Covet Pure Bloom

Covet Pure Bloom is another bargain gem from SJP's perfume line - perhaps the best celebrity perfume line of all. While I was disappointed by the original Covet - an ambitious, creative idea that fell flat in reality - this flanker does not resemble the original at all. While CPB is a safer, more run-of-the-mill composition, it is beautifully put-together and doesn't run out of steam as it develops, particularly remarkable given its price point. I also love the distinctive, pretty bottle design. I can't speak to the reformulation - my bottle is from 2022 and is really lovely in my opinion. A very chic colleague wears this - the closest thing to an Olsen twin I've come across - and it suits her bohemian style to a tee. CPB is a sweet, slightly tropical floral-fruity - not generally my preferred scent profile, but this is beautiful. It has a fruity opening - sweet orange, followed by juicy plum. Lactonic white florals follow closely. A clean, sweet tuberose note is most evident, and just the right amount of coconut adds its distinctive tropical milkiness, tying it all together nicely. The plum-tuberose accord is reminiscent of Dior Poison, albeit much more muted and tropical. As it develops, the florals become more powdery with clean jasmine emerging. Soft woody notes ground it, and clean musk blurs the edges as it fades. Sillage and longevity are moderate. It is an ageless spring/summer feminine scent. One of the nicest tropical scents I've tried, I love CPB and find it addictive at this time of year. It isn't a full-on suntan lotion scent loaded with vanilla, coconut and ylang ylang - instead it is a much more nuanced, elegant floral scent that is more versatile as a result. Beautifully blended throughout, it smells much more expensive than it is. Low-key excellence. 4.5/5.

First of all, this has nothing to do with the original Covet, which i ADORE. But this one has its own beauty. I read around that this one is more focused on the masses, since the first one was not the stereotypical celebrity scent and didn't sell as much as expected. Although i love the first one, i believe that to be true, cause the first one is really different, while this one is rather safe. What i mostly feel is creamy tuberose. A beautiful sweetness coming from the white flowers, with (what i believe to be) the coconut (probably mixed with the sandalwood) giving this creamy feeling. Not a strong vanillic coconut, but a light creamy one, standing in the background. I don't get the plum. Honestly, i don't get the plum in any fragrance that says that has plum, so i probably don't know what plum must smell in a fragrance (cause certainly don't smell like the fruit itself). I don't get any fruitiness, actually, but i think the coconut and the mandarin give a bright feeling to it. Is a round shape. The feeling is round. Not a sharp one. Not a 'blade' fragrance, that stings. Is almost reachable with its creaminess. Like the mix of tuberose tea with coconut milk, till it turns into a nice lotion-texture cream. Bright, but with the potential of turning into a choke monster if applied heavily in hot days. Anyway, i totally recommend this one as a nice, flowery everyday scent. Feminine, simple, bright, delicate, laid back.

This fragrance is like a beautiful summer night. The warm breeze is filled with gorgeous fragrance of flowers. The stars are shinning and reflecting in the calm waters of the tropical bay. There is romance and love in the air. There is something about plum in the fragrances that I absolutely love. The opening of this perfume is so delicious. I love how the plum, coconut and mandarin come together. It is not too fruity, not too fresh – just a perfect blend that I would like to smell over and over again. The tuberose and jasmine slowly make their way through as the heart notes. I love tuberose in the perfume. It is well balanced by jasmine and other notes. This beautiful floral summer night smell lasted about 1.5 hours and then it started disappearing. I thought, oh well I guess this is it. But I was wrong. The fragrance continued evolving into another stage on my skin. It went into very soft and gentle form of floral musk. It was not strong or very pronounced but it was there. I could feel it all day. I have to confess that I was a bit skeptic about trying another celebrity fragrance but I have to give credit to this perfume. I do love it from the beginning till the end. It is lovely, romantic and classy to wear.

I actually can't believe that I've never written a review for this before! It's such a lovely, beautiful scent. It's not overly strong or anything, but it does leave an impression. It's one of those soft, airy fairy fragrances that people notice and say 'oh, gosh, don't you smell lovely?' about, not really rushing to the store to pick up. I would, but that's because I rush to buy most fragrances I like when I have the disposable income to do so. That being said, I'm really glad I have this. It's a clear, refreshing white floral with just enough base notes to keep it afloat. It smells a bit synthetic, but not in an unpleasant way. Feels a bit tropical due to the coconut and plum. Can't quite work out if I prefer this during the day or night. I'm a major night owl, so half of the fragrances I wear are worn after 11pm. It usually lasts 6 hours or more usually. I recieved it from a friend who I talked to a lot just before we went for a little look in the Chanel boutique with a few other lovely gifts. One of which I passed along, regrettably.

Absolutely amazing! Purposely signed up to fragrantica to review this absolute beauty! I've worked in a perfume store for a year now. Most celeb fragrances are a no no for our customers - sometimes poor quality using celeb endorsements for the selling point. But we've just got this in today after never having it in before at £19.99! I've always hated Covet. Too strong with early smells, doesnt scream femininity to me as a fragrance sometimes should, but this creamy liquid does the job. As it opens a beautiful combination of creamy coconut and soft flowers - combining together to make a soft blend of 'lotion-esque' goodness. It stays pretty constant with the scent, just gets creamier as it wears on. And it wears on for hours! Very very surprised for such a high-quality celeb fragrance! Not much else to say i'm afraid - my first review! But I have to recommend this to anyone into nice, warm, yet soft scents. Perfect value, reliable and perfect for spring or summer days or nights!