Strawberry Letter

I have a hard time with strawberry because it always ends up smelling either artificial or like a strawberry milkshake, and while that’s lovely, I don’t necessarily want to wear it. This is a very realistic strawberry, especially when it opens up. It definitely dries down to some cross between Burberry Her and like someone else said — BR540, but with more strawberry and less amber. It reminds me of the Johnson & Johnson strawberry shampoo that my mom used on my hair as a kid, which I also used for my daughters when they were little. It’s not a shampoo-like scent, but it’s got that jammy comforting strawberry note that they put in their shampoo, not the artificial candy-like one. I don’t find it as sweet as other people are describing here. It’s almost earthy and juicy, I also find that the strawberry note stays for a good 3 hours. I’ll definitely agree that it fades, but not within minutes. However, I do realize that Phlur’s fragrances are entirely different on everyone’s skin and to everyone’s noses, so please take that into consideration. Definitely not something I’d blind buy, but has more mass appeal than I was expecting. Everyone who smells this on me asks what it is and I’ve had both my sister and my husband ask if it’s my shampoo. But again, I don’t think this is a shampoo-like scent, it just has a note in it that I believe is bringing back strawberry shampoo scent memories for them too. Very unique addition to my collection, I couldn’t decide on it at first, so I bought the travel size but I’ll be replacing it with a full bottle once I run out.

I own a lot of Fragrances and I haven’t been WOWED by a Fragrance in a very long time. I see exactly why this Fragrance is ALWAYS sold out. I purchased a Travel Size of this Fragrance when I got the notification. I’m a Travel Size Queen I learned the hard way purchasing 100ML of Fragrance suggested by Influencers. However, this Fragrance smells AMAZING. It smells like a Strawberry Fanta. It’s a Beautiful Strawberry Fragrance. Sweet; Sexy; Feminine; Cozy and Earthy. If You’ve ever been to a Strawberry patch this is what it smells like. The “Earthy Notes” in this Fragrance is what sold it for Me. I’m not a “Earthy”; “Woody” note Girl. Owning Burberry Her EDP and Burberry Her Elixir do You need this maybe not. However, in my opinion You get more Strawberry in this Fragrance without whatever that note is that makes it a turn off for some People. Then again I ain’t here to tell anyone how to spend their funds! I absolutely LOVE this Fragrance I’m definitely getting a full size bottle as I’m already seeing it as my Spring and Summer signature scent!

my absolute favorite fragrance from Phlur. i blind bought the full bottle last summer hoping for the best and ended up getting through more than half of it by the time summer was over. it's reminiscent of a strawberry shortcake doll minus the plastic, and lip smackers except more elevated. it's juicy and tart, and the florals add so much freshness! the earthiness rounds it out and sets it apart from being just another juvenile fruity fragrances. It fortunately doesn't turn medicinal the way a lot of fruit forward scents do (looking at you cherry). it's so delightful and interesting but not derivative or riding on any particular trends like some of their other more recent scents. i always get compliments on this one, even my dad asked me what i was wearing once LOL. the longevity is decent and sillage is strong so i'm not complaining! weirdly comforting scent for me i'm guessing bc it makes me feel nostalgic. DEFINITELY rebuying once i run out!

I love the berry opening; feels very much like a Hot GirlTM scent. Escada hottie energy. I have to say, my nose doesn’t pick out strawberry specifically, but I love it. Smells like something a beautiful girl at a club would have on. I thought it would be linear and stay pretty basic, but it has some unexpected complexity as it transforms on my skin. This perfume has no business having such a nice, Chanel-like drydown. I feel strongly that there is a hint of patchouli happening even though it’s not mentioned. This really isn’t a gourmand at all for me btw. I really love this scent and so does my best friend! She keeps stealing a spritz when she comes over. I recommend it.

Well I never thought I’d love a strawberry perfume after living through the 90s, but here we are! On opening, it’s all fresh, sweet berries and forest fruits. I used to work at Lush as a student and once this has dried down it reminds me of the comforter bubble bar, but with a muskier, more sophisticated twist. This is nostalgic to me and although I won’t be reaching it for it everyday, seeing as Phlur are all about conjuring memories I think they hit the brief. Every millennial girl who hung out at the Body Shop and saved their pocket money to spend at Lush will enjoy this. It’s fun, it’s fruity and the base notes are very well blended. Enjoy!

I am surprised by how much I like this one! The opening blast is fresh and pleasant, but a very young 'strawberry sweets' type punch which is not really my vibe. As it dries down though, it does bring through the fruity earthyness, and that is a lot less girly, a lot more real, and to me, really very good indeed! From the mix of reviews I definitely get that this one is polarising, and it is not for anyone looking for candy strawberry. Definitely worth a sample though, because if it works for you then you may just love it!

Smells like pulverized strawberries that have been marinating in a strawberry syrup or juice. A sweetness is there, but it’s toned down. The earthy note is very noticeable and balances the fruitiness so well. I can detect some floral notes on the dry down, which is very amber heavy. This is a sophisticated, sexy strawberry, and the longevity is amazing. This really sticks to my skin, and I can smell it all day. I get great sillage and projection too. I’m very impressed! This is quickly becoming one of my favorite perfumes.

This is just so pretty, I'm sitting here on a gloomy, rainy November day, but I smell like summertime in the garden! Sometimes I really enjoy a complex perfume with a million different notes, and sometimes I just want to smell delicious, and this does the trick. I would go so far as to say that this is my favorite strawberry perfume I've ever smelled! All the others I've tried are either too floral, or too sharp but this one is smooth and creamy. It also pairs really well with JHAG Lipstick Fever!

I was beginning to think all strawberry frags feel fake, but this take is so green and bouncy! The initial burst of berry has an intoxicating sweetness, both fresh and nostalgic. Over time, the florals and a bit of the more masculine musk comes through, but it still maintains the strawberry over it all. It lasts way longer than most from Phlur. You’ll likely smell a bit like a 2000s teen girl, but that is simply the vibe. Going to go spray this all over my clothes now, bye.

Simply gorgeous!!! 🍓✨ This is officially my new go to for Spring and Summer. It’s the ultimate daytime scent; perfect for a sunny park stroll or a boozy brunch with the girls! 🥂 On my skin, it dries down into this delicious, jammy sweetness that isn't too heavy. Its youthful and sweet without coming across as childish. Very playful, flirty, juicy, and adds such a bright, 'strawberry girl' vibe to my collection. I can’t stop sniffing my wrist; it’s a total compliment magnet

I am testing this and I like it more than I expected to. It opens with strawberry, but then the earthy notes take over and give it depth and after that I get amber. However I must be lucky in that I keep smelling strawberry as well. It really is very pleasant. Update - after a couple of weeks of testing I can confirm that sillage and longevity on me are both excellent. I will be buying a full size when this runs out. I’m really impressed with this fragrance.

I'm obsessed with how this perfume smells. It reminds me a bit of Burberry Her Elixir. The perfume has a very modern scent. My only complaint is that you can barely smell the strawberries. The perfume is marketed as a strawberry scent yet it smells synthetic just like the Burberry fragrance I mentioned. It's a good fragrance for the colder seasons but if you're still searching for a strawberry scent, you might want to keep looking.

I really actually enjoy this. It reminds me of strawberry scented candles that my grandma had in her house. It’s super nostalgic for me. On first spray It opens up, smelling like you just opened up a jar of strawberry jam, and then fades into a more decadent musky sweet scent that’s a little waxy but I personally like that I honestly might make this part of my new signature sent. It layers well with vanilla and fresh scents.

Nice, earthy strawberry. It is a mood lifting fragrance for me. I just wish it lasted a bit longer. I like that the sweetness is subtle. Plum is barely noticable. It was a blind buy for me. I was a bit worried that it will turn out to be one of those cheap, generic BBW style scents (nothing against BBW but with higher price tag I have higher expectations), but it turned out to be more elevated, classy version of strawberry.

I really like this! It feels a bit synthetic, a bit copying, but quite a bit like a sweet and earthy strawberry scent! Most the notes hold up through the dry down. I don't usually need a touch up later in the day. It's got better performance than the skin scent I thought it would end up being. Reminds me a lot of Hanae Mori Butterfly if you like sweet, feminine, strawberry scents. An interesting pick up!

Perfect more organic cousin of Burberry Her but sans the cloying or plasticky nature. Was really pleasantly surprised by this perfume — truly a gorgeous and fresh strawberry with a dry down that smells precisely what you would want from a strawberry fragrance & that too with impressive longevity. Vaguely candy like as well. Something very perfect for a picnic.

This is an excellent alternative take on a strawberry fragrance. I do not find this to be sweet or gourmand at all. It is earthy and like a real strawberry! There are way too many gourmand strawberries out there. This was a pleasant break from those. I have layered it with Vanilla Skin or Kayali Vanilla 28 to sweeten it when I'm in the mood.

This is my favorite perfume and one of the first scents I got compliments on when I started experimenting with different scents. The strawberry is perfect and the plum and cassis notes add an earthy dimension to the strawberry that make it more interesting and sophisticated. I love strawberry and this has become my everyday go-to.

Ignore the negative reviews and experience this beauty on your skin, it’s absolutely stunning. A truly grown-up take on strawberry, far from those overly sweet yum something or milkshake-like scents. Finally 🙌🏻 Plus, the longevity is impressive. It lingers in the most beautiful way. A solid 10/10 for me.

The girls LOVE this fragrance. I get compliments every time I wear it! Unfortunately, it makes my husband sneeze so I’ve retired it for a bit lol. I love strawberry fragrances and this one is such a beautiful sweet and green strawberry scent. It almost smells like walking into LUSH!