Ajwaa

So... i’ll use this space for therapeutic platform concerning our collective/individual fragrance journeys. I love Lattafa. It has given me so much knowledge and joy. My nose grew so much. I can actually say that my fragrance journey made me a better, more analytical, more attentive person. Now, my point: if you think you have enough fragrance that you will never be capable to wear, if buying online is starting to become an addiction or an anxiety, if searching for bargains is seeming endless, if you have said “now, this is my last blind buy” and it wasnt: we might have a problem. The thing is: it will never stop, unless you focus on stopping. The combination of bargain prices and their quality-price ratio, the “new perfect clone” we see on a new youtube video. The “ill just get these two extra, even tho i only want one, but if i get these two ill get free shipping” Buying samples is just another problem, and this is what concerns this fragrance, Ajwaa. When i first smelled it i absolutely hated it, gave it no mind and moved on. But something about it kept calling me - so i got a sample. Sprayed it again and enthusiastically thought “whew! Thank god i hate it (so i dont have to get it)”. This in itself is already a problematic and addictive thought. Sprayed again and slowly but surely it started taking me hostage. “It cant be... i hated this! (Sniff) !!! (Wait... wow... no)” - the sweet resins had couped me! Two weeks later and a bottle is on the way. But consciously knowing this will (hopefully) be one of my last fragrances on my journey. Lattafa is only responsible of being a really obnoxiously GOOD thing, it is the seeming endless world it offers that can become a problem. To anyone reading this: i apologize for the digression, but it felt needed. If you just want to know about performance: its one of the ghostly ones - its persistent but rather transparent. It will last on clothes to the next day but being fleeting, coming and going in wafts, for me at least. Hope you have a safe journey! And ultimately, shall it end for you as well - at some point!

Oven roasted dates. Black licorice whips. Sweet Hookah smoke. These are some of my favorite things, and this fragrance captures them perfectly. I have been waiting a long time for Lattafa to release this: a sweet licorice centered scent bolstered by Middle Eastern spices and incense. I've owned many licorice perfumes in my life: Opium Pour Home, Lolita Lempicka Au Masculin, Lattafa Raghba Wood Intense. This one stands above them all. It is the smell that I have always wanted. I imagine myself walking home on Halloween, devouring a bag of black licorice. I am wearing a black hoodie tinged with the scents of Hookah smoke and clove cigarettes-- because I've been at a party. Somewhere in the distance, there is someone burning leaves. So nostalgic. When other reviews say this smells of Haribo black licorice, they are not lying. The black licorice note only amplifies during the dry down, lucky for me. This is a sweet, intoxicating, mysterious perfume, with Oriental undertones. For anise lovers: this might be your holy Grail. I am wearing it while I am writing this, and I will tell you: it is getting me high. Since I was a child, I have been obsessed with licorice. I relished the black jelly beans that other children detested. Thirty years later, I've discovered that my French Bulldog Cooper shares my obsession. He will not leave my side when this is on my wrist and follows me around the house. I'm thinking about using it for training. Thank you Lattafa.

* Intense amber gourmand fragrance * Heady aromas of sweet, fruit, herbal, citrus, amber, smoke and incense * Powerful performer * Amazing presentation * Perfect for gourmand lovers * Works surprisingly well in warmer weather * Niche quality for just below designer price * Wasteful (but beautiful) packaging * Not good for those who dislike sweet fragrances * May lean too masculine for female users Lattafa's Ajwaa is a part of their higher end Pride line. It's a gourmand lover's dream, adding in a strong amber touch to the DNA. This is an intense and heady blend of sweet, fruit, herbal, citrus, amber, smoke and incense aromas. Sweet dates are what will immediately come to mind. This is as close to an actual food item as a fragrance gets. Naturally, this is perfect for gourmand lovers. It works in all weather, surprisingly even in warmer weather. This is a very powerful performer as well. Note that it is very sweet and the smoke and incense notes may turn off some female users. Presentation is amazing with a very unique and stylish bottle. However, the large wooden split opening box, while very impressive looking, is pretty wasteful once you consider you'll take the bottle out of the box and never see it again. I get that Lattafa is proud of the product == it is part of the Pride line, after all -- and wanted to give it top notch presentation, but the environment also has to be considered. Other than that, this is a complete recommend.

This is one of those Lataffa offerings that is actually a great window into the notes found in the Arabian Peninsula, where they are located. For that I must commend this perfume because when I spray it, I'm transported to a space with notes I'm unfamiliar with as an American. The "licorice" or anise is blended well with the dates and spices, and on the dry down you are left with a warm and sweet resiny spiciness from the elemi resin. I enjoy wearing this perfume at night but I recently started blending it with Lataffa's Ishq Al Shuykh Silver which has a pineapple note and now I can wear this as a hypnotizing fruity-spicy-woody combo during the day. Highly recommended as a purchase for those who like to experience something that feels culturally significant to the Middle East. I mean the bottle is literally in the shape of a date palm and at least for my tastes, looks pretty cool.

@Beffuhnee I would love to oblige but this is my most confusing fragrance. I mean lots of dates and thick sweetness with a lot of licorice. But I have close to 100 bottles and have smelled of tons of high dollar niche that unfortunately I can only afford samples of so I do have a slightly evolved sense of smell and taste, imho. But this perfume is so unique and unusual, almost too unusual. I don’t know if it fits in any occasion or what outfit would work with this scent. Again just confused BUT the only thing I do know for sure is that this is NICHE as hell and I love it!!! Feel like I muddied the waters. Sorry but it’s a unicorn!!!