it was a bad batch? :(

Reminds me on Aerin tuberose le soir or hibiscus palm, or tom ford soleil line. A nice sunscreen scent with a touch of saltiness. Not revolutionary but nice

Pretty much just straight up white floral / tuberose to my nose. If you are are a fan of this genre, definitely worth a try!

Gardenia and jasmine bomb. Poorly blended. Not for me

zesty sandalwood. vanilla candle and white florals

I bought the full Phlur sampler set and honestly I wasn’t thrilled with any of them (the 3 original fragrances were my favorite), but Phloria was my least favorite of the bunch along with Not Your Baby. Phlur advertises this as “a white floral for people who hate white florals”— well, I still hate white florals. This is a juvenile gardenia bomb with no complexity whatsoever. I gave it to my 10yo, she loved it.

I have no idea where everyone is getting "floral" for this. This smells like you opened a family size bag of loose sweet tarts and stuck your head in. It is a straight up candy smell - There is no escape. Headache inducing for me.

Immediately gave me a headache and made me sneeze. No thanks. But also I generally don't get on with white florals, so perhaps this is no surprise.

It’s alright. Basic citrus and white floral with little longevity. Better to be worn in the summer or spring if you want a light scent.

Definitely a big NO from me. All I can think of is old-fashioned old lady in the 80-s. Very comparable to Cacharel Lou Lou, no!