Breeze

This fragrance is an absolute game changer! It’s like 724 by MFK on steroids. I knew I had to get my hands on this because 724 is one of my all-time favorite perfumes. And guess what? This fragrance smells exactly the same in the air. It’s so fresh and clean, it feels like you’re wearing the freshest, soapiest clothes, or just took a shower with the best soap. It’s like stepping into a clean luxury hotel lobby. The soapy quality of 724 is combined with the peppery, fresh opening of Blanche Absolu. Somehow, this fragrance smells like a soap with a hint of black pepper. This fragrance is a crowd-pleaser for sure. Who doesn’t love a nice, soapy linen scent? It lasts for an incredibly long time, for over 7 hours, or perhaps I was fortunate with my batch. For a fresh, soapy scent, it’s really impressive how strong this fragrance is. And all of this for less than 30 euros? I was planning to repurchase 724 for literally 200 euros, and I just saved a lot of money.

This perfume is beautiful! Its very fresh. And most fresh perfumes have a citrusy smell but this doesn't smell citrusy necessarily. Its also very elegant and not screaming for attention. Its very crisp watery and cooling. But there's a smokey woody edge to it. Something about it is reminding me of D&G Light blue even though it isnt a dupe by any means. It opens up unisex maybe leaning a tid bit masculine but quickly settles to unisex slightly leaning feminine. I can imagine my man wearing this and it working for him. It projects pretty decently, i can smell it on myself without having to put my nose right up to it. It lasts a good 7 hrs if not longer, i havent fully put that to the test. This is absolutely going to be a staple for me during the summer. I am in love.

Ignore the generic quite ugly bottle. This perfume is white, crisp, clean, light. It should come in the most pretty translucent bottle. Something like Goutal's ones. It is a clean soapy perfume that does not turn sharp or too citrusy. The woods, musk and incense keeps the soapy profile in the clean side without being too loud, it is almost a creamy soapy. Reminds me a lot of Replica's Bubble Bath (it is not a clone, just both have the same vibe), but less sweet. Very nice fragrance, bright, clean, pure. Smells like clean skin just out of the shower, like a sunny spring morning. Very comforting. Soapy fragrance lovers must add this to their collection. Projection is quite good and longevity is also nice 5-6h.

This is the best lattafa from the pride line i've encountered in the scent wise and closeness to the original ,i know most of the other ones supposed to have a twist rather than being 1:1 but they just didn't work for me you find one of the notes just punshing the most ,but in this one everything is well balanced maby a bit more sharper in the opening than the original mfk 247 at the dry down it's almost the same but with more musk like the musk note you find in Narciso Rodriguez perfumes ,very long lasting especially on clothes it's simple clean laundry scent very beautiful one i hope lattafa come up with more of these with the same style

This was such a pleasant surprise. I was worried the cardamom and incense might make it a little dark, spicy or smoky for me, but not at all. It's a clean skin scent, but not detergenty in a sweet or floral way like e.g. Lazy Sunday Morning. It's reminiscent of someone washing rustic cotton sheets with traditional Marseilles soap and hanging them out to dry in a hot Provence garden full of herbs and close to an olive tree grove – earthy, woody and welcoming. Obviously perfect for summer, but I think it would work in autumn as well, and maybe even winter, plus it's 100% suitable for either sex.

A really fresh clean scent. It needs to sit and maturate for a month or so before you get how good this fragrance is. I just adore scents that smell like this, totally unisex the citrus is not a sweet citrus or neither too sharp- it blends so well with the other notes and cardamom just elevates it. Great for summer, day time or for the gym. I noticed this scent came alive when I was sat out in the sun. I vaguely remember smelling 724 from MFK and I believe they are in the same profile but different as in that leans feminine and this leans slightly more masculine on the dry down.

I can see the similarities with this and 724, but this has more incense and less white florals. Imagine if Francis Kurkdjian suddenly decided to make 724 incense - this is exactly what they would smell like when not yet burned. I’m pleasantly surprised as I tend to find Arabian brands somewhat lacking in the freshie department. This is not too complex, but not too linear either. I bought this on jomashop so that I could get free shipping with my other purchases and this far exceeded my expectations. This is a new favorite in my collection!

If you ever smelled someone who smelled good, and you knew it wasnt perfume, it was their laundry detergent/dryer sheets and felt prompted to ask them what they use. This is that in a bottle. I enjoy this. Has a Dove soap undertone just adding to the overall cleanliness. Normal Freshies make this fragrance look like a germaphobe Longevity: good projection the first 2 hours, lighter projection from 2 onward before becoming a skin scent. I wore it in the gym so it put in work. $25, this is worth it.

This smells like the most luxurious bar of soap at some historic downtown high end hotel and that puts a smile on my face. It's so, SO clean in the best way. And after a few hours your left with this very clean woody scent. There is absolutely nothing wrong with this. A man or woman could wear this no problem. I love clean scents and this goes the distance without being too sharp. That's where that luxuriousness stands out, by being strong but not razor sharp. 10/10

Smells like Dior Homme Cologne + fresh clean dry sheet. There is just enough citric tang that keeps it from being too boring. Honestly can be a one and done fragrance for anyone that is sensitive to perfume or strong notes. I am really surprised that I enjoy it as much as I do since I don't really enjoy 724 that much and the reviews seem subpar. But it is definitely unique enough that separates it from other clean fragrances like Prada L'Homme.

True unisex version of MFK 724 (which is too feminine). Blind buy safe if you like clean, laundry like scents - can be used for layering. In this genre, for 20 euro, probably only Clean Classic Warm Cotton and Glorious Oud Royal Blanc come close, everything else is niche $$$. The horrendous bottle gatekeeps it. It is not discontinued but it is harder to find because it is so undercover that no one stocks it.

This is a super interesting scent! While it’s nothing groundbreaking and unique, I can’t stop smelling myself the whole time when I put this on. It’s very watery, like you’re just showered and your hair is still damp. It’s fresh, soapy and flowery. It’s also completely unisex and surprisingly long lasting and projecting. I sprayed it on my skin at 9:30AM, at 2PM I can still smell it and it PROJECTS 🫠

I really like this one! It's super fresh, crisp, a little minty and smells a bit wet, but in a good way, like you just got out of the shower in the summer and your hair is still wet. Totally unisex. The only issue for me is that I wish it were longer-lasting and stronger in terms of projection, but that's the problem with most of the fresh scents, unfortunately.

again as for any Arab fragrance you have to let it sit down for a little. When I first opened it up I was a little bit disappointed because musks weren't blended well and they were kinda off putting, but after a month it went to absolutely gorgeous laundry and expensive soap type of vibe, that annoying low quality citrus just vanished as if it's never been there

I tried MFK 724 and since many said it's a really close dupe I blind bought it. They smell very similar but even though everyone says it has a decent duration I can't make it last on my skin nor my clothes. It can be a bit cloying right after spraying it but it is surely a super safe fragrance. If you enjoy the smell of "clean" then you'll like this.

Sorry, but have people who say “this smells like air freshener or toilet cleaner” ever actually smelled 724 or Aqua Universalis? This is a perfect dupe. Maybe it smells a bit overpowering with bergamot for the first three seconds, but that’s it. After discovering this, I’m never buying 724 again.

Oh my!! If you love 724 then this is the closest inspired by version yet. It really captures that wonderful bright opening but most importantly and my favourite part that gorgeous depth. Absolute love, a must in hot or humid weather if you want that bright clean laundry fragrance with presence

Breeze is a perfect name for this. It does what it does very well. Clean, close to skin, enjoyable, and can be used anytime. If you like 724, you will like this. It doesn't last as long as 724 and the sillage isn't as good, but it does the same job very well.

I love this fragrance. Its so fresh yet soft and gentle . I'm suprised because normally Lattafa uses that awfull cheap smelling ambroxin musk . But this one is very very good quality. Highly recommended especially for this price . The drydown is awesome .

Sprayed this on and went to the mall and found 724. Sprayed that on as well, difference being the smoothness of 724 being better and having more of a floral note, which does not justify the price differences at all. To my nose about a 85%-90% closeness.