Covet Pure Bloom

Covet Pure Bloom is another bargain gem from SJP's perfume line - perhaps the best celebrity perfume line of all. While I was disappointed by the original Covet - an ambitious, creative idea that fell flat in reality - this flanker does not resemble the original at all. While CPB is a safer, more run-of-the-mill composition, it is beautifully put-together and doesn't run out of steam as it develops, particularly remarkable given its price point. I also love the distinctive, pretty bottle design. I can't speak to the reformulation - my bottle is from 2022 and is really lovely in my opinion. A very chic colleague wears this - the closest thing to an Olsen twin I've come across - and it suits her bohemian style to a tee. CPB is a sweet, slightly tropical floral-fruity - not generally my preferred scent profile, but this is beautiful. It has a fruity opening - sweet orange, followed by juicy plum. Lactonic white florals follow closely. A clean, sweet tuberose note is most evident, and just the right amount of coconut adds its distinctive tropical milkiness, tying it all together nicely. The plum-tuberose accord is reminiscent of Dior Poison, albeit much more muted and tropical. As it develops, the florals become more powdery with clean jasmine emerging. Soft woody notes ground it, and clean musk blurs the edges as it fades. Sillage and longevity are moderate. It is an ageless spring/summer feminine scent. One of the nicest tropical scents I've tried, I love CPB and find it addictive at this time of year. It isn't a full-on suntan lotion scent loaded with vanilla, coconut and ylang ylang - instead it is a much more nuanced, elegant floral scent that is more versatile as a result. Beautifully blended throughout, it smells much more expensive than it is. Low-key excellence. 4.5/5.

First of all, this has nothing to do with the original Covet, which i ADORE. But this one has its own beauty. I read around that this one is more focused on the masses, since the first one was not the stereotypical celebrity scent and didn't sell as much as expected. Although i love the first one, i believe that to be true, cause the first one is really different, while this one is rather safe. What i mostly feel is creamy tuberose. A beautiful sweetness coming from the white flowers, with (what i believe to be) the coconut (probably mixed with the sandalwood) giving this creamy feeling. Not a strong vanillic coconut, but a light creamy one, standing in the background. I don't get the plum. Honestly, i don't get the plum in any fragrance that says that has plum, so i probably don't know what plum must smell in a fragrance (cause certainly don't smell like the fruit itself). I don't get any fruitiness, actually, but i think the coconut and the mandarin give a bright feeling to it. Is a round shape. The feeling is round. Not a sharp one. Not a 'blade' fragrance, that stings. Is almost reachable with its creaminess. Like the mix of tuberose tea with coconut milk, till it turns into a nice lotion-texture cream. Bright, but with the potential of turning into a choke monster if applied heavily in hot days. Anyway, i totally recommend this one as a nice, flowery everyday scent. Feminine, simple, bright, delicate, laid back.

This fragrance is like a beautiful summer night. The warm breeze is filled with gorgeous fragrance of flowers. The stars are shinning and reflecting in the calm waters of the tropical bay. There is romance and love in the air. There is something about plum in the fragrances that I absolutely love. The opening of this perfume is so delicious. I love how the plum, coconut and mandarin come together. It is not too fruity, not too fresh – just a perfect blend that I would like to smell over and over again. The tuberose and jasmine slowly make their way through as the heart notes. I love tuberose in the perfume. It is well balanced by jasmine and other notes. This beautiful floral summer night smell lasted about 1.5 hours and then it started disappearing. I thought, oh well I guess this is it. But I was wrong. The fragrance continued evolving into another stage on my skin. It went into very soft and gentle form of floral musk. It was not strong or very pronounced but it was there. I could feel it all day. I have to confess that I was a bit skeptic about trying another celebrity fragrance but I have to give credit to this perfume. I do love it from the beginning till the end. It is lovely, romantic and classy to wear.

I actually can't believe that I've never written a review for this before! It's such a lovely, beautiful scent. It's not overly strong or anything, but it does leave an impression. It's one of those soft, airy fairy fragrances that people notice and say 'oh, gosh, don't you smell lovely?' about, not really rushing to the store to pick up. I would, but that's because I rush to buy most fragrances I like when I have the disposable income to do so. That being said, I'm really glad I have this. It's a clear, refreshing white floral with just enough base notes to keep it afloat. It smells a bit synthetic, but not in an unpleasant way. Feels a bit tropical due to the coconut and plum. Can't quite work out if I prefer this during the day or night. I'm a major night owl, so half of the fragrances I wear are worn after 11pm. It usually lasts 6 hours or more usually. I recieved it from a friend who I talked to a lot just before we went for a little look in the Chanel boutique with a few other lovely gifts. One of which I passed along, regrettably.

Absolutely amazing! Purposely signed up to fragrantica to review this absolute beauty! I've worked in a perfume store for a year now. Most celeb fragrances are a no no for our customers - sometimes poor quality using celeb endorsements for the selling point. But we've just got this in today after never having it in before at £19.99! I've always hated Covet. Too strong with early smells, doesnt scream femininity to me as a fragrance sometimes should, but this creamy liquid does the job. As it opens a beautiful combination of creamy coconut and soft flowers - combining together to make a soft blend of 'lotion-esque' goodness. It stays pretty constant with the scent, just gets creamier as it wears on. And it wears on for hours! Very very surprised for such a high-quality celeb fragrance! Not much else to say i'm afraid - my first review! But I have to recommend this to anyone into nice, warm, yet soft scents. Perfect value, reliable and perfect for spring or summer days or nights!

Pleasant and nice - I like it just as much I like floral green Covet. It is slightly fruitier than predescessor, also more powdery and girly. I find it a safe fragrance, good for a day in the office or a shopping day. I think both Covets are great if you've just started a day with a nice cool shower and hesitate what to wear on the day. Inoffensive, will not make poeple around you open the windows or pretend to be in rush to walk away from you as far as possible. I am convinced, by reading both Covets reviews, that ocassionaly some Fragrantica members criticize these fragrances purely because they are not very fond of Sarah Jessica Parker as a person and they are incapable to raise above likes and dislikes of Sarah who only signs the contracts and has nothing to do with the final perfume formulation. Covets have been created by renowned noses who did, indeed, do a great job and deserve at least a bit of praise if not a great recognition for making our perfume market richer.

Covet Pure Bloom smells almost good enough to eat! Generally I don't like fruity florals but this one is a perfect balance, I love the plum, and the coconut is to die for. Quite delicious! The floral is delightful, big tuberose in the top and lovely delicate jasmine, retaining the coconut to keep it sweet , and the base is perfect. Covet Pure Bloom is one of those rare perfumes that I can actually detect each individual note, all present and very correct. I have been wearing it today (Spring has arrived!! YAY!) and its lasted for 10 hours so far!! That's spectacular considering the price. The sillage is still good too, even after all this time. Covet Pure Bloom is a firm favourite with me. Awesome stuff :-)

Covet Pure Bloom by Sarah Jessica Parker is a creamy green blend of tuberose and jasmine with a sweet dose of plum, all smoothed out by a gentle musk and the slightest hint of coconut and mandarin. This is a really lovely fresh floral fragrance and it does have a bit of that shampoo vibe to is, but it is still really nice. Tuberose is the “life of the party” with the way it dominates this fragrance with its big personality. The jasmine sings backup without being too screechy and just the right amount of fruity plum sneaking in. I think this is an amazing celebrity scent, easily one of my favorites (can’t believe it got discontinued) so I will definitely give SJP a round of applause for this one! Great job!

I've ordered this perfume online, because i couldn't find it anywhere, and was very curious about it.Because i like the style that SJP has and her favourite perfumes are touching my smell tastes as well. I should say that it didn't come out as I expected. It's way too sweet in the first place, but thank god the sweetness goes away quickly. It's more like a grape syrup than plum.But the musk is very long lasting. It can be used as a daily perfume. Because it has nothing special, unfortunately.Actually it reminded me of the old times mommy perfumes.But i believe i will be able to use it daily since i bought it very cheap.

I had a sample of this at the shop yesterday, it's such a lovely soft fragrance that I like!! I really want to get it! It has a distinct floral scent to it. Personally I think that it smells a lot like jasmine, which I'm not usually a fan of, however I really liked it in this perfume. I think its more floral than fruity, and is quite fresh.. The price is great; it's not expensive at all. The bottle is so cute, and I like it much better than the the original fragrance. Overall I think it's great for the price and the quality. Great for young to older women who want something light fresh and fun :) 3.5/5

LOVE! Finally I scored a bottle of this. I have been looking forever but it's outrageously priced online! I wish I had gotten a larger bottle as I can already tell this is going to be a fave scent. The tuberose is wonderful but very clean Laid with the powdery scent. A totally different variation of "Covet" nothing like the original. Pure bloom is a appropriate name. I love this. Makes me feel like it's a classy higher end fragrance. Worth the higher price it demands. I do love that about SJP fragrances they're usually higher quality feeling and lasting.

Oh My Gosh - what a beautiful perfume! I bought it blindly because of your nice comments, and yes, you were right, it is absolutely wonderful! And yes, it smells kinda Poison of Dior, but I think this is even better, it's lighter, and more fruity without any sourness, and it's perfeckt blended with the flowers, if you like Poison, you can afford to buy 2 bottles, because this magic water is so "lovely" and you will need them both ... :D And of cause, the bottle is absolutely gorgeous!!!

I don't know Covet, but Covert pure bloom is divine for me. It's sparkling, violet-pink floral which can attract all insects because you smell like real garden. I could give it 9/10, but lasting power and sillage are not too good. Maybe she could make it more intense, it could be my best summer fragrance. Update : I have Covet, which is sooo different than Pure Bloom. Why is it a flanker then? While I like Pure Bloom, I hate Covet, as it reminds me of some lemon tart. Brrrrrrr

This is a extremely floral scent! I can smell a lot of bamboo, lavender and sandalwood as well as the floral notes mentioned. In my opinion it is better than what it looks like in the pyramid. It is very citrus but with something sweet. This starts off as a floral scent and fades into a citrus sort of sandalwood with a bit of bamboo. Then it goes sour, sweet and strong fruity. The sillage is huge within about 2 metres and I think it would be at the top of my "I want" list:)

Seriously, i love this scent. I receive a lot of compliments when i wear this and man, my guy could not stop sniffing me when i wear this. ;D I agree with some of the comments here saying that it smells like grape juice, but it is not in a bad way. The beautiful floral comes in during the dry down which takes about 15 minutes and the scent last all day on my skin. The sillage is also pretty good as people around me always notice the scent. Beautiful work after Lovely.

Well this one is way better !!!!! than the original covet which I find ghastly. This one is soft but I can really smell the coconut I think this is what puts me off about it. It reminds me of a cupcake in preference to a perfume. Fabulous bottle though Sarah knows how to package her fragrances but the one of hers I love is SJP NYC that is by far her best one. I don't hate this one by any means I just find it a little too sickly sweet for me.

I agree with APassionateJourney. I don't smell plum but I do smell grape. It doesn't have great staying power, but the second application seems to last longer than the first. It has a pleasing floral bouquet without any peppery overtones (like Jessica McClintock) or heavy oily base notes (like Elizabeth Taylor Gardenia). This one's a keeper in my book.

I love this scent, it's sweet, a little powdery yet fresh enough for a summer night - maybe a bit strong for full on humidity and sunshine though. It also lasts really well on me, I can still smell it at the end of the day and it stays on clothing too. I think it's very nice for the price point.

Probably my signature scent, or at least it was. The perfume is amazing the bottle is adorable. The scent can be a little more mature and doesn't feel as sweet as it could be but definitely is amazing. Perfect beginner perfume and very budget friendly like most SJP perfumes.

This does not last 5 minutes and it gives me a thuming headache. It reminds me of Eclat Arpege and the chloe one in the pink and white lid bottle. It is nice but every time I wear it I get a headache and have to respray just to smell it. I did get compliments when I wore it.