Boldly Seoul

I really want to take my time to leave this review because this was a blind purchase and all the reviews I saw online left me a bit confused, since I don't have a lot of experience in recognizing scents (aka, I had no idea how mimosa smells like). I tried all the other scents of this line in store (sprayed on myself and sniffed the whole day), and the one that I liked the most was Elegantly Tokyo - and now, after trying Boldly Seoul I can see come similarities between them (both are clean and soapy) and understand why some people said that those two were the most appealing to them. Now, in regards to the scent itself, I don't really like the opening, in my opinion is a bit too floral for my taste, but 10 minutes after it's on my skin it smells like spring, more specifically an afternoon sunny spring day sitting at the park. It's not the type of perfume that will wear you, or a type of perfume to make a statement. This is a perfume that I wear for myself, when I want to feel happy, slightly nostalgic and carefree. There is also something vintage to this perfume that I can't pinpoint what it is but I oddly enjoy it.

I love perfume and this one - Boldly Seoul - is a great example why I love perfume so much. I wasn't - into this last year. I didn't 'get' it. I had an untrained nose and I thought - certain things were beautiful and wasn't sure why other scents were. I love Boldly Seoul now and I'm so proud of myself for growing into this. This scent has subtle layers and I'm enjoying them so much now. It's delicate and there is some powdery, but it's floral and it's squeaky clean at times, and it's just - beautiful and bright and it feels comfortable and comforting. Can't describe why, but that's why perfume is so amazing. It's subjective. It changes. It brings a vibe, it brings a mood. For me, now, Seoul by J Malone for Zara is - progressive, modern, female, strong, gorgeous, delicate but unbreakable. A gorgeous combo - right now my number one favourite - during this winter season - is Creatively Shanghi with Boldly Seoul - both Jo Malone for Zara. I really hope these two aren't discontinued - I don't see them today on the Zara Site, I hope they restock soon.

What a beautiful, gentle perfume! And I don't say that to mean weak or light, I mean if this perfume were a texture it would be the olfactory equivalent of the word GENTLE. It feels like I'm smelling the light ruffles of a feather or even the fluffy mimosa pompoms that's in the notes. There is a very mild (and I mean really mild) sweetness as well as some powdery touches (thank you violet!), but neither one of them takes over: those two are just there to make sure the fluffy florals stand afloat and don't crumble. I can see the resemblance to Jo Malone's Mimosa Cardamom, but only in style. It's like two Impressionist paintings using the same colour and same canvas size and medium, but different images. You know when you touch a sweater someone has just taken off and it still has retained their body heat in the fabric? That's what this perfume makes me think of. I love it!

Beautiful, beautiful, beautiful scent i love it so much but ABYSMAL sillage and longevity. The softest, muskiest, most powdery and delicate mimosa i’ve ever smelled. It smells so fragile, one of my favorite scents ever, but from the minute it leaves the bottle it evaporates and turns into a skin scent, and an hour after you can hardly smell it on you or on clothes, no matter how much you may overspray. The Mimosa & Cardamom by Jo Malone is way too cardamom heavy compared to this, which sadly is a note that doesn’t agree with my skin. Will forever be looking for a dupe in this scent profile with better longevity.

I’m crazy over this and JM Mimosa Cardamom. The violet in Boldly Seoul is equally strong with mimosa. All of these times I tried to remember what perfumes they always remind me of because they smell so familiar and comforting to my nose. I finally figured it out just now. They smell like some perfumes that I own and love: vintage Heavenly Dream Angel Victoria Secret (the same purple-ish clean scent and comforting mimosa with powdery drydown), Eau Perfume Au the Bleu Bvlgari, Kenzo Flower, and Firenze Enrico Coveri.