Primo

This cologne is a lot softer than its listed notes might have you believe. I was anticipating this to be a sort of dark, smokey, almost astringent kind of smell when I first purchased a sample of it. Instead, this is primarily a cream scent; All the other notes are simply steeping in the brew. Imagine if you took all of the harshness out of the woody, smokey, tobacco, leather, and booze notes. What remained would be a his fragrance. I like this a lot more for that. I got a sample kit of Guyfox’s other fragrances as a gift. I tried all of them. Some were good, but all of them I had smelled before in something else. This was the only one that was completely unique; I’ve never smelled another fragrance that was quite like this one. It starts off a little green (the black tea is very strong at first, but fades away within minutes) and then you’re left with hours of creamy goodness. It’s a lot of dirty notes without the dirt...if that makes any sense. For whatever reason, I think this one works BETTER on a Summer night rather than a cold one. This fragrance doesn’t really make sense. And that’s why I like it.

Middle aged Georgia cowboy here: Just got in my fragrance sampler (10 samples in just 3 days across the country - impressive) and Primo is the 5th one I'm trying. Really smoky and woody out of the decant then dries to a more even leathery mossy scent with a hint of rum. Similar to Tom Ford in a way but not as in your face If I were to buy it I'd save this one for winter/fall. For me 9/10. Of those in the sample I've tried so far from fave to least: Palmer (9/10) (piney/woodsy) Primo (8/10) (smoky/leathery) different from the others so far, very manly Vince (7/10) (limey/woodsy) Marra (6/10) (limey/woodsy) Tyler (6/10) (citrussy/coconutty/woodsy)

Creamy and smokey I don't really care for s33 so this is a great find for me Its a little light more intimate not loud at all but overall good scent 7.8/10

Just got mine in the mail. Smells good. Would buy again. Picked up a bottle for a gift too.

I'd like to start my review by saying that is Primo is not similar to Nightcap. While they share notes, Nightcap is rich, deep, heavy and dark with superb performance. I have a FB and enjoy it very much. Coming into Primo and expecting a similarity, I was very surprised. Primo is almost the opposite - it's light and brighter, almost fresh. While I get some of the notes upon application and initial dry down (maybe about 5 minutes or so), the final dry down is a creamy, lightly powdery, unique scent. It's rather difficult to describe - somewhat woody but with a light topping of amber, rum, smoke, tobacco and suede all mixed together such that no note seems to really stick out. The overall impression is of a creamy, woody scent that is mildly powdery, emphasis on the sandalwood I guess. Projection is moderate while longevity came down to about 8 hours or so. Another way to look at Primo is if you feel that something like Nightcap is too heavy to even consider it for summer, you could try Primo which brings similar notes to the table but in a very light and almost fresh way. While nice, I like Nightcap too much to really bother with Primo and wearing Nightcap on a warm, summer evening doesn't frighten me. UPDATE (1/18/2025): I've completed testing all of the Guy Fox fragrances available in their two sample sets. One set is for the "Founder's Reserve" Collection while the other contains all their standard releases. Here's my ranking of all of them, with a few notes: First group, ranked in order of my preference. These are the top Guy Fox fumes in my book - full bottle worthy, with Nightcap being the best: 1. Nightcap 2. Fairway 3. Vince 4. Nelson Second group, no rank or order, just grouped together. Nice scents. I like them, but not enough to buy a FB: Aspen Primo Mikul Jefe Preston Third group, no rank or order, just grouped together. OK, somewhat generic. Mediocre performance for some: Palmer Tyler Marra JP Fourth group. Just plain awful. Was almost a scrubber for me: Riviera