Ginza

Oh no, this is a little underrated. It's not a daring or groundbreaking fragrance, but it just smells so good. And not like Idôle or Idôle Intense at all, at least not on me. Much more exciting than Idôle, but softer and fruitier than the Intense and without the rose that both of them have. Ginza opens with a juicy, vibrant and sweet pomegranate note. It's clearly identifiable as pomegranate and not just some random red fruit, but it's less bitter than what I'm used to from this note. The florals in the heart are dewy and pretty and convey the color pink. I can sense the freesia and magnolia, and when I smell them I imagine a bouquet only made of soft pink varieties of them. So fluffy and smooth. I honestly don't know what exactly hinoki smells like. This has a woody, patchouli-infused drydown that adds a little depth and darkness to the scent, but not much. It's still mainly a floral with pomegranate. The pink bottle with the black insert is not wrong for this, but a smaller black part would be more fitting for what this fragrance is all about. It's a very well-done, somehow more grown-up and chic take on the usual fruity florals and fruitchoulis. Nothing more, nothing less. Surprisingly this performs quite well. After sampling it the last time in a department store, I went to a drugstore to get some shampoo, shower gel etc. I was disappointed everytime I had to remind myself that the lovely scent that wafted through my mask came from the one spray of Ginza on my arm and not from any of the products I sniffed. Later in the evening it's not as wafty anymore, but still noticeable. I also have Ever Bloom Ginza Flower, and while they don't smell alike, it seems to me like Shiseido took inspiration from the Ever Bloom flanker's general scent profile and texture and made a new pillar out of it.

Lovely amazing fruity-floral fragrance uplifting, clean, pleasant and with good performance in terms of longevity and sillage. I am not into floral but I could not resist this one and I am very happy I got the 30ml. As someone said is 'spring in a bottle' The bottle itself is beautiful like an essential japanese work of art. About notes breakdown I cannot detect pink pepper and the dominant fruit listed as pomegranate is not a realistic pomegranate, is more like a red juicy fruit. The Orchid flower is not dark (finally), but luminous. Freesia, jasmin and magnolia is a great springy uplifting trio. Not sure about Hinoki, I am not educated on this note, but it could be the one making the perfume so special. Not chemical drydown or initial alcohol whiff. Overall very well blended and good performance. I received lots of compliments.Recommended. 4/5

Ginza spoils us from the first moment with a premium quality that brings it closer to the niche segment. It is a fruity-floral perfume, with spicy accents. It starts with juicy pomegranate, realistically rendered, to which floral notes are added, creating fresh accords. It is youthful, versatile, elegant, effervescent like a fruity champagne. Yes, it brings very well with Mon Paris, but it seems to me a little more refined and better executed. Although it is not listed, the rose note is obvious and central, it is kept throughout the stages of the perfume's development as an axis of stability. Very good technical performance, special bottle look, with minimalist accents. A must have in your collection! <3

I really love the scent. I see pepper as one of the top notes here but I didn't smell a strong pink pepper at all. If I didn't see it here most probably I would never be able to guess it. It's very lovely and floral. Nothing in exaggeration. Can be used both in spring and summer. It has both a naive and energetic character at the same time. I bought channel tendre 7 years ago and somehow I smell some kind of rotten flower bouquet out of that perfume. When I bought tendre I was literally expecting to find a smell like this by looking at reviews. Now I'm wearing Ginza for 2 hours and I still didn't get a strong woody scent. It's still very floral.

What can i say about this one? Ugh! I love it so much! I can't wait to autumn to arrive to wear this fragrance! In my opinion it is not an autumn perfume, quite the opposite, you can wear it all year round, but for some reason I found this one perfect for the coming season! It's a youthful floral, but in the best sense, it's not as if you fall in a garden full of flowers, no, it's woody, not too intense... it's just too beautiful, I think it is very unique, not many perfumes smell like this one, and that's why I love it! 💓