White Soho

I may be biased by this fragrance. It isn't a smell I've ever smelled on somebody, but actually I've smelled in really cool and clean houses. Like those you see in fancy decoration magazines. That being said, however, I really like this as a fragrance. As others have stated, it really isn't an eau de parfum. Everytime you see that on a Zara fragrance take with a grain of salt. Performance is alright. Smell is gone in around 5 or 6 hours, but I'm ok with that for 20 euros and 120 ml. The opening is really potent, but after a couple of minutes it becomes a skin scent, leaving a nice woody, sort of orangey, flowery smell. As I said, it smells like clean, and it is completely unisex. Elegant and friendly. I really see this being used for a day out in nature, sunny. I think it's good for every season, as it is fresh but not so much. Really versatile, but more directed towards daylight use. I'd buy this again. 8.25/10.

This is an incredible fragrance from Zara. I’ve had a couple of their releases throughout the years and this is particularly a good one. Fairly long lasting in comparison to most Zara scents even though this doesn’t project too much. Very nice smelling, unique hard to explain scent. Maybe what a Hawaiian businessman smells like. A refined suit and tie smell with some laid back pacific island sweetness in there somewhere. Really nice bottle as well, looks and feels expensive; thick glass, awesome magnetic cap... just like the Vintage Leather Parfum I have from them as well (even though that one suffers hard on longevity). Overall, a great one from Zara, I assume this one may get hard to find eventually. The bottle is big so I will have this one around for a long long time. Good one for the collection!

Batch reviewed: october 2019 So lovely! this is the kind of fragance i could wear while going to sleep when i want to smell nice and calm. This is totally going into my office essentials. I purchased this blindly because i figured out it had iris, and i'm an iris lover. Anyways, the whole experience with this fragance is just so subtle and elegant. You wear this when you don't wanna impress, but you wanna smell good and classy. The main thing going on in here is the Ambrette. You can barely smell the orris here (which is the iris root), but it's there.. lightly. I totally recommend this for introvert men and women. Give it a shot. It costed me 25$USD the 120ml bottle. Worth it for sure.

I was intrigued about this fragrance based off the previous reviews and thought I’d try it. The only problem is that I don’t live close to a Zara and I wasn’t about to blind buy a bottle through their website. Lucky for me I was able to find a sample on ebay. I’ll be purchasing a bottle! Love it. I don’t know how to describe it other than it wears like a second skin. Kind of like molecule 01. It’s sexy, long lasting and masculine. Very interesting offering from Zara! -sample first. I don’t advocate blind buying

Say hello to BVL Pour Homme Extreme :) A little bit more powdery than BVL but really smell clean and elegant... I like it so much but this fragrance haven't got so sharp notes... Softly but sillage is good. If I talking about Longevity I tested on my skin after 3 hours a little bit close skin... Maybe good longevity on clothes... Longevity : 7/10 Smell : 9/10 Sillage : 7/10 Season : All Season and I think very great for office :)

Batch reviewed: september 2020 This is So lovely!makes me feel nice and calm.I purchased this blindly because of high scores and reviews in Fragrantica. Really nice bottle as well, looks expensive; thick glass, awesome cap...mmmmm Give it a try. It cost me 16.94 GBP for the 120ml bottle. Worth it 100 percent. Longevity : 6/10 Smell : 8.5/10 Sillage : 6/10 Season : All Seasons.

One of the best Zara fragrances. Long-lasting. I highly recommend this one. Powdery clean. I can't detect it on my skin after 5-6 hours. But people complimented me after 10 to 12 hours after applying sparingly and those weren't very close encounters. If you are considering buying this bottle - just watch Steve's review (Redolessence on Youtube)

Surprise! I occasionally take a whiff of ZARA fragrances as I shop for clothes and this one caught me off guard. I ended up coming back, spraying my wrist.. and then coming back the next day for a full bottle. Very light and bright, perfect for the sunny days. Although, to get the most out of it - don't be afraid to overspray! 9/10 overall!

Clean-smelling and perfect for these beastly hot days. I think this would be good all year long but the projection seems better the warmer it is. Doesn't last a terribly long time. I overspray this one so I can enjoy it more. Terrific bottle and price.

Arguable one of the best offerings from ZARA. Reminds me of Ralph Lauren Romance Silver and Purple Label. It's a beautiful, sensual masculine - slightly dark, slightly metallic, blackberry, currant, sitting on a happy musk. I absolutely love this.

I have had a huge collection of Zara fragrances. It's a bit hit or miss with Zara. But this "White Soho" is easily one of the best, they made so far. The quality of this is top-notch. I grab this almost every time I go to the office.

This fragrance make me falling in love and feel comfortable. Every month after payday i always buy this fragrance. I wish zara store always sell this product. Over all : 9,9/10 for me

As far as iam concerned zara do some pound for pound good scents , most clones but gives people a choice , white soho is one of the best, totally unisex and smells lovely on skin .

This is my scent! I really love how this one has the strong and yet soft ways of combining the musky with the wood and the florals. To me as a woman is the perfect combination.

This is the best Zara fragrance I have ever used. I have never received as many compliments as I did when wearing White Soho. It is a beautiful scent.

it's been 5 years and i'm still not over this being discontinued:( scent-wise: opening: over the musk mid: fleur de peau dry down: another 13

Where do I buy this from now? It's been discontinued :(

extremely smooth transparent light musky scent without much character of its own, however this would actually make a really nice base to layer other fragrances on top if your into such things

Good luck trying to smell anything after the first 5 minutes. It's nice for those 5 minutes through?

I love having a Zara store 5 minutes from my home, I get access to all of their new bottles rather quickly on launch. This is bottle number 27 that I’ve obtained from the Zara house and it’s a 50/50 love hate thing going on. People that know me, know that I love Zara house of fragrances. Some of the comments on here had me sold enough for the blind buy, but out of the 9 new fragrances released from Zara before the 2K19 Christmas holidays this one has disappointed me the most. First things first this is another fragrance listed as an EDP but the performance is piss poor. The opening is a blast of alcohol, which is very strange with something labeled as an EDP. I’ve seen this before with Zara fragrances though so I’m not truly surprised. For 39$ plus tax (here in Canada) it comes up to almost 50$ bucks, you’ll feel a little ripped off. The performance on my skin it’s very soft and with an hour it’s a close skin scent and by the second hours it’s completely gone. I lent the bottle out to 3 other friends and all of them complained about the performance, so this is NOT just an on my skin issue. 2 of my friends said they only got 1 hour and 30 minutes and the other friend said he only 2 1/2 hours. You can’t have the same performance problem on 4 different people, I mean you could, but the chances are low. Upon reading the other reviews, it seems a little strange that others claim great longevity but yet 4 people that I know claim poor longevity, this has me thinking things that I’ll just keep to myself. Anyway, now that is out of the way let’s get down to the positives. This is almost an exact dupe of Tommy Hilfiger True Star Men which is really strange because I just pulled my bottle of True Star out from my collection this week for my weekly wear. Let me be clear, True Star men is a criminally underrated scent and I love it. The Oris Root in both of these are beautiful. It’s got this sour leathery type vibe going on. I’m going to give this a 5/10. The smell is great but the false advertising of an EDP cologne and the piss poor longevity I can’t justify a higher rating, which is a shame because it smells so good. Skip this one unless you have money to burn. Spray on your clothes if you’re looking for longevity.

I wore this one to an interview recently. It's really nice. I have one of the original 2019 bottles. It definitely smells more like Bal + Gypsy water than just Bal alone. To me, Bal always smelled like Fahrenheit modernized. For ref: all of my toiletries are Bal D'Afrique. A lot of bad comparisons on Fragrantica. (Nothing like A13, or Bvlgari tea fragrance)

Kink4de, I echo your suspicions. I've tried this in the store various times and it simply disappears as soon as it dries down. How anyone (10 people) could describe the sillage as enormous is beyond me. I keep trying it to see if I'm missing something but... it's barely perceptible. Zara's online marketing team may be... expressing their "opinions" too.

one of the best from Zara, the alcohol doesnt annoy, the iris smells prominent, longevity is decent even more than usual Zara perfume, smells really good in hot humid weather. Only slightly similar smell with Bal d'Afrique. Easy to wear. Loveeee... 4/5.

This fragrance is unique — its performance is weak, but the scent is amazing. It’s actually suitable for a blind buy. A very, very beautiful perfume, and I really wish it hadn’t been discontinued; Zara should’ve kept producing it.

The best of the 3 fragrances in the New York story series from Zara. Very similar vibe to Abercrombie’s Ellwood but stronger and less of a skin scent....leaning on the feminine side but a nice clean smell.

The best of 3 new "eau de parfum" scents from Zara this year. It smell nice enough but nothing special. But it deffinately not PARFUM coz of its bad longevity and week projection.

2 new ones out there in this line: Mexico Soul : violetleaves, cardamom and cashmeran and A Day In Mexico : rhubarb, fruitcocktail and amber