Keep It Fluffy

Oh my, oh my. Keep It Fluffy, you are an absolute masterpiece. While I own many Lush fragrances, I wear this one almost every single day. It's one of those all-round perfumes that you can wear at all times - occasionally at night, depending on the event. This is a clean, classy, fresh, sweet, happy, floral fragrance. It's like shoving your face into a bouquet of pink roses, lillies and wildflower. This perfume *sings* beauty... When you wear this perfume, you feel like a good-natured woman who is wild at heart, travelling for 6-12 months (who-knows?) in her bright, clean and boho campervan. She wears gingham, paisley and burnt orange fabrics, along with oversized kimonos and a fedora hat. Loves boho jewellery and abstract art. She absolutely loves her friends and often drives to hippy festivals with them. The fact that I've worn it every day for over a year, I hope they never stop selling this black label bottle.

I have fallen in love with this! If you like florals, give it a try! It's uplifting & comforting at the same time & creates a beautiful, precious floral bubble around you. Close your eyes, long inhale, & it's as though nothing can penetrate Mother Nature's glorious delight around you. I was lucky enough to get a bargain on eBay & then an even better bargain on Vinted! I'm so glad I tried it & have a backup because we all know what Lush is like with taking our favourites away from us! Update 16/01/24. Cannot bear this anymore since having COVID in October! Update 29/11/24. I can wear it again! Yay!!!!!!🥰

Definitely an evening and more winter/ autumn scent (however I wear it all year round and any time). It’s warm, cosy and literally fluffy. It’s a signature scent for me I love it! I do have to have rest periods from it though as I can get nose blind to it after a while. This is definitely one of Lush’s better perfumes and I will always repurchase for as long as it’s available.

I normally don't care for Lush fragrances but this one won me over. The florals stand out to me more than the vanilla, but they don't seem screechy to me. Well, maybe a little in the opening, but the fragrance soon dries down to more of a creamy floral/vanilla musk. Sillage and longevity are both good.

I've never tried the B Never too Busy to be Beautiful version so I can't compare, but where that was described as girly, this to me feels sophisticated - slightly sweet yes, in dry down more, but the main theme feels like quite animalic jasmine and ylang. At first it's floral/soapy, then I experience a lush jasmine/ylang. I see that Jasmine Grandiflora is in the ingredients list on the side of the bottle and I've always experienced that as animalic (sambac jasmine seems more green and floral). The rose keeps it soapy and the ylang and orris give it a powderiness, though not too powdery. In short, I love this! It's a welcome surprise. I think it's a perfect spring party sort of perfume, quite flirty, feminine and romantic but not silly with it.