Phloem

I really liked this fragrance. I think it has an interesting aroma and quite different from anything else I've tried. You can feel the red fruits perfectly and I think the rhubarb, although it's something that I never really guess what it smells like, since I get very confused with red fruits, it's the same as with other things like hibiscus. I've been called a lot by the fact that it has oysters as an olfactory note and I don't really notice them. It is true that you can perceive a certain marine smell, but I would never think that it could be the smell of oysters if I didn't see it listed here. Otherwise, it has a floral and fresh note that makes it very bearable on a daily basis even with warm temperatures, although under a scorching sun at midday and at the beginning of August I don't know how it would work. The performance is quite fair, something that usually happens on my skin with the fragrances of this style, but its originality makes me think of it as a perfume that I would not mind adding to my collection, but without being at the top of my wish list. If I had to say some perfume that reminds me I think I would say nishane zenne, but without being equal or much less. Aroma: 8.5 Longevity: 8 Projection: 7 Quality Price: 5 Versatility: 8 Originality: 9 Overall: 8.5

Polarising, tarty, sugary, stewed rhubarb poured atop with ripened berry jam. This is a gigantic, vibrant fushia pink Hibiscus flower with silky petals in a scent form. Ambrette and sesame definitely round the fruity edge, making it smooth, wet petals textured, voluptuous, a wee like hard candies, and with ‘cool pink’ colour, though it does not lean gourmand. Very unique, salty, I have never smelled anything like this. Cumin is undetectable, but if there is, it's beautifully blended to support sea salt accord. There is a tinge of floral spiciness in it that provides some gimmicks. I have never smelled Nasturtium, but the floralness in Phloem does remind me of how natural tropical Hibiscus flowers smell, which I am familiar with. Sea, sand, sun, and hot cool pink hibiscus. P.S. someone grumbled about cumin as if you didn’t know cumin is used in so many accords, and I can’t imagine your reactions to some other frags with forward cumin would be like 😅 Chill 🤙🏼 not picking up certain notes isn’t a crime (esp if you didn’t wait till the drydown). It’s how you ‘personally’ interpret the scent.

What a sticky mess indeed. A wonderfully provocative sticky mess. Not an easy reach, and definitely not for blind buying (or over-spraying) It does have a womanly carnality about it, the kind of aroma a woman will get the morning after going to bed without wearing any underwear. It's the ripe musky aura of a beautiful lady who has been wearing nothing but a satin nightgown all night. It's intoxicating. Skanky note aside, it is a beautiful fruity floral that you catch whiffs of throughout the day. The skank grabs your attention and the pleasant notes the skank carries make you swoon. She's a sexy little number, best reserved for raunchy or intimate occasions. Performance is unreal. I gave myself a spray before sleep last night at 10 pm and it is still going strong at 10:30 am, even after a shower.

You’re a robot in the year 3000. You love perfume. Your new fragrance just arrived in the mail. What does it smell like? You wanted something that smelled like a futuristic rose, medical grade hand sanitizer, and a bar of metal soap. Phloem has arrived!!! Honestly, I really like this. This is a safe, office friendly fragrance for weird girls. I’m joking. This scent, or should I say type of scent, is one of the safest blind buys I’d recommend for someone into odd, indie, or niche fragrances without getting into uncharted waters. You’re into musky, sharp, floral skin scents then this is perfect. It’s sharp, extremely clean (like industrial level clean), and floral. It almost smells metallic. Like you’re sniffing metal flowers and soap. This is cool af. It’s my kind of Glossier You or 11:11.

This is a complex and sassy little devil. It has a lot of freshness and tartness from fruit and berries, like blueberry and rhubarb, there's a soft hint of wild, but fragile flowers and the note that takes this fragrance to that sassy place: Oysters. The oyster note is wet and salty, like the sea, but also reminiscent of something dirty, sweaty and intimate. Do you remember that scene from 'Braveheart' where Mel Gibsons character has sex with his wife in the Highland heather? Yeah, this is it! It smells like having sex with a guy wearing a kilt, outside in the wild Scottish nature. Airy, wild, untamed closeness. 🐚🌾 This is a fabulous creation. Totally unique and beautiful in its own sassy little way. I love this! Longevity is around 8-9 hours on my skin and it has a medium strength.

So I’m terrible at reviews (and therefore probably in the wrong place), but this perfume is everything I didn’t know I needed. I hate florals, but adore this. It’s comfort in a bottle. Almost similar to a sweet, but fresh laundry smell with a tinge of something metallic?! I was given this as an extra to M/Mink and I’ve fallen in love with this more. I’ve had lots of compliments and I can still smell it radiating off me a good 6-7 hours later. If I was a man, I would undoubtedly want to f**k me 😅 This is intoxicating beyond comprehension and I highly recommend trying it. Even safe as a blind buy IMO. Edit - I also get the smell of a just-struck match!

Beautiful mystery. To my nose this came as strong, floral, very sweet and then the saltiness and the green freshness. I don’t get cumin at all (sesame maybe, just a hint) nor the heavy saltiness ppl before me described. On my skin it stays sweet floral overall, on the fresh side more than the herbal/oriental side. I find it a mature, mysterious, unique scent and it keeps me trying to decipher it and failing. Indeed a “sticky mess”! Another fantastic creation from Euan McCall.

Fresh, powdery and juicy😋 This is one of my FAVORITES from this collection. It's beautifully feminine, which I imagine how the ladies in Bridgerton would smell like👸The berry notes are hugged by these hypnotic florals, that give me butterflies in my chest🦋 Also it some how has this watery accord that makes the fragrance smell fresh than old. Perfect for the spring, summer for a garden party or a stroll along a river🌿 Zodiac Trio ⬆️Virgo☀️Libra🌙Pisces

Beautiful, but at the same time, very difficult to be described. It is very rich, a lot of things are happening in it and is very unusual! Starts spicy and fruity, transforms into gourmand with the spice lingering in the background. Longevity is great (more than 8 hours). I must start saving for a bottle.

Sweet dark fog! Mulberry indeed mixed with smoke, seame, ambrette, honeysuckle, passionfruit, more ambrette, & amyris. This blend is beautifully put with its dark sweet gothic like touch, it's like a fog in disguise. Beautiful.

well.... it’s certainly salty, but not very meaty or vaginal. i can see why people are making that association however. it’s floral and playful. the mulberry and passion fruit really stand out to me.. very jammy and tart. certainly not a scent i’d choose to wear if i knew i’d be indoors for most of the day. fantastic fragrance for warm, sunny days outside. if i planned to go frolicking in a field of wild flowers on a blissfully hot day, i would wear this. i can imagine lying down and feeling petals and leaves caress my bare skin, with a gentle warming breeze wafting this perfume up my nose, adding to the sensual pleasure. i feel it would mingle incredibly well with a hot, sweaty body. all in all, this scent is special. it’s juicy, intoxicating and very cheeky. edit: i hadn’t worn this in weeks since writing the above review, but something prompted me to spray this onto my neck before setting off on a walk yesterday. well... this fragrance couldn’t have been a more fitting accompaniment. i ended up serendipitously discovering abundant patches of wild strawberry and raspberry bushes by the roadside. i felt so overjoyed i almost cried. each berry was so sweet and tender.. they just melted right onto my tongue. the sun shone and warmed my skin as i slowly strolled along the road. i felt so present and connected with my environment. there was a gentle breeze that would waft Phloem up my nose every now and then and i realised how perfect it was. it certainly did add to the pleasure. the perfume was enhanced incredibly well by my warm, sweating skin. it is by far the most perfect fragrance to wear as a lady on a warm sunny afternoon surrounded by wildflowers and flourishing nature. it made me feel so happy.

A 1980s Jazzercise instructor's chaotic mess strewn atop her glossy vanity: -Spilled fuchsia powder blush to be worn from cheekbones to temples. -Waxy red lipstick. -Sweat soaked lycra leotard. -Floral scented skin cream. -A pollen-laden yellow and purple bouquet from an admirer. -A metallic and soapy scented hairspray. -Cyndi Lauper's "Girls Just Wanna Have Fun" plays on the boombox. Bold and vivacious, this fragrance is like nothing else I've smelled from the past few decades. Another brilliant picture painted by Jorum Studio. Sprayed 3 little squirts from my discovery kit and felt loud and brash, perhaps too much for the office. Two commented on someone wearing an "interesting scent" that reminded them of something from their past.... Walking home in the August heat a few hours later, the humidity blended with the perfume, quieting the fragrance significantly. Not unpleasant, but lost the bright, glossy character of the first few hours' wear in a controlled atmosphere. It became a true skin scent, echoing my own perfumed, sweaty skin. On my "like" scale of 1<5 this is a 4.

Hmm.... that musk..... Yes, I could say vagina. I could say skin. Fresh sweat before it's been tainted by bacteria... I could also say—even though it's listed in the notes incorrectly—that it smells of oysters, or of white meat. Smooth, soft, slightly damp flesh, flesh that I dare say is inheritly feminine. It's animalistic in a way that isn't wild and feral, but fresh, clean, and just a bit lactonic—some lovely thing that's just been born. So very human smelling, and honestly it really freaks me out. I can't really stand the smell of it at first, but the more I sniff, the more I can't seem to stop. It's so familiar somehow... maybe it's the vagina thing.... oh no... 😦 This is a FREAKY little frag. It's certainly bright, sweet, and fruity, but it really only hits you with the initial spray. The musk is the front-runner here, and it seems to linger far stronger than any of the sweeter notes, at least on my skin. Wear at your own risk or whenever you feel a little freaky ;p

This is another complex blend that proves the saying "strange is beautiful". Hear me out on this, when I say rhubarb cotton candy with loamy garden elements, many would think me mad and turn their noses up and away but, forgive me for saying, you are missing out because if you are looking for the wild and unique, you just have to smell Phloem! The beginning is admittedly my favourite part as the finish 4 hours later a possible hidden oud or musk takes over and it overbalances on my skin. Still, Phloem is one of those blends that confuses and entrances each time it is spritzed and becomes hard to forget or ignore

Challenging but relatively subtle blend of unusual notes. If you look at the Jorum site, it says that the note is oyster PLANT - not oysters as listed (and much discussed) here. Calls to mind many features of the forest that don't involve trees/wood - trundling through ferns, lichens, etc. The "sweetness" has a natural and very non-gourmand feel. There's a soaked dampness to it as well. I imagine this one plays out differently on different people. Has a very natural feel - not challenging in the sense of being "edgy" or controversial. Doesn't lean in either traditionally gendered direction. Worth a sample.

For what it's worth, oyster is not listed by Jorum as a note. Rather, oyster plant. No wonder I was confused by all the comments about oysters, as I don't detect anything fishy at all in this fragrance. I love the subtlety of the fruits and flowers in the opening notes. Very demure, very mindful. I definitely sense that this is an animalic fragrance but it's not skanky or too much, in the beginning. The drydown is much more antagonistic; very focused on ambrette, which I always find a bit sour on my skin. I'm fascinated by my sample but I remain undecided.

if you didn't tell me, i would think this is a designer release. it has that slightly chemical/alcohol smell, not in a rubbing alcohol way, but in an 80s-90s designer release way. i think my mom used to wear white diamonds by elizabeth arden and there's a note in common, i think. it's not cloyingly sweet, but the fruit and florals are dominant. i wish the oyster note was actually oyster, but there is a nice sort of musky saltiness nonetheless. quite sad it doesn't smell like pussy. i like the smell of pussy :(

Cumin! Not at all "perfume" cumin (no BO to be found here), but rather realistic cumin straight from the spice rack. Around the prominent, and agreeable, spice note, there are some floral and fruity undertones, though nothing very distinct. It's quite light, muted, and linear overall and leans towards skin scent. Interesting in a modest and understated way, despite the maximal descriptors used.

Spicy, meaty, slightly smokey, drunken... no jammy fruits for me yet, and certainly very little sweetness. Green and floral in the sense of venus fly traps, monkey jars- jungly, carnivorous green. Motions you in just to push you away. Excited to spend some more time with this. I really admire Jorum’s risk-taking.

this is ripe, musky, meaty, savory, and spicy. a sticky sweet mess of fruit with a carnal bite due to the sesame and oysters. mimics bodily scents in such a Pretty way...i need to wear this when im dripping sweat and dancing in a club. smells like sex! Loveeeee. pls stop vabbing and get this instead