Strawberry Letter

I have a hard time with strawberry because it always ends up smelling either artificial or like a strawberry milkshake, and while that’s lovely, I don’t necessarily want to wear it. This is a very realistic strawberry, especially when it opens up. It definitely dries down to some cross between Burberry Her and like someone else said — BR540, but with more strawberry and less amber. It reminds me of the Johnson & Johnson strawberry shampoo that my mom used on my hair as a kid, which I also used for my daughters when they were little. It’s not a shampoo-like scent, but it’s got that jammy comforting strawberry note that they put in their shampoo, not the artificial candy-like one. I don’t find it as sweet as other people are describing here. It’s almost earthy and juicy, I also find that the strawberry note stays for a good 3 hours. I’ll definitely agree that it fades, but not within minutes. However, I do realize that Phlur’s fragrances are entirely different on everyone’s skin and to everyone’s noses, so please take that into consideration. Definitely not something I’d blind buy, but has more mass appeal than I was expecting. Everyone who smells this on me asks what it is and I’ve had both my sister and my husband ask if it’s my shampoo. But again, I don’t think this is a shampoo-like scent, it just has a note in it that I believe is bringing back strawberry shampoo scent memories for them too. Very unique addition to my collection, I couldn’t decide on it at first, so I bought the travel size but I’ll be replacing it with a full bottle once I run out.

I own a lot of Fragrances and I haven’t been WOWED by a Fragrance in a very long time. I see exactly why this Fragrance is ALWAYS sold out. I purchased a Travel Size of this Fragrance when I got the notification. I’m a Travel Size Queen I learned the hard way purchasing 100ML of Fragrance suggested by Influencers. However, this Fragrance smells AMAZING. It smells like a Strawberry Fanta. It’s a Beautiful Strawberry Fragrance. Sweet; Sexy; Feminine; Cozy and Earthy. If You’ve ever been to a Strawberry patch this is what it smells like. The “Earthy Notes” in this Fragrance is what sold it for Me. I’m not a “Earthy”; “Woody” note Girl. Owning Burberry Her EDP and Burberry Her Elixir do You need this maybe not. However, in my opinion You get more Strawberry in this Fragrance without whatever that note is that makes it a turn off for some People. Then again I ain’t here to tell anyone how to spend their funds! I absolutely LOVE this Fragrance I’m definitely getting a full size bottle as I’m already seeing it as my Spring and Summer signature scent!

my absolute favorite fragrance from Phlur. i blind bought the full bottle last summer hoping for the best and ended up getting through more than half of it by the time summer was over. it's reminiscent of a strawberry shortcake doll minus the plastic, and lip smackers except more elevated. it's juicy and tart, and the florals add so much freshness! the earthiness rounds it out and sets it apart from being just another juvenile fruity fragrances. It fortunately doesn't turn medicinal the way a lot of fruit forward scents do (looking at you cherry). it's so delightful and interesting but not derivative or riding on any particular trends like some of their other more recent scents. i always get compliments on this one, even my dad asked me what i was wearing once LOL. the longevity is decent and sillage is strong so i'm not complaining! weirdly comforting scent for me i'm guessing bc it makes me feel nostalgic. DEFINITELY rebuying once i run out!

I love the berry opening; feels very much like a Hot GirlTM scent. Escada hottie energy. I have to say, my nose doesn’t pick out strawberry specifically, but I love it. Smells like something a beautiful girl at a club would have on. I thought it would be linear and stay pretty basic, but it has some unexpected complexity as it transforms on my skin. This perfume has no business having such a nice, Chanel-like drydown. I feel strongly that there is a hint of patchouli happening even though it’s not mentioned. This really isn’t a gourmand at all for me btw. I really love this scent and so does my best friend! She keeps stealing a spritz when she comes over. I recommend it.

Well I never thought I’d love a strawberry perfume after living through the 90s, but here we are! On opening, it’s all fresh, sweet berries and forest fruits. I used to work at Lush as a student and once this has dried down it reminds me of the comforter bubble bar, but with a muskier, more sophisticated twist. This is nostalgic to me and although I won’t be reaching it for it everyday, seeing as Phlur are all about conjuring memories I think they hit the brief. Every millennial girl who hung out at the Body Shop and saved their pocket money to spend at Lush will enjoy this. It’s fun, it’s fruity and the base notes are very well blended. Enjoy!