V

This is so good and does smell exactly like parma violets! At first, it is very heavy and has a very 'vintage' profile - kind of reminded me of Prada Candy. The longevity is excellent (a good 7-8 hours on my skin and eternal on clothes) and the longer it sits, the more sweet and custardy it becomes. At the outset, this almost feels witchy but develops into a delicious candy-like gourmand and eventually becomes a sticky-sweet vanilla. I absolutely love this and the projection is great too, totally worth purchasing if you want to smell like parma violets (but I'd probably recommend trialling first, because some reviews indicate it changes a lot depending on your skin chemistry.)

It's wierd and I love it. Totally natural, so even better! Smells like a rainy day, with a teenage goth girl holding an umbrella in one hand and a cupcake in the other. It's sad and sweet and grim and fresh all at the same time. Wet dew, grass, a bit of car exhaust, decaying leaves....it's a city street that takes you to a sweet garden in the spring eventually. The heart is springtime and rain. It then gets really sweet and vanillic, like the violet pixies dancing around got hungry and sat down for a picnic. This is what witches wear. I layer it with Vanille Banane by Comptoir Sud Pacifique? Amazing. Banana and violet is a strangely delectable combination

I bought a small 5 vial set from Lush and this was included- I love a good powdery velvet, and didn't know what to expect.. Wow it's amazing on me! It reminds me of old powdery makeup scents, slightly sweet. I have tried DS Durga Salem Gothic in the past and honestly, V perfume is what I thought Salem Gothic would be (and yet I had no clue that they would even be similar!). I remember Salem Gothic started out smelling like V, but then turned a bit green and sour on me, where with the V perfume it stays smelling like a soft powdery violet with a hint of darkness to it.

The dry down on me is heavenly. Sweet candied violets. It lasts quite a lone time. 8+ hours on my skin, even longer on clothes- days and days later. The initial spray is quite spicy and woody, which is interesting with the delicate, sweet, powdery violet underneath. Once the spicy goes away (hour or two) I’m left with the sweet powdered violets. One of my favorite perfumes of all time. Another being insolence by Guerlain. I’m a violet lover through and through.

Very woody and Earthy upon the initial spray, but as others have said below once the scent settles it gives sweet and powdery violet with a hint of spice. I can see why someone said it smells like Dr. Pepper lol, on my skin it smells like a creamy soda that has gone flat after being left out. It's lovely. I love the journey from cedar to violet and the scent lasts.

Good for autumn 🍂 winter time season very much reminds me of snow fairy scent ( bath 🛀 shower gel and dusting powder) It makes me think of lush store when you smell the scent miles away when you shopping 🛍 inside mall and nearly going inside store ) If you want to smell like whole lush store then get this one the dry one it’s beautiful & reminds you of that ....

The dry down on this is elite. On my skin its sooooooo clove-y and creamy. I get a burst of violet and it then is secondary as a lightness to the heavy clove. Violet usually reads as pure soap on my skin...but this time it was just good :)

In comparison to Kerbside Violet (which I love), this violet is softer, sweeter, and doesn't have the same longevity. I'd describe it as a lovely daytime violet. Kerbside is more bracing and in your face. Love both.

Super niche violet + clove combo with ylang-ylang doing its thing. From the first whiff I was mesmerized and entranced. The entire composition on the right skin chemistry gives this a unique 'posh goth' vibe.

This has a deep, gothic vibe to me. It smells like taking a walk through a field of violets on a rainy evening, with wet earth underneth your feet with every step Projection and longevity is moderate

On first spray I was unsure. But my goodness, the dry down is phenomenal! I was a huge fan of Tuca Tuca, this us quite similar but less syrupy and more green.

A warm, spiced up vegetal violet that has the signature long lasting power of a LUSH fragrance. It is a statement fragrance for violet lovers.

She means so much to me- powdery, sweet; the literal perfume version of parma violets at the back of your nans cupboard but so addicting

I’ve owned this fragrance for about 6 months now...& I’ve really struggled with wanting to wear it. As others have said, it’s very woody, spicy & smoky...and honestly, it’s pretty hard for me to get through all that to the preferable & really nice dry down phase, so I find myself not reaching for it. Then, I discovered that people think it smells like Dr Pepper (ok, yeah, I can see that), so I thought of layering it with KayAli Vanilla 28 because I think that smells like cream soda. I was simplistically thinking that Dr Pepper & cream soda would probably taste good together, so why wouldn’t the scents be good together...? lol Well, I discovered a layering combo that’s really amazing. I mean — holy crapola! It’s so good. You get the same opening V scent with the strong violet & all the strong wood, spices & smoke still present, but it’s sweeter & way less harsh. V becomes nicely tempered with the sweet, amber, vanilla & musk notes added. And with the wood, spices & smoke having not faded yet, they’re still front & center, and keep the extra sweetness from the Vanilla 28 from turning it into a juvenile-worthy, cloying candied violet scent. It still wears like a complex grown-up’s perfume. It’s absolutely beautiful throughout for me now. I wish it had been designed by Lush to smell this way from the beginning. No harsh opening phase to be gotten through anymore and the dry down is better too — rich and vanillic while still showcasing the soft violet. I love it!

I honestly wish this was something I could wear confidently without feeling overall feminine, because it has been one of my first introductions to violet (more properly, technically so. ive had others, but they usually clouded out it so much you couldn't tell it was there.) and it's so enjoyable. it lasts quite long even despise me only spraying once, even through a quick shower i had to take. i can definitely get the sort of "goth" vibe people are expressing here, i honestly can see this as a unisex sort of soft gothic scent. if you layered/paired it with something more dirtier (i.e. animalics, soil, mud, dusty notes....) i think you could really go somewhere! though of course it's amazing on its own.

After a dark beginning and a few cedar shavings, the violet comes into play. A noisy violet, like a happy purple candy. The alliance between these two dominant notes then is unstable. They heckle without being able to land and find their gothic balance. Too childish to scare, too dark to charm, the scent is provocative enough to attract attention. This is often the case with Lush, especially for the latest perfumes created (and whose prices are quite high). If V were a character, it would be a teenage girl with too much khôl makeup on her face, trying to hide the child she still is.

There is a difference in V between batches. I smelled a gorgeous violet heavy V in the shop which made me think of old lipstick and flowers in a vintage leather bag and despite initially not been that attracted to the scent it kept bothering me, in a good way. So I purchased it but sadly got a more clove heavy bottle which drowns out the lipsticky violet a little too much. Still, an intriguing, a bit gothic, a bit musty but interesting perfume that I like to wear. Great, sultry in the dark time of the year.

For the first hour, V strongly reminds me of Earl Grey tea. After that, it becomes much sweeter and warmer. Ylang-ylang is very prominent. Overall, the fragrance is very distinctive, and I don’t think I know anything similar (I definitely don’t see any similarity to Insolence). It’s not a safe blind buy, but you might like it if you're into unconventional sweet scents.The longevity is great.

I think the best way I can describe the fragrance is a smokey, clovey Bathos! It's Parma Violets on a low sugar diet. Replacing most of the sugar with a few puffs on your favourite fag (not that I smoke) whilst chewing clove flavoured gum. You smell like you're wearing perfume not sweets. I can't stand it on myself or on a tester strip. An unsuccessful blind buy for me. Will be selling it.

got my mama this for her birthday and she loves it. i quite like it too! i'm not really a big florals girl but if i had to pick a floral note to be my favourite it would be violet, which is a very dominant note in this perfume. <3 she loves violet notes (another one of her favourite perfumes is confetti) so i knew she would love this.