Blackberry Lily

Oh wow, this hits nice: sweet, lightly-powdered, tart, blackberry rose and geranium jam. The lily is trying to peek through, but I'm honestly not getting a lot of white florals around the bright red ones and juicy, dark berries. Hmm. No caramel either. Not mad about that. Gosh, that geranium accord is pretty. The notes I am catching complement each other so well. The dry down is nothing groundbreaking but likeable. It's a fairly linear scent with the top gradually fading but not entirely vanishing. (Though, I'm 16+ hours out and it seems to survive almost totally intact on fabric.) I was worried about the base notes taking over as other reviewers have mentioned — especially that patchouli, not a fan — but it seems to be behaving on my skin. It's just a faint, nondescript, woodsy-sweet amber now. This could be an everyday scent for an energetic, young professional. It's surprisingly uplifting and pleasant. I always expect niche house offerings to underperform, but this is genuinely good. Well-blended. Well-done.

So this smells mostly like Lily and blackberry patchouli with some caramel and I'm obsessed. It smells like a much more blackberry cousin of Miss Dior edt. As it dries down it also reminds me a bit of Gold Couture with the berry/caramel combo. It develops to have a slight creamy amber and more of the rose floral comes out. It also has the slightest kick of spicyness, I'm suprised pink peppercorn isn't a note. It has a complexity yet fresh quality that makes it perfectly suited for millennial aged and I love it during the fall. Edit As of September 23 this is discontinued which is a huge shame. This is honestly one of their best scents. The owner said they have a new fruity gourmand coming out so they took this one out. They're releasing a new cherry scent so they're obviously jumping on the what was popular last year bandwagon. Such a shame

This Blackberry Lilly fragrance is being discontinued as I write this review. I managed to get 2 of the travel sprays, and I'm glad I did. I've learned my lesson. I waited too long to buy another favorite deeply discounted and discontinued by the brand. Blackberry Lilly is a complex fruity floral with earthy elements, and it lasts and projects well on me. It feels more unique and inspired than some of their newer releases (although good), which tend to be similar to trending fragrances and brands (Santal Vanille, Cherry Ambition, Amber Vanilla). The 7 Virtues have, in my opinion, made stellar fragrances, with clean ingredients and promote an ethical mission. That said I'm not happy about this fast-fashion trend-forward strategy they are leaning into.

I am BEYOND THRILLED to have found this deliciously intoxicating fragrance!!! I found it a few days before Christmas & couldn't justify spending money on myself. Fortunately I am married to the most amazing, wonderful man, & he surprised me with a large bottle for Christmas. Victoria's Secret used to have a perfume called "Victoria" in a blue & gold bottle 30 years ago that smelled very much like Blackberry Lily. When it was discontinued I was heartbroken, & I haven't been able to find anything comparable since. UNTIL NOW. This is the closest scent that I have ever found that reminds me of Victoria. Please don't ever stop making this! (But I will purchase a bottle every pay-day to build up a reserve so I never have to go without again.)

I want to start by saying that I am not the biggest vetiver fan, but this fragrances may have changed my mind! From the first spray there was a vetiver that was mixed so nicely with the tart fruitiness of the blackberry that it really smelled like I had just been around some foliage. I am a gourmand lover and this scent is not very obviously sweet to me with the usual notes of vanilla or marshmallow, but it is a realistic berry sweetness you get when you smell blackberries. I am so in love with it. There’s really such a wonderful mix florals as well that join in as it dries down. The lily smells soft and adds such a nice balance to the realistic tart berry. I really feel this one if perfect for everyday use and is not offensive to most!