Strawberry Jam

This one took a turn for the better for me! On initial spray I was so confused because I didn’t smell strawberry- just something sort of dense, almost musty and gritty. I reread the notes and thought...no, that’s not pistachio. But yes, after further wear tests, it is indeed pistachio! And I think that however you interpret pistachio scents/flavors may be important for understanding or enjoying this fragrance... This is NOT the pistachio you get in a lot of pistachio flavored foods- think muffins, Starbucks pistachio syrup, etc. These foods are flavored with almond extract (sometimes maybe pistachio paste AND almond extract, but almond is what you’re tasting for the most part). It’s the same thing you’re getting in fragrances like Kayali’s Yum Pistachio Gelato and Sand + Fog’s Pistachio Dream. The pistachio in Strawberry Jam is REAL roasted pistachio- nutty, earthy, slightly herbaceous, creamy, crunchy, dense, & savory. Once I realized this, I was able to fully grasp what was going on. It really brings the strawberry back to nature, but in a warm, cooked down, freshly picked strawberries for homemade jam type of way- not in a dewy, cold, fresh strawberry type of way. I’ve since become addicted to wearing this and smelling it gives me so much joy! I’m surprised that a lot of people don’t get the pistachio, because it stands out and lasts through the whole wear for me. I also agree with the references to the Strawberry Shortcake doll. It’s not *exactly* there, but close. And I love it!❤️🍓🍰 Anyways, sorry for saying pistachio so many times. Pistachio.

Finally - a strawberry fragrance that smells good! I have been waiting so long and disappointed by so many other releases and reviews. (Honestly any influencer that recommends Burberry Her for this purpose needs the electric chair.) I'm a Gen X who loved the smell of Strawberry Shortcake dolls. This fragrance captures that essence in the best way (soft strawberry, minus the plastic). It's very wearable at any age, not overly juvenile like I was afraid it would be. Is it similar to Yum Boujie? Absolutely. But I find the Kayali version a touch more of that synthetic smell (and it's a bit sweeter). Yeah, it might be redundant to own both, but I like having options. Sometimes I will wear both, one on each wrist. If I had to pick out of the two - Strawberry Jam would be my choice. An important note - both fragrances quickly moved to the top of my most complimented fragrances, ever. (And I have an extensive collection of fragrances from niche to designer, so take that as you will) My only con about this fragrance is it lasts about as long as I can run on a treadmill. I keep a travel spray in my purse for this reason.

Omg I loveeee this! A cartoon strawberry 🍓 with lashes in a pink tutu is exactly what this smells like. The personification of girly and fruity. A wayyy wayyyyy better blended, more mature version of bbw Strawberry pound cake (but honestly SO much better than SPC) and then it gets fluffy and slightly more reminiscent to ybm { with no coconut -yay!!} after drydown. I find it most similar to Burberry Her og but much more strawberry forward. Its so pretty! Longevity is not great but not terrible either ngl so spring for a purse travel too if possible to reapply on the go. If YBM was too much and just too juvenile for you, try this. Edit: damn I really really love this guys, rivaling Burberry Her og and Fraagola Saalaata as my #1 strawberries of all time and i dont say that lightly! It's had me in a chokehold for 2 weeks now, I just keep reaching for it everyday! Home Run, 7V. Also really pretty layered over Burberry Her og, a combo I've been using lately

There are three big strawberry-forward scents available right now— Phlur Strawberry Letter, Nest Santa Barbara Strawberry, and this one, 7 Virtues Strawberry Jam. This is one is by far my favorite. It leads with a juicy photorealistic strawberry vibe, then pulls in some musk, and then settles into a sweet strawberry marshmallow. The kicker here is that I am NOT a gourmand girly, but this one still works for me. It reminds me of Burberry Her, but Her was tooth-achingly sweet for me and gave me a headache, while Strawberry Jam was just delicious. Definitely got that Strawberry Shortcake doll nostalgia that others have mentioned. I’m going to try layering it with Santa Barbara Strawberry on days when I want strawberry that’s a little less sweet. And I’m also excited to try layering it with some vanillas. Definitely going to pick up a full bottle.

So I tried YBM by Kayali when it came out because i wanted a sweet strawberry fragrance but YBM gave me a terrible headache. So when this came out and I tried it I really liked it because it is similar and doesn't give me a headache. On my skin I really do get a true Strawberries and Cream fragrance, I only barely smell the pistachio which gives it a more bakery hint and it smells like the marshmallow is near by but not in the Strawberries and cream. If you are intrigued by either YBM or this i recommend spraying both on your skin as the strawberry note in each seem to get mixed reviews of smelling fake on people's skin and yours may affect it. My only disappointment is that this doesn't stay strong as long as YBM, but im fine with respraying after 5 hours and my partner claims he can still smell it, it is just light.