Boldly Seoul

I really want to take my time to leave this review because this was a blind purchase and all the reviews I saw online left me a bit confused, since I don't have a lot of experience in recognizing scents (aka, I had no idea how mimosa smells like). I tried all the other scents of this line in store (sprayed on myself and sniffed the whole day), and the one that I liked the most was Elegantly Tokyo - and now, after trying Boldly Seoul I can see come similarities between them (both are clean and soapy) and understand why some people said that those two were the most appealing to them. Now, in regards to the scent itself, I don't really like the opening, in my opinion is a bit too floral for my taste, but 10 minutes after it's on my skin it smells like spring, more specifically an afternoon sunny spring day sitting at the park. It's not the type of perfume that will wear you, or a type of perfume to make a statement. This is a perfume that I wear for myself, when I want to feel happy, slightly nostalgic and carefree. There is also something vintage to this perfume that I can't pinpoint what it is but I oddly enjoy it.

I love perfume and this one - Boldly Seoul - is a great example why I love perfume so much. I wasn't - into this last year. I didn't 'get' it. I had an untrained nose and I thought - certain things were beautiful and wasn't sure why other scents were. I love Boldly Seoul now and I'm so proud of myself for growing into this. This scent has subtle layers and I'm enjoying them so much now. It's delicate and there is some powdery, but it's floral and it's squeaky clean at times, and it's just - beautiful and bright and it feels comfortable and comforting. Can't describe why, but that's why perfume is so amazing. It's subjective. It changes. It brings a vibe, it brings a mood. For me, now, Seoul by J Malone for Zara is - progressive, modern, female, strong, gorgeous, delicate but unbreakable. A gorgeous combo - right now my number one favourite - during this winter season - is Creatively Shanghi with Boldly Seoul - both Jo Malone for Zara. I really hope these two aren't discontinued - I don't see them today on the Zara Site, I hope they restock soon.

What a beautiful, gentle perfume! And I don't say that to mean weak or light, I mean if this perfume were a texture it would be the olfactory equivalent of the word GENTLE. It feels like I'm smelling the light ruffles of a feather or even the fluffy mimosa pompoms that's in the notes. There is a very mild (and I mean really mild) sweetness as well as some powdery touches (thank you violet!), but neither one of them takes over: those two are just there to make sure the fluffy florals stand afloat and don't crumble. I can see the resemblance to Jo Malone's Mimosa Cardamom, but only in style. It's like two Impressionist paintings using the same colour and same canvas size and medium, but different images. You know when you touch a sweater someone has just taken off and it still has retained their body heat in the fabric? That's what this perfume makes me think of. I love it!

Beautiful, beautiful, beautiful scent i love it so much but ABYSMAL sillage and longevity. The softest, muskiest, most powdery and delicate mimosa i’ve ever smelled. It smells so fragile, one of my favorite scents ever, but from the minute it leaves the bottle it evaporates and turns into a skin scent, and an hour after you can hardly smell it on you or on clothes, no matter how much you may overspray. The Mimosa & Cardamom by Jo Malone is way too cardamom heavy compared to this, which sadly is a note that doesn’t agree with my skin. Will forever be looking for a dupe in this scent profile with better longevity.

I’m crazy over this and JM Mimosa Cardamom. The violet in Boldly Seoul is equally strong with mimosa. All of these times I tried to remember what perfumes they always remind me of because they smell so familiar and comforting to my nose. I finally figured it out just now. They smell like some perfumes that I own and love: vintage Heavenly Dream Angel Victoria Secret (the same purple-ish clean scent and comforting mimosa with powdery drydown), Eau Perfume Au the Bleu Bvlgari, Kenzo Flower, and Firenze Enrico Coveri.

Boldly Seoul Jo Malone for Zara is powdery, there is a sweet mimosa flower underneath and I do smell this sitting on a base of musk. It's gorgeous and clean. I feel it took me a while to fully appreciate the delicate simplicity of this scent. It blooms after a few wears, at least for me. When my nose began to recognize these notes, I fell from like to love - an appreciation, depth and understanding. I love you Boldly Seoul - you make me pretty and delicate!

This smells very nice and clean, like freshly laundered sheets. My SIL smells similar to this, and she said her signature scent is Prada Candy (which I've never tested.) I'd love this as a linen spray, but maybe I'll buy the candle, or the EdT to use at home. After sitting on the little paper sample for a week, the drydown smells similar to JHAG's Pear Inc., just minus the pear. I assume it's the musc - beautiful, clean and addictive.

This is a great "clean girl, fresh out the shower" kind of scent. It's fresh and clean, a little soapy and perfect for spring/summer daytime. It's a safe everyday perfume as it's not overwhelming (if you don't mind the mimosa), suitable for work/school. Kinda reminds me of baby products. The only thing that is bothering me is that it's not very longlasting and I catch myself bathing in it every time.

Less is more. How can only three notes creat such a masterpiece of a perfume! The violet is dewy and powdery while the mimosa lifts it up a bit with faint sweetness. All of this on a base of musk makes this such a well blended, beautiful, sophisticated and unique perfume. And it’s a compliment getter for sure! I have to stack up on these in case it gets discontinued. Want this in my staple forever!

Fluffy pollinated mimosa and clean powdery violet. So so pretty! I keep the 40ml bottle in my purse to spray several times a day since it doesnt have a lot of projection. I love the opening, so I enjoy spraying it. This is a favorite. I do wish it performed better, but for the price I'm not mad at how much I spray it. To me, the scent is backup bottle worthy. Perfect fragrance for workplace.

People who claim that this smells like Mimosa & Cardamom simply because it has the Jo Malone name need to remember that a) there is no cardamom in Boldly Seoul and b) most Jo Malone fragrances, including M&C, weren't created by Jo Malone. If anything, this smells like a dupe for Ananda by M.Micallef to me. Soft, a little powdery, comforting.

It's mimosa with mimosa on mimosa and some powder. Amazing for the price, however not for everyone. Pretty decent longevity of around 5h. No violet - or maybe almost no violet, but let's be honest you gotta look for a violet here to find any. Yellow and powdery. I wear it to the office, yet somehow it smells of holidays. And baby wipes.

Yellow flower, decent longevity compared with other Zara fragrances. For the price - cannot complain. I like mimosa and this one is made well. Yet, would recommend it to smell it before purchase - it is pretty tricky on the skin. Overall good value for the price and for me, as a yellow flower fan - nice thing for everyday.

Sweet, fluffy clouds to drift away on. I adore mimosa, although sometimes it can activate my allergies, as in the case with Mimosa Tanneron. This fragrance is pure bliss with a calming effect for me. The violet adds a solemn loveliness to the composition. It makes an excellent pillow spray too.

I got Boldly Seoul on sale and it's such a comforting scent! I love it. Unfortunately it doesn't last or project, making it a very intimate scent. I spray my pillows with it because it's such a nice smell. I think it works for layering but overall it really doesn't last :(

Amazing mimosa fragrance, in a refreshing, breezy and very enjoyable way! It’s a totally unisex frag and my colleagues just love it!! Most of the Jo Malones from Zara have been absolutely fantastic, I love this entire ‘Zara Olfactive’ collection... Gotta get them all.

Je préfère largement ce parfum à "Mimosa" de Fragonard. "Bodly Séoul" est beaucoup plus doux, crémeux, il accompagne ma journée avec douceur. Il ne ressemble pas du tout à "Insolence" selon moi. C'est une belle réussite pour moi, ce parfum me met dans le bon "mood".

This is easily one of my favourites! Boldly Seoul is a beautiful clean scent that is perfect for any day. When I don't know what perfume is suitable for me today - this is my pick. Unfortunately it doesn't last very long, but I love it too much to care. :)

I love this fragrance. It’s such a quiet little gem in the Zara line, pure mimosa and a hint of sweetness. It’s currently listed in their Sale section so not sure how long it will be around but it’s worth a buy if you’re a yellow flower lover.

Pretty and velvety EDT for under 20 bucks. Perfect product in my opinion. I ditto what has already been described. A creamy mix of Insolence and baby products. The best Malone Zara. A light and carefree, citrus-free summery Guerlain impact.